DMS Partners with Pinterest as Sales Representative in Key MENA Markets
Digital Media Services- DMS (a Choueiri Group Brand) is announcing a sales partnership with Pinterest. The partnership will expand Pinterest’s digital advertising solutions to key Middle East & North Africa (MENA) markets, including Algeria, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.
As a leading visual search and discovery platform with over half a billion global monthly active users* Pinterest has become one of the top destinations for brands trying to reach engaged customers looking to shop. Through this strategic partnership, advertisers in these MENA markets will be able to find and connect with their audiences using Pinterest’s performance advertising solutions.
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Ziad Khammar, Chief Operating Officer at DMS commented: “We are extremely proud to be Pinterest’s partner in the MENA region. This strategic alliance will enable Pinterest to tap into DMS’s vast network of clients and our unparalleled expertise, unlocking new avenues for monetization across the Middle East and North Africa. There is truly no platform like Pinterest in the market, and we eagerly anticipate the transformative impact this partnership will bring to our clients’ brand narratives.”
Matt Hogle, Vice President of Global SMB Sales at Pinterest commented: “Our partnership with DMS will give advertisers across the region the ability to reach millions of Pinterest users for the first time. We’re transforming the platform into the ultimate shopping destination, making it easier than ever for people to bring their ideas to life. We look forward to connecting brands to our engaged user base and enabling them to inspire audiences with the very ideas and products they’re already looking for.”
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Verve Acquires Jun Group, a Mobile First Digital Advertising Firm
Verve Group SE, a fast-growing, profitable digital media company that provides AI-driven advertising-software solutions, has successfully entered into an agreement with Advantage Solutions Inc. to acquire 100 percent of the interests in Jun Group, a leading mobile advertising company with a special focus on the demand side and strong relationships with leading brands and media agencies in the United States (the “Transaction”). Following the significant increased size and profitability, Verve updates its mid-term financial targets.
TRANSACTION OVERVIEW
- Jun Group’s mobile-first demand-side business with direct access to 230+ Fortune 500 Advertisers and Agencies in the United States is the perfect fit for Verve’s market-leading US-centric mobile-supply-side platform. The Transaction will result in a more balanced sales model with 30% demand-side business and 70% supply-side business.
- Jun Group serves a constantly growing and highly diversified client base.
- The transformative transaction will materially increase the size and profitability of Verve, adding circa 23% revenue to the group, resulting in about €447 million in revenues.
- The total consideration on a cash and debt-free basis amounts to EUR 170 million.
- Verve’s already strong H1 2024 combined with this transformative acquisition leads to a significant 2024 guidance increase to €380-400 million (350-370m) in revenue.
- The combination of Verve and Jun Group significantly expands the reach and scale of the combined company with proforma revenues of approximately €447 million
- The Acquisition is expected to close around September 2024, pending regulatory approvals
Remco Westermann, CEO of Verve
“Over the past few years, we have built Verve into a strong, organically growing media company with a primary focus on the advertising supply side. With Jun Group, we are now significantly strengthening the demand side, which will enable us to achieve significant synergies. With a better balance between supply and demand, we can further increase transparency and efficiency for our clients, both publishers and advertisers, in line with our mission “Let’s Make Media Better”. In summary, this acquisition takes Verve to the next level, both operationally and in terms of growth and profitability, while reducing leverage.”
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Digital media offers higher ROI than other media for FMCG industry: Study
Amidst the Meta Marketing Summit – FMCG edition that took place in Mumbai, the company revealed the results of multiple studies that Meta had commissioned from top companies Nielsen and Kantar that demonstrate the increasing importance of digital and how, for the FMCG industry, digital media offers a higher return on investment than other media.
Attendees at the summit included executives and brands from the FMCG sector. Topics covered included how brands are utilizing meta platforms to expand their reach and increase their market share, how the changing consumer landscape is affecting brand strategies, and how new marketing frontiers like business messaging, AI, and reels are being explored. The studies’ primary conclusions highlight the importance of digital platforms, particularly Meta, as a foundational element for promoting brand equity, imagery, and increased return on investment across various categories.
