Instacart Enhances Ad Transparency and Trust with Strategic Alliances

Instacart has partnered with Integral Ad Science and DoubleVerify to transform the transparency of Instacart Ads and authenticate Instacart Ads using DV’s market-leading viewability and fraud verification across Instacart Ads.

Instacart partners with IAS to launch ad transparency

Leading worldwide media measurement and optimization platform Integral Ad Science just announced a partnership with Instacart. With the help of the top grocery technology business in North America, Instacart Ads now have a higher level of transparency. Through this intriguing alliance, Instacart Ads will now support IAS’s viewability and invalid traffic (IVT) measurement. More than 5,500 brands that work with Instacart will profit from this.

Instacart Ads

The success of Instacart’s business is greatly influenced by Instacart Ads. By giving advertisers access to prime digital real estate in front of interested consumers, powerful advertising products and solutions combine the best of online advertising to assist CPG firms of all sizes in moving products off the shelves. Additionally, it makes it possible for CPG brands to interact with customers at the point of sale thanks to cutting-edge platforms and technology. Over 1,400 retail brands collaborate with Instacart, which is accessible to over 95% of North American households.

IAS’s viewability and invalid traffic measurement

The IVT solutions from IAS are made to guarantee that advertisements are seen by as many real people as possible in a variety of advertising situations. When advertisements are presented to consumers for a longer length of time, there is a larger likelihood that they will make an effect. With access to viewability analytics, advertisers can reallocate their budgets to the best-performing ad styles in order to maximize their spending. With regard to both buyers and sellers, IAS’s dependable viewability solutions promote efficiency and do away with time-consuming reconciliations.

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IVT Integration

Working with nine of the ten biggest RMNs, IAS has become the industry leader in third-party verification of retail media networks. When completely deployed, IAS’ viewability and invalid traffic assessment will provide Instacart advertisers with more assurance that their advertisements are being viewed by actual individuals and more transparency. Additionally, it will contribute to the success of media campaigns run by Instacart clients.

Here’s what they said

Tim Castelli, Vice President of Global Advertising Sales at Instacart said

We are delighted to partner with IAS as a third-party measurement platform for Instacart Ads. Their powerful technology ensures that marketers invest their spend on real consumers that want to make a purchase. Instacart Ads is a critical part of our business, with thousands of category-leading and emerging CPG brands using our platform and technology to meet consumers at the point of purchase.

Lisa Utzschneider, CEO, of Integral Ad Science, commented,

We’re honored that Instacart selected IAS to be a measurement partner and today’s announcement further reinforces IAS’s leadership in the retail media network space. Instacart Ads has quickly established itself as one of the most effective retail media networks in North America. Advertisers recognize the power of the Instacart Ads platform and the impact it has on sales and they are looking to add third-party measurement for even greater transparency.

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DoubleVerify’s New Partnership to Validate Instacart Ads

Instacart, the top grocery technology business in North America, and DoubleVerify, a leading software platform for digital media measurement, data, and analytics, have partnered to allow media verification and enhance advertising performance throughout the platform. In order to confirm that Instacart video and display advertising are viewable by humans and are free from fraud/invalid traffic (IVT), the collaboration will make use of DV’s technology and data.

DoubleVerify’s quality measurement technology for advertisers

Instacart marketers will gain 

• Fraud Protection – thanks to DV’s quality measuring technology effective advertising will reach genuine people. DV detects and safeguards advertising from fraud and IVT. It ranges from bot manipulation to hacked devices.
• Viewability Verification – DV offers thorough viewability verification. It determines whether an advertisement has the chance to be viewed and illuminate its effect.

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DV’s technology for ad transparency

To measure and validate advertising on its retail media network (RMN), Instacart has chosen DoubleVerify and IAS. DV’s cutting-edge technology and data will be used in this partnership to validate the viewability of Instacart’s video and display advertising, guaranteeing that they are seen by actual people and are brand-safe.

Here’s what they said

Mark Zagorski, CEO, of DoubleVerify, said, 

We are excited to extend DV’s independent measurement on the Instacart Ads platform to ensure that campaigns meet key media quality criteria while maximizing performance for advertisers. Instacart has been a pioneer in online grocery shopping for over a decade, and this partnership exemplifies the leadership, innovation and trust that both companies have built.

Tim Castelli, Vice President of Global Advertising Sales at Instacart added,

We’re thrilled to partner with DoubleVerify to provide valuable viewability and IVT authentication to our mutual advertising clients. As we continue to scale our advertising solutions, we are committed to delivering measurable value and growth for our brand partners.

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