TripleLift’s First-Party Data Targeting Solutions Shines Sans Cookies
TripleLift, the ad tech platform boosting digital advertising across all screens made the first-ever large-scale test findings public, demonstrating the effectiveness of its recently announced first-party data targeting solution throughout the web. This includes...
Comscore’s Proximic Unveils New AI-Powered Contextual Solutions for Programmatic
Proximic by Comscore, the company’s dedicated programmatic business, announced the release of three new and enhanced contextual solutions. These technologies are made to offer ID-free audiences scalable access across platforms. Comscore is the leading supplier of...
Amazon Prime Video to Introduce Limited Ads in 2024
Starting next year, Amazon will start incorporating a limited number of advertisements into the content available on its Prime Video streaming service, including movies and television shows. Amazon Prime customers in the UK, as well as in the US, Germany, and Canada, will...
Microsoft Advertising Enhances Search and Ads with Generative AI
Microsoft Advertising’s search and advertising platforms have received a number of generative AI improvements. They plan to completely reimagine how users engage with search engines and online advertisements. The internet giant announced earlier this year that it would...
Google Opens Automatically Created Assets Publicly to Boost Efficiency
Google has made the most recent improvements to the conversational experience and automatically created assets for Google Ads available to the public. More users will be able to employ AI to increase the effectiveness of marketing campaigns. The new capability is an effort...
MGID deepens partnership with GeoEdge to Enhance Ad Security
MGID, a worldwide advertising platform, has deepened its cooperation with GeoEdge. The latter is the foremost source of ad security and superior solutions for the online and mobile advertising market. The relationship, which has been successful for years, allowed for the...
Microsoft Advertising Enters the Video and CTV Advertising Realm
At the DMEXCO conference, Microsoft Advertising unveiled a brand-new video ad product called Video and Connected TV (CTV) ads. Advertisers can now create online video and CTV ad campaigns on the Microsoft Advertising platform, thanks to the company’s video ad offering. The...
Google Secretly Alters Ad Auctions to Boost Revenue Targets
Google has acknowledged that it modified ad auctions covertly to hit revenue targets. The search engine regularly modifies the auctions it employs to sell search advertisements, raising the cost of ads and reserve pricing for the typical advertiser by as much as 5%. A Google...
Samsung Ads Partners with Brightline To Boost CTV Advertising
Samsung Ads has teamed with BrightLine to increase the availability of its actionable and dynamic video ad inventory. It will make it possible to concentrate more on results and performance. In order to enhance its free-ad-supported streaming TV (FAST), Samsung is the most...
GroupM Nexus Launches Innovative Marketing Solutions in Malaysia
Two ground-breaking advertising solutions have been introduced by media investment firm GroupM Nexus, a division of the acclaimed WPP media investment group. These products were created specifically for the Malaysian market. Modern Addressable TV technology and cutting-edge...