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Ad spends are on the rise
Spending on advertisements makes sense in a world where digital adoption is growing quickly. A lot of modern brands are being developed exclusively online, with little to no investment made in more conventional media like print or television.
Digital advertising’s evolution and Audience Behavior
Sources claim that consumers use Meta’s platforms to find new brands and products. Products from six out of seven brands may be purchased by consumers, as nine out of ten brands are found on Meta platforms.
According to the report, digital media yielded an additional revenue of 1.42 Rupees for every Rupee invested, compared to 0.95 for non-digital media. Within this, Meta’s return on investment (ROI) is 1.76 for each rupee invested. Interestingly, in 2022–2023 digital platforms accounted for 48% of total media revenue, compared to 52% for television. According to the study, Meta’s share of this is 37%, OLV is at 54%, and other digital channels are at 9%.
FMCG Brands and Meta
A high revenue payoff for FMCG brands has resulted from increased investments in digital over the last few years, with digital accounting for 43% of media spends in 2022–2023 compared to 57% for television, according to Nielsen’s “Unveiling media ROIs 2024 for India CPG” June 2024 report. Of this, 59% comes from online video (OLV), 10% comes from other digital platforms, and 31% comes from Meta.
Media channels
The lessons learned include how media channels influence sales and how ROIs vary between media channels and product categories. The studies’ main conclusions highlight the importance of digital platforms—particularly Meta—in promoting brand equity, imagery, and higher returns on investment across a range of categories.
Meta outperforms other platforms
The report also shows that Meta outperformed other traditional and digital platforms in terms of return on investment (ROI) in a number of categories, including food, household care, health and hygiene, baby care, and personal care. The study goes on to say that increasing Meta’s proportion of digital investment grows a brand’s total return on investment. Additionally, Meta disclosed the results of cross-media research conducted in India by Kantar, which covered over 140 campaigns in a variety of industries between 2012 and 2023.
Meta plays a significant role in brand identity
However, the Kantar study shows that digital platforms—particularly Meta—have a major role in helping to establish a brand. Meta has been a major force behind brand imagery, accounting for 20% of all media-driven brand expansion. Furthermore, the study shows that the best return on investment for mind-building measures comes from digital media channels headed by Meta.
The two studies demonstrate that investing in Meta by FMCG/CPG brands yields higher returns when compared to traditional channels in a variety of categories, such as food, laundry, personal care, household care, baby care, and health and hygiene.
FMCG Spend Analysis in India
Meta commissioned Nielsen to conduct an FMCG Meta-Analysis for India, which was a comprehensive study that included MMMs for FMCG categories such as food, beverage, personal care, home care, health and hygiene, and others. Nielsen examined the performance of all channels, including TV, Other Traditional (Radio, Print, and OOH), META, Online Video, and Other Digital (Display and Search), by utilizing the Nielsen Compass repository of Marketing ROI norms. The lessons include the contribution of media channels to sales, the comparison of ROIs among media channels, and the comparison of ROIs between categories. Additionally, Nielsen stated that FMCG advertisers can make better marketing decisions by utilizing the insights from the Meta-Analysis.
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IAB MENA Establishes Specialized Task Force for Audio Advertising
The Interactive Advertising Bureau (IAB) MENA has established a specialized ‘Audio Task Force’ to complement its existing nine operational task forces. Representatives from Aleph, Digital Media Services (DMS), GroupM, Publicis Media, Next Broadcast Media, The Trade Desk, and Ipsos are among the first companies involved in this event, which is open to all IAB MENA members.
