Nova Entertainment & Mindshare Partners

Mindshare, carat, nova entertainment, adam johnson, maria grivas, growth, media agency, medoa, nova podcast network, collaboration,

Following a competitive tender process, Nova Entertainment has selected Mindshare, part of GroupM, as its new media agency partner. With the appointment, Mindshare will assume responsibility for its entire portfolio, which is estimated to be valued at approximately $9 million. These include Star 104.5, Smooth FM, FIVEAA, the Nova Network, and the Nova Podcast Network.

The collaboration will start on June 1, 2024, and the first campaign is scheduled for Q3. Since 2017, Nova Entertainment has worked with incumbent Carat as its media agency.

Here’s what they said

Adam Johnson, Nova Entertainment’s chief growth officer said,

“We have been so impressed with the calibre of agency partners we spoke to as part of this process and it has underlined how Australia’s media industry is alive and well and full of great people and thinking. We look forward to working alongside the [Mindshare] team to further grow audiences across all of Nova Entertainment’s audio offerings.

Maria Grivas, CEO of Mindshare Australia & New Zealand added,

“Audio plays a unique role in Australians’ lives and Nova Entertainment has Incredible talent on, and off, the air. Throughout the process we were excited by Nova Entertainment’s appetite for transformation and growth. Our teams are thrilled to bring Mindshare’s approach towards this to Nova Entertainment, delivering strategic thinking and innovation across their portfolio of leading radio, podcast and live music brands.”

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.