Equativ Partners with Utiq for Ethical Programmatic Marketing Practices
Equativ, the top independent ad platform in the world, revealed a partnership with Utiq. It is a European AdTech firm that offers an authentic consent service powered by telcos to support ethical digital marketing. The merger blends secure data management with programmatic...
IKEA Chooses McCann As The First Global Brand Marketing Agency
Ingka Group, IKEA’s parent company has included a fresh, global agency agenda for all 31 countries where Ingka has operations. The IKEA brand will be strengthened worldwide as a result. After a comprehensive evaluation, the retailer brand has chosen McCann, the Madrid-based...
GroupM Nexus Launches Innovative Marketing Solutions in Malaysia
Two ground-breaking advertising solutions have been introduced by media investment firm GroupM Nexus, a division of the acclaimed WPP media investment group. These products were created specifically for the Malaysian market. Modern Addressable TV technology and cutting-edge...
10 Game-Changing AI Tools for Digital Marketing in 2023
Welcome to the realm of artificial intelligence! In this day and age, where corporations are scrambling to embrace AI’s disruptive powers, it is only a matter of time before this expanding technology completely takes over our lives. AI has had a significant impact on...
Red Havas ME Launches Influencer Marketing Initiative “SWAY”
Red Havas Middle East, the Havas Group’s public relations branch in the Middle East, has announced the beginning of SWAY, a global influencer marketing program. The information was released on all of the PR firm’s social media channels. The influencer marketing...
Mastering Digital Marketing: Insights from Kosal Malladi, VP at Madison Loop
Kosal Malladi, the accomplished Vice President of Madison Loop, is renowned for his expertise in digital marketing and media planning. With a rich background in the industry, he has made remarkable contributions, working with diverse clients in sectors like Auto, BFSI,...
Mastering Growth Marketing: In Conversation with Sindhu Biswal
Sindhu Biswal is a multi-talented professional who has excelled in diverse fields. From aspiring astronaut to songwriter and now a marketing expert, his journey reflects his passion and determination. With notable contributions to companies like Paytm Insider, Better Half,...
Video Marketing Statistics You Can’t Ignore in 2022
Video is a great way to market your business. As a result, video marketing has become one of the most popular ways of marketing.
According to several portals, approximately 96% of people increased their consumption of videos about businesses, and 9 out of 10 people prefer...
The Journey From Deterministic To Probabilistic Marketing
For years, brands & marketers have been using 3rd party cookies & tracking pixels to track website visitors, improve the user experience, and collect data that helped them target ads to the right audiences. However, now...
The New World Of TikTok Marketing, Everything You Need To Know!
What is TikTok in three words?
Real. Short. Videos. And, real short videos.
The video-sharing platform has taken the digital world by storm with its immensely growing popularity. The app recently passed 1 billion users. TikTok has solidified itself into one of the social...