Goals and tasks of the Audio Task Force
Raising awareness and understanding of the opportunities that audio advertising presents is the main objective of the “Audio Task Force.” The task force’s primary goal for 2024 is to create an extensive “Guide to Audio Advertising in MENA,” which will be a vital tool for marketers. The first edition of the audio-focused white paper is anticipated to be released by IAB MENA in Q3 2024. It will go over many aspects of the audio industry, such as podcasting, web radio, streaming, audio games, and brand safety, along with insights into audience behavior and engagement tactics that work.
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Industry impact
The “Audio Task Force” will help advertisers, advertising agencies, and publishers of audio content navigate and make the most of the audio space by combining cutting-edge tactics and creative approaches to audio advertising. The task force will address issues and emphasize the special advantages of audio advertising, like placements that are contextually appropriate and reach a targeted audience. Additionally, the initiative seeks to improve industry best practices and measurement standards so that audio advertising can be efficiently measured and optimized for maximum impact.
Forward-looking
With audio’s increasing popularity as a potent medium for customer engagement, the “Audio Task Force” is poised to spearhead this change. The task force aims to enhance the industry and keep the MENA region at the forefront of digital advertising innovations by promoting greater comprehension and wider adoption of audio advertising.
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Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners
Adelaide, the leader in attention-based media quality measurement, announces the expansion of Adelaide for Publishers (AFP) with new features for audio attention measurement and activation. Building on AFP’s initial launch for digital web channels, Adelaide now welcomes audio media giants like NPR, SiriusXM Media, and Westwood One as launch partners for this initiative. This enhancement of Adelaide’s publisher toolkit empowers audio media owners to improve delivery against client KPIs and monetise their high-attention offerings across podcasts, streaming audio, and terrestrial radio.
Adelaide’s AU metric helps advertisers make better media investment decisions and drive efficient business outcomes. AU is an omnichannel media quality metric that evaluates thousands of signals to predict attention and subsequent impact.
Adelaide extends its commitment to media quality transparency by offering complimentary attention audits to audio publishers as part of AFP’s free tier. AU Audits provide the foundation for AFP, while more advanced solutions enable publishers to curate inventory, deliver granular attention insights, and increase CPMs for high-quality media.
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Adelaide has proven audio to be an effective medium for capturing attention and driving outcomes. A study by Adelaide and NPR examined podcast campaign data across more than 60 shows, 75 million impressions, and over 75,000 attributed purchase conversions. The study found that shows with higher AU ratings delivered 30% higher site visitation and up to 19% greater lift in Awareness, Favourability, and Consideration than lower AU shows.
“Adelaide’s AU attention metric puts another stake through the heart of the myth that sight, sound, and motion ads are inherently superior to audio ads. With AU scores for Radio, Streaming Audio, and Podcasts above most social and digital channels and just below Linear TV, marketers can confidently utilize audio ads to get noticed, hold attention, and impact memory,” said Pierre Bouvard, Chief Insights Officer at Cumulus Media | Westwood One.
“Many brands have long understood that NPR’s audience pays great attention to the valuable information they hear on NPR as well as to the brand messaging from sponsors who support NPR,” said Gina Garrubbo, President & CEO of National Public Media, NPR’s sponsorship subsidiary. “Thanks to Adelaide’s AFP tool, we have one more valuable way to measure that attention.”
Looking ahead, AFP will add support for connected TV, linear TV, and cinema. AFP currently offers four service tiers—Free, Light, Pro, and Enterprise — each tailored to cater to the diverse needs of publishers.
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Key aspects of Adelaide for Publishers include:
Placement Ratings: Comprehensive report containing AU scores for all placements, giving publishers a deep understanding of the quality of their inventory and its market value.
Flight Control: Tools that enable publishers to identify the optimal AU targets for maximizing efficiency based on advertiser and campaign specifics.
Campaign Insights: A tagless and automated solution that generates AU insights for campaigns.
Campaign Measurement: AU measurement via tagging across client campaigns, with live dashboard access, in-flight optimisation recommendations, and analytics support.
Outcome Testing: AU measurement plus third-party validation, enabling publishers to showcase the positive impact of high-attention inventory by linking outcomes to AU scores.
