DoubleVerify Strengthens its APAC Leadership Team
Leading software platform for digital media measurement, data, and analytics, DoubleVerify (“DV”), announced a strong roster of strategic leadership appointments in the Asia-Pacific area. These appointments will also mark the beginning of DV’s expansion into...
DoubleVerify Release Tiered Brand Suitability Addressing “Made For Advertising” (MFA) Measurement
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has announced the release of new tiered brand suitability, which addresses “Made for Advertising” (MFA) measurement and protection in a more nuanced and brand-specific...
DoubleVerify Expands Media Authentication on Meta
DoubleVerify, a leading software platform for data, analytics, and digital media measurement, announced that it has expanded its brand safety and suitability coverage on Meta. It will help to measure feeds and reels on Facebook and Instagram in addition to other platforms....
DoubleVerify Includes YouTube Shorts in its Brand Safety Measurement Expansion
DoubleVerify (DV), a prominent software platform for data collection, analytics, and measurement of digital media, announced that YouTube Shorts will now be included in its YouTube brand safety and suitability measurement capabilities. With this expansion, brands will have...
DoubleVerify Announces Expanded Measurement Coverage with S2S Integration
DoubleVerify, an industry-leading software system for data, analytics, and measurement in digital media recently announced that advertisers using Twitch inventory and Amazon custom audiences in Amazon DSP with server-to-server (S2S) integration would now have greater...
DoubleVerify Unveils Industry-First Holistic MFA Protection Solution
The renowned software platform for measuring digital media, DoubleVerify has recently extended its brand safety and sustainability offering. It attempts to make it possible for advertisers to track and get rid of MFA (Made for Advertising) websites. DV has advanced a precise...
DoubleVerify Acquires Scibids, Reinforces AI Powered Solutions
A strategic partnership between DoubleVerify (DV), the market leader in multimedia analysis and data collection, and Scibids Technology SAS has been disclosed. In terms of optimizing digital campaigns using AI, the latter is at the forefront. The $125 million purchase...
DoubleVerify Launches New Attention Lab For Advertisers
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of the new DV Attention Lab. It will help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure.
One of its...
DoubleVerify MRC Accreditation: How Can CTV Advertisers Benefit?
DoubleVerify (DV), a prominent software platform for digital media measurement, data, and analytics, said today that it has gained Media Rating Council (MRC) accreditation for video filtering, benchmarking, and Connected TV ( CTV) entirely full-screen along with completion...
LG Ad Solutions Will Adopt Unified ID 2.0, Empowering Advertisers to Utilize Their First-Party Data at Scale
May 09, 2024 09:00 AM Eastern Daylight Time – MOUNTAIN VIEW, Calif.-LG Ad Solutions, a global leader in Connected TV (CTV) and cross-screen advertising, announced that it has initiated the integration of the Unified ID 2.0 solution (UID2). This groundbreaking solution...
