IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe
IAB Europe, the leading European-level industry association for the digital advertising industry, has today (July 23rd, 2024) released the first Pan-European Attitudes to Retail Media Report for 2024, offering a fully comprehensive overview of the current status and future...
Channel Factory and Ad Fontes Media Launch Digital Media Solution Focused on Brand Safe and Reliable News Content
Channel Factory, the global brand suitability and contextual advertising platform, and Ad Fontes Media, a tech company that rates the news for bias and reliability, have announced a new partnership that will give advertisers greater confidence to invest in brand-safe and...
OneTrust Integrates with the IAB Diligence Platform, Powered by SafeGuard Privacy
OneTrust, the market-defining leader for trust intelligence, today announced it is the first company to integrate with the Interactive Advertising Bureau (IAB) Diligence Platform, powered by SafeGuard Privacy. The integration enables OneTrust users to seamlessly integrate...
IAB MENA Establishes Specialized Task Force for Audio Advertising
The Interactive Advertising Bureau (IAB) MENA has established a specialized ‘Audio Task Force’ to complement its existing nine operational task forces. Representatives from Aleph, Digital Media Services (DMS), GroupM, Publicis Media, Next Broadcast Media, The...
IAB Study Examines Effects of Game-Related Advertising On Marketing Mix
A groundbreaking study titled “Changing the Game: How Games Advertising Powers Performance” was released during IAB PlayFronts and examines the effects of game-related advertising amid the gaming industry’s explosive growth. The pioneering research by media...
IAB MENA Announces New Board for 2024-2026 Term
The IAB MENA announced the new Board for a two-year term for the 2024–2026 period. The announcement was made during its General Assembly on February 21 of this year. Fourteen companies representing agencies, tech platforms, and publishers/sales houses make up the new Board....
IAB and MRC Collaborate to Release Augmented Reality (AR) Measurement Guidelines
The Interactive Advertising Bureau (IAB), in collaboration with the Media Rating Council (MRC), has released Augmented Reality (AR) Measurement Guidelines, which provide a framework for clear and consistent definitions and evaluation metrics for advertising within Augmented...
IAB Europe Releases First Edition of Pan-European Retailer Digital Advertising Capability Map
IAB Europe, the leading European industry association for the digital advertising and marketing ecosystem, has released the first edition of its Pan-European Retailer Digital Advertising Capability Map. The first of its kind, this map showcases the digital advertising...
IAB Tech Lab Launches Working Group to Update India’s DPDPA 2023
A new era of data protection was ushered in when India’s Digital Personal Data Protection Act (DPDPA) went into effect on August 11, 2023. Digital advertising is anticipated to be significantly impacted by the law. To update the DPDPA 2023-specific details, the IAB...
IAB Tech Lab Launches Two Working Groups for AI and Privacy Sandbox
IAB Tech Lab, an international body that develops technical standards for digital advertising, recently announced the formation of two innovative working groups. These organizations will be crucial in determining how advertising and digital media develop in the future. They...