Activation: High-AU private marketplaces (PMPs) are easily created within a publisher’s preferred supply-side platform (SSP) using AU audit data.
“Expanding Adelaide for Publishers to include audio environments brings us closer to a more equitable holistic media market. With esteemed partners like NPR, Westwood One, Spotify, and SiriusXM Media, we’re not just broadening the scope of AFP; we’re significantly enhancing the value of audio media experiences for buyers, sellers, and listeners,” said Marc Guldimann, CEO of Adelaide.
For more information about Adelaide’s solutions for publishers, visit adelaidemetrics.com/afp.
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DoubleVerify Strengthens its APAC Leadership Team
Leading software platform for digital media measurement, data, and analytics, DoubleVerify (“DV”), announced a strong roster of strategic leadership appointments in the Asia-Pacific area. These appointments will also mark the beginning of DV’s expansion into Thailand and Hong Kong.
DoubleVerify Bolsters its APAC leadership team
Former Regional Vice President of Sales Conrad Tallariti will take over as Managing Director for Asia Pacific. Tallariti, who has almost two decades of experience in programmatic sales and marketing, will lead operations in the APAC area, accelerating business growth. Tallariti has collaborated with some of the top companies in the world while holding executive positions in the APAC and EMEA regions.
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Rahul Vasudev will assume the position of Regional Vice President for APAC subsequent to DoubleVerify’s acquisition of Scibids AI, a worldwide leader in dynamic AI activation, with an emphasis on Scibids’ go-to-market. Vasudev will keep using his experience to further the impact of AI-powered ad technology in the APAC region. Vasudev has played a key role in managing Scibids’ commercial efforts in this region.
To improve DV’s work with international brands throughout the region, Marty Buragay joins as Global Director, Global Client and Agency Partnerships, APAC. Buragay brings more than ten years of specialized experience in solutions strategy and management from her work with Uber, Meta, and Diageo.
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Jantra Khonrangde (Joy), as Sales Director for Thailand, will fortify DV’s market position and quicken the pace of growth. Khonrangde, a seasoned digital marketing strategist who helped companies like Innity grow, will quicken DV’s expansion in Thailand by utilizing her potent relationship-building skills.
As Senior Business Director, North Asia, Junny Yiu will be in charge of growing and establishing DV’s operations in major North Asian markets, such as South Korea, Taiwan, and Hong Kong. Over the course of a ten-year career in digital advertising, Junny has honed his skills in a variety of digital advertising verticals, including programmatic advertising and search engine marketing. She was the driving force behind Hivestack’s SSP adoption in the past, and she has also worked for Verizon and Yahoo.
Here’s what they said
Mark Zagorski, CEO of DoubleVerify said,
“The digital advertising landscape in APAC is dynamic and growing. The unique needs of our customers in the APAC region require a leadership team with significant market insight and expertise. This new team will drive enduring growth in APAC and will help us advance our mission of making the internet stronger, safer, and more secure.”
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TripleLift Unveils TripleLift Audiences, A Cross-Site Targeting Solution Without The Reach Limits And Data Costs Of ID-Based Alternatives
Made possible by TripleLift’s acquisition of the first-party data platform 1plusX, TripleLift Audiences is a unique offering that delivers cross-site audiences without the use of cross-site identifiers. Across brands and verticals, testing has shown that TripleLift Audiences regularly matches or exceeds the performance of cookies, delivering a broader reach, not limited by browser or device. Through TripleLift Audiences, campaigns can perform at scale across the premium web without having to worry about the fate of third-party cookies or rising data fees.
Commenting on the timeliness of TripleLift’s solution, Raptive’s chief strategy officer, Paul Bannister said: “Google’s most recent delay to third-party cookie deprecation is only a small lifeline for publishers and advertisers that haven’t fully adopted new cookieless solutions. Cookies are going away, and getting ahead of that deadline with solutions like TripleLift Audiences is a critical part of readiness.”
