Mondelez international returns to X with brand safety committment
The first company to stop running advertisements on Twitter, now X which Elon Musk acquired, was Mondelez International, the company that makes the well-known Oreo cookies. Since then, X has been working nonstop for 9 months to provide an environment that is focused on...
Illumin Boosts DOOH Journey Ad Platform with Broadsign Alliance
Broadsign, a leader in digital out-of-home (DOOH) advertising, and Illumin, a digital advertising company, have teamed up to transform the industry. The collaboration will offer an extensive and cohesive cross-channel marketing solution. Broadsign wants to incorporate...
Google’s Triple Treat- Unleashes a Trio of Updates to Elevate User Experience
Google is embracing the future of greatness. Three game-changing changes from the tech superpower will revolutionize user experience across platforms. These updates, which range from enhanced usability to seamless disruptive capabilities, will enhance user journeys to a...
Meta Adopts Consent Policy for Targeted Ads Data in Europe
Meta, the parent organization of Facebook and Instagram, agreed to obtain user consent before acquiring private information in Europe. The business announced in a blog post that it intended to change the legal basis for its operations in the EU, EEA (European Economic Area),...
Twitter Ad Revenues Plummet 59%, Record Negative Cash Flows
Twitter, the Elon Musk-led social media platform is facing heavy ad revenue losses. Musk purchased the company for $44 million in 2022. Since then, the company lost more than half of its advertising revenues. The New York Times reported Twitter’s April revenue as $88...
Lemma and Maxamtech partner to offer real-world DOOH clients Metaverse Billboards
Lemma has partnered with Maxamtech to introduce metaverse billboards to real-world digital out-of-home (DOOH) clients, enabling brands to offer audiences a dual experience in the virtual and physical worlds. This virtual advertising resembles a brand’s real-world...
Disney+ Is All Set To Lure Advertisers And Enhance Options For User Targeting.
Disney+ plans to get innovative with its user advertisement policies. Earlier, Disney+ offered the best package for users costing $7.99/ month. In this package, users can enable parental control. Advertisers were not allowed to target specific audiences with Disney+...
Adscholars Enters Strategic Partnership With Bidstack in India
Adscholars is delighted to announce a strategic partnership with the leading in-game advertising platform Bidstack in India. The partnership offers programmatic in-gaming solutions and enables one-of-a-kind technology in the Indian market. After establishing itself in the UAE...
Apple Building Advertising Network Around New Soccer Deal
Apple announced a deal with Major League Soccer(MLS) in June to stream all games exclusively via the Apple TV application. While more details are awaited, a new report from Bloomberg indicates that Apple is “building an advertising network for live television” as part of the...
How Will Meta’s New Ad Formats and Brand Controls Boost Growth?
Meta introduced a basketful of new spaces available for advertisers on both the Explore page of Instagram, within Facebook Reels, and on creators’ pages.
New ad formats for Facebook and Instagram
The company said in a blog post that it focused on building products for...