Netflix Striving to Expand Ad-Supported Format Reach and Appeal
Netflix is admitting that it still has ways to go in order to scale the necessary advertising reach and subscriber size with its ad-supported model. It claims that by taking a customer-focused approach and providing advanced features to advertisers, they may ultimately...
Instacart and The Trade Desk Partner To Boost CPG Advertising
The world leader in advertising technology, The Trade Desk, and North America’s top grocery technology company, Instacart, have announced a fresh collaboration. Through this collaboration, a limited number of CPG marketers will be able to leverage the strength of retail...
PubMatic Integrates with FreeWheel, Expands CTV Ad Inventory
PubMatic, an independent technology firm that develops the future supply chain for digital advertising, recently unveiled a new integration relationship with FreeWheel. The latter is a worldwide technology platform for the television advertising sector. Activate is an...
Instacart Enhances Ad Transparency and Trust with Strategic Alliances
Instacart has partnered with Integral Ad Science and DoubleVerify to transform the transparency of Instacart Ads and authenticate Instacart Ads using DV’s market-leading viewability and fraud verification across Instacart Ads.
Instacart partners with IAS to launch ad...
AdInMo and Fintech ZBD Partner to Bring Bitcoin Rewards to Gamers
AdInmo recently launched a technical partnership with ZBD, a well-known fintech business that gives developers and gamers quick Bitcoin rewards. Both players and mobile game producers will benefit from the partnership’s opening up of an intriguing novel universe of...
Meta and Discovery+ Adjust Ad-Free Subscription Plans: Changes Ahead!
Meta plans to charge its European customers $14 a month for access to Instagram and Facebook without advertisements. On the other side, Discovery+ is increasing the cost of its $9/month ad-free subscription tier.
Meta Charges $14 for Ad-Free Facebook and Instagram Access for...
Havas, Mirakl Collaborate to Enhance Retail and E-commerce Media
Havas Group and SaaS company Mirakl have announced a global agreement in order to boost its retail and e-commerce media. Through platform innovation, Mirakl, a pioneering and top SaaS solution, helps organizations turn into digital enterprises. One of the biggest...
TikTok’s Double Delight: Creative Assistant and Ad-Free Subscription
TikTok has unveiled two new updates – Creative Assistant and an ad-free subscription tier.
TikTok Creative Assistant
The new Creative Assistant virtual helper, powered by AI, is intended to support entrepreneurs and artists. Utilizing the platform’s vast archive of...
Roku and Spotify Collaborate to Introduce Video Ads To Roku App
Spotify’s app on Roku will now feature video ads thanks to cooperation between Roku and Spotify. In the US, Canada, and Mexico, Roku is the most popular TV streaming service. The cooperation between Spotify and Roku, which dates back over a decade, and the launch of the...
TripleLift’s First-Party Data Targeting Solutions Shines Sans Cookies
TripleLift, the ad tech platform boosting digital advertising across all screens made the first-ever large-scale test findings public, demonstrating the effectiveness of its recently announced first-party data targeting solution throughout the web. This includes...