Less cost, greater reach, and performance
Unlike other targeting solutions in the market today, TripleLift Audiences adds no extra costs, resulting in significant return of funds to advertisers’ ad budgets which were previously dedicated to buying targeting segments. By switching to TripleLift Audiences, advertisers have the potential to refocus this budget toward lowering their effective CPMs or dedicate more of their budgets to working media.
Additionally, TripleLift Audiences is incredibly easy-to-use as it leverages the same deal-based buying mechanisms that advertisers are used to via the buyer’s DSP of choice. Switching to TripleLift Audiences does not require extensive training or learning curves, meaning that campaign success can be achieved almost from day one of the introduction.
TripleLift Audiences works in every browser environment, whether an ID is present or not. According to a recent report conducted by TripleLift and published in association with AdAge, 47% of the open web doesn’t have an ID. Despite this, almost all other targeting solutions rely on the presence of an ID, which results in the inability for advertisers to effectively target their audiences. TripleLift Audiences closes this gap by ensuring that targeting can be leveraged across the entire web. The result? Massive potential gains in incremental audience and reach.
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A new signal for success: TripleLift Audiences’ technology
Unlike traditional audience targeting solutions, TripleLift Audiences leverages Artificial Intelligence that powers the first-party DMP 1plusX to build cross-site audiences at the content level, ensuring more durable and privacy-friendly targeting strategies. Then, combining insights from content across the web with first-party user engagement patterns, TripleLift Audiences predicts audience segments for impressions lacking IDs or for those with newly observed IDs. This results in TripleLift Audience’s unique ability to predict cross-site audience memberships based on the content being consumed, even in the absence of IDs.
These capabilities allow TripleLift Audiences to analyze content and user interactions on a per-publisher basis in real-time, creating audience segments based on content engagement rather than intrusive tracking methods. The technology also ensures segments are updated in real-time based on consumer behavior, offering up-to-date data, maximized scale, and improved relevance. TripleLift Audiences optimizes the data supply chain for a modern, privacy-forward, first-party data powered open Internet.
This revolutionary approach enables:
- Scalability and audience reach, increasing the potential scale for targeted audiences in ID-constrained environments compared to traditional methods
- Improved privacy protection for consumers and advertisers alike compared to traditional models
- First-party data matches and lookalikes – TripleLift Audiences can find exact matches of customers based on RampID or ID5 IDs. Additionally, TripleLift Audiences can do this across all publishers simultaneously
- Incredible ease-of-use and – we will say it again – the elimination of data fees
Over 50 major brands are already tapping into the power of TripleLift Audiences. “What convinces advertisers to trial TripleLift Audiences is the incredible ease-of-use,” explained Dave Clark, CEO of TripleLift. “The death of the cookie has many concerned that new targeting solutions will add extra cost or complexity to campaigns, but TripleLift Audiences has removed this fear while simultaneously expanding potential for greater efficiency and reach.”
TripleLift Audiences is now available in the US with rollouts expected in Australia, Canada, France, Germany, and the United Kingdom later this year. To learn more, visit https://triplelift.com/products/audiences-advertisers/
About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
Momentus Digital Onboards Sandeep Sabharwal As VP for Global Expansion
Momentus Digital, the unified Media Advertising Partner, has expanded its global management with the appointment of Sandeep Sabharwal as VP for Global Expansion, based in Dubai, UAE. Momentus Digital is built to reach a broad audience via audience channels such as native, programmatic, search, display, and gaming. Velocity+, a recently released programmatic DSP, gives advertisers more power by enabling them to target premium, brand-safe inventory. They focus on vertical marketing, collaborating with advertisers on performance marketing and brand engagement. Delivering the right audience through the right channel at the right time is the main goal of their brand engagement strategy.
