IAB MENA Announces New Board for 2024-2026 Term
The IAB MENA announced the new Board for a two-year term for the 2024–2026 period. The announcement was made during its General Assembly on February 21 of this year. Fourteen companies representing agencies, tech platforms, and publishers/sales houses make up the new Board....
Memac Ogilvy Names Mario Morby as Chief Strategy Officer MENA
Memac Ogilvy, the leading award-winning integrated creative network, has named Mario Morby as Chief Strategy Officer, MENA. With this move, the company hopes to further solidify its standing as a leading force in contemporary marketing and communication, in keeping with its...
Leo Burnett India Secures Creative And Strategic Mandate for Birla Opus
Aditya Birla Group has partnered with Leo Burnett India, a division of Publicis Group. It has aligned its creative and strategic mandate in preparation for the launch of Birla Opus. It is one of its largest brands under Aditya Birla Group. Leo Burnett is in charge of leading...
MCN, Part of IPG, Bolsters Leadership Team in MENAT; Appoints Lizzie Dewhurst as Chief Communications Officer
Thursday 22nd February 2024, Dubai, UAE: MCN (Middle East Communications Network) – a leading marketing communications group in MENAT, part of the Interpublic Group – has appointed Lizzie Dewhurst as its Chief Communications Officer. The former Head of International...
Starcom Promotes Louise Peacocke to the Newly Created Chief Client Officer Position
Louise Peacocke was promoted to the newly created position of Chief Client Officer at Starcom, a communications planning and media agency owned by Publicis Groupe, from her previous position as Managing Director at PG One. In her new position, Peacocke will oversee...
Starcom Secures Ubisoft’s Global Media Account
Starcom, a Publicis media agency, won Ubisoft’s global media planning and buying account after a competitive pitch. WPP’s GroupM was the account incumbent. After Havas Media reversed course and sold the publisher of video games to other stakeholders, Vivendi...
FP7McCann Cairo Promotes Sondos Effat to Managing Director Role
Sondos Effat has been promoted to the prestigious role of Managing Director at FP7McCann, the top creative agency in Egypt, with immediate effect. Sondos has had a distinguished 14 years at FP7McCan Cairo, where she has continuously shown remarkable leadership and strategic...
Google is Rebranding Its AI Chatbot Bard to Gemini Ultra 1.0
Google Bard was so 2023. Google is renaming its AI platform Bard, which it first unveiled a year ago to compete with OpenAI’s ChatGPT, Gemini, the name of its family of large language models (LLMs). The rebranding is a result of Google’s chatbot, Bard, adopting...
Madison World’s Milan Modi Speaks: Crafting Success in Digital Advertising
Milan Modi, a Business Director (Digital) at Madison World is a seasoned professional with over 8 years of expertise in Paid Digital Media. He has garnered accolades as India’s Best Marketers & Planners and “Young Guns Advertising Male.”
With a track...
Perfetti Van Melle Appoints Nikhil Sharma as MD for India Business
Perfetti Van Melle, a famous Italian confectionery firm, has named Nikhil Sharma as its new managing director for the Indian business. Sharma currently serves as Perfetti Van Melle Vietnam’s managing director.
Perfetti Van Melle appoints Sharma as MD for India business...