Cracking the CRED Code: A Deep Dive into its Advertising Mastery
This case study explores how the Indian fintech company CRED went from zero to hero thanks to its marketing team and advertising approach.
Introduction
CRED, an Indian Fin-Tech business, became well-known in India thanks to its creative marketing strategy. The sole objective...
Vistar Media Enhances DOOH Advertising with Retail Inventory Package
With the release of its ground-breaking retail media targeting solution, Vistar Media, the top worldwide provider of programmatic technology for digital out-of-home (DOOH), is poised to completely transform the advertising environment. Vistar is launching Retail Inventory...
Paramount Elevates CTV Advertising with Interactive Product Suite Expansion
With three interactive CTV ad experiences, Paramount ANZ is extending its premium advertising alternatives offering. The goal is to create an environment where viewers interact with advertising in addition to simply watching it. On the big screen, Paramount ANZ hopes to...
Advertisers Embrace Programmatic Advertising As Cookies Decline
The use of unreliable and mostly independent third-party cookies is coming to an end. What the industry does next is currently up for discussion. While some solutions will look at the context of a webpage, others will concentrate on interest, and some will try to develop a...
Google Boosts Performance Max with URL Contains Targeting Tool
Performance Max (PMax) campaigns now include the ‘URL Contains Targeting Functionality’ feature from Google. The tech behemoth has yet again raised the bar in the fiercely competitive field of digital marketing. It is poised to transform marketing tactics with its...
TikTok Prioritize User Rights with Revised DSA Standards in the EU
TikTok has provided a list of the numerous measures it is taking to comply with the revised Digital Services Act (DSA) standards. The action was taken in response to the EU’s declaration that, as part of the app’s DSA compliance, European users would soon have the...
Magnite-Mediaocean Enhance CTV Access to Local Linear Buyers
The largest independent sell-side ad agency in the world, Magnite, established a collaboration with Mediaocean. It is a mission-critical infrastructure for omnichannel advertising to give local linear buyers direct access to streaming and CTV content. Magnite sought to offer...
InMobi Bolsters Privacy Control with Quantcast Choice Acquisition
Quantcast Choice, a consent management platform (CMP) created to help marketers comply with evolving international privacy rules, has been integrated and acquired by InMobi for unspecified financial terms. InMobi is a market pioneer in marketing and content monetization tools...
Lyft’s App Now Offers Advertising Throughout Passenger’s Journey
The ride-hailing company Lyft revealed that it will be offering users in-app advertisements. To accomplish this, it has introduced its own media and advertising unit, Lyft Media. The current business model relies heavily on ride-hailing. The move is said to boost CEO David...
Google Unveils Fresh Consent Management Rules for EEA and UK
EEA and UK advertisers and developers who use Google AdSense, Ad Manager, or AdMob for ad serving will need to use the new consent management platforms (CMPs) starting next year. The Transparency and Consent Framework (TCF) of IAB Europe (the Interactive Advertising Bureau)...