Sandeep Sabharwal joins as VP global expansion at Momentus Digital
Sandeep will be leading strategic initiatives to accelerate Momentus Digital’s global growth trajectory in his new position as vice president of global expansion. Making use of his extensive experience, he takes on a part in broadening the company’s horizons and setting it up for success in a variety of markets.
Sandeep has thirty years of experience as a professional. He has worked in the digital media sector for the past eighteen years for companies like SVG Media, GroupM, Quasar Media, and others. Sandeep was a regional partner director at Httpool Digital before joining Momentus Digital. There, he oversaw the business relationships for platforms like Snapchat and X (formerly Twitter) in India and a few other SEA countries. His areas of expertise include team building, global expansion initiatives, partnership management, and strategic business development.
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With a proven track record of accomplishment and an innate passion for fostering innovation in the digital sphere, Sandeep is paving the way for future developments in digital marketing and advertising and leaving a lasting legacy in the field.
Here’s what they said
Sandeep Sabharwal said,
“I am thrilled to join Momentus Digital, their innovative approach to digital media, coupled with their commitment to driving global growth, aligns perfectly with my professional aspirations. I am excited to collaborate with this talented team to expand our reach across diverse markets, driving meaningful impact and shaping the future of the digital landscape. Together, we will unlock new opportunities and achieve unprecedented success. I am truly grateful for this opportunity and look forward to making a lasting impact.”
Arooshi Dharamdasani CEO of Momentus Digital added
“As Sandeep joins as VP, Global expansion, we look forward to building strong relationships with our clients and helping them achieve success in this dynamic and exciting market.”
OpenX Promotes Mitchell Greenway to Managing Director, APAC
PASADENA, Calif. — OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Mitchell Greenway to Managing Director, APAC. In his new role, Greenway will lead OpenX’s operations across Australia, India, Japan, New Zealand, and Southeast Asia.
In 2019, Greenway was OpenX’s first hire in the Australia/New Zealand region, where as Managing Director he built the local team that was responsible for increasing publisher access to demand in the region. Most recently, Greenway spent two years in North America developing OpenX’s CTV supply footprint and go-to-market strategy. In this role, Greenway developed extensive technical expertise and leadership in streaming.
As Managing Director, APAC, Greenway will be responsible for expanding OpenX’s presence throughout the region. Greenway will also have a specific focus on growing OpenX’s CTV presence in market, bringing extensive CTV experience to the role, and serving as a core member of OpenX’s CTV steering committee.
“I’m excited to not only be returning home to Sydney with my family but to be working once again with colleagues and clients in the region, with an enhanced global focus on our CTV footprint and capabilities,” says Greenway. “I am especially looking forward to the opportunity to lead all of the unique regions within APAC — each market has its own needs, and therefore opportunities, from a cultural, content, and overall programmatic standpoint.”
Greenway is a 13-year veteran of programmatic and digital media, spending much of that time working on the supply side or for publishers. Before joining OpenX, Greenway led the partnership team at Yahoo and the programmatic and audience team at Bauer Media.
Greenway steps into the role as his predecessor, Andrew Tu, retires from a more than 30-year career in digital and programmatic advertising. Greenway will report to John Gentry, CEO.
“I’m excited to see Mitch expand his role and leverage his extensive programmatic and CTV knowledge to build on the strong foundation in the APAC region that Andrew and his team built,” says Gentry. “Mitch’s ability to connect at local levels across the region makes him the ideal leader to continue to build on our legacy in APAC, and I’m looking forward to him powering growth through his deep understanding of the evolving CTV landscape.“
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side targeting, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 15-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.
This press release was obtained from Businesswire
Unveiling Adtech Today: Marking a Paradigm Shift in Digital Media
The premier edition of DigiAdCon took place at IRA By Orchid Hotel, Mumbai on March 21st, 2024. A transformative revelation for our team, DigiAdCon 2024 set the stage for unveiling our digital platform, Adtech Today, a dynamic initiative by ADScholars. This disruptive innovation is much like the transition from traditional to digital, a milestone marking not just the growth, but the genesis of a new era in the digital media landscape.
DigiAdCon 2024 at a Glimpse
Setting the stage for the event was our CEO and co-founder, Srikanth Rayaprolu. His keen eye for the future of the industry, and his vision for the disruptive digital platform focused on what’s next in the digital landscape.
Ankit Banga, Chief Business Officer, FCB/SIX, and Tanya Saihgal, Lead – Content & PR, MMA Global India, joined the event for the candid chat segment as they discussed the Digital Next: Innovation and Engagement. They discussed leveraging AI for audience engagement, its potential in customer-centric roles, and how in the next few years, how important it would be to retain the creative brains within a company. Ankit Banga highlighted “Use AI to form a base, not to form a solution.”
In the image: Ankit Banga and Tanya Saihgal
Scholars of Advertising and Media
Building on the Scholars of Advertising and Media series, we honored individuals whose indelible contributions to the industry created a long-lasting positive impact on society. The esteemed honorees for the felicitation segment included industry stalwarts Mr. Ameer Ismail, President, LintasLive was celebrated for his transformative impact in the PR industry, recognized as t Stalwart Leadership in PR and Communications. Vishnu Kanth Gokul, Chief Growth Officer, Two99 was honored as Community Builder for his remarkable efforts in fostering a vibrant digital ecosystem.
Ankoor Dasguupta, Chief Marketing Officer, of Shisham Digital, was conferred with the Digital Kaizen Leader award for his relentless pursuit of excellence and innovation in digital marketing. Shailja Saraswati, Chief Content Officer at Omnicom Media Group India was honored with the Woman Advertising Maven, for her visionary leadership in crafting impactful storytelling solutions. White Rivers Media received the Independent Powerhouse accolade for its innovative strategies and impactful campaigns, solidifying its position in the industry. Shibu Shivanandan, CEO & CO-Founder, PivotRoots – a Havas Company was honored with the Progressive Founder title for pioneering digital media startups, launching PivotRoots, and turning it into one of India’s most sought-after agencies.
From left to right: Vishnu Kanth Gokul, Ameer Ismail, Llyod Pereira, Shailja Saraswati, Shrenik Gandhi
The unveiling of Adtech Today, the revolutionary platform by the honored guests emphasized the platform’s role as more than just a news source. Adtech Today dives deeper into the adtech industry, bringing to the forefront the latest in advertising, the wonders of AI, and so much more. The premier issue of the Adtech Today magazine was unveiled, opening the pathway to a new odyssey.
From left to right: Srikanth Rayaprolu, Vishnu Kanth Gokul, Hetal Khalsa, Ankoor Dasguupta, Shailja Saraswati, Ameer Ismail, Moneka Khurana, Ankit Banga
Moneka Khurana, Country Head & Board Member, of MMA Global India, led the keynote session where she spoke about the State of AI in Marketing. She revealed key insights from her report, including AI Adoption in Marketing, and its implications on marketing.
Ending the event on a high and insightful note was the panel discussion with industry experts including Kosal Malladi, Vice President, Madison Loop; Reena Jagtap, Lead Digital Marketer, Henkel; Shetanshu Dikshit, Lead Digital Communications, Pernod Ricard; Shrenik Gandhi, White Rivers Media, and Ankoor Dasguupta, Shisham Digital as the esteemed panelists. The panel was moderated by Srikanth Rayaprolu.
From left to right: Srikanth Rayaprolu, Shentanshu Dikshit, Shrenik Gandhi, Ankoor Dasguupta, Kosal Malladi, Reena Jagtap
The conversation took a deep dive into AI automation for content creation, brand storytelling, and the hottest keyword at the event, AI. The discussion provided an insightful overview of the present digital landscape and how AI has taken over every aspect of marketing, both in a positive and negative sense.
DigiAdCon 2024, by Adtech Today concluded with an emphasis on innovation, invaluable exchanges fond memories, and influential connections.
