Rookie Mistakes To Avoid On Your First Attempt At Influencer Marketing
Who is an influencer?
An influencer is a person who holds the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her online audience. These people whether celebrities or millionaires,...
Digital Advertising v/s Digital Marketing: Know the Difference.
In this digital age, marketing is no more a choice but a prerequisite for businesses who are leaving no stone unturned to get their message across to the customers effectively and powerfully.
Then the question arises, in order to put forward the message in the right way to...
A 4 step content plan to get your marketing started
Content has an important role to play in every digital marketing strategy.
Whether you believe it or not, as per the Content Marketing Institute, nearly 50 percent of businesses expect increased spending on their content marketing and content creation initiatives in 2020....
These two global giants leverage Coronavirus to boost sales- A notable case study in rapid response marketing.
The ongoing spread of new coronavirus strain ( 2019nCoV) has been declared a global emergency by WHO and some companies whose products can help to prevent the spread are reaching out to consumers using rapid response marketing.
The outbreak of a new coronavirus from China is...
A Case Study On Why Case Study Is The Start Of Epic Marketing.
The marketing landscape is wide and marketers are increasingly finding it difficult to create a foothold in the crowd. Companies big or small posts on social media, enhancing their website, blogging and promoting their content effectively to new prospects. With so much...
12 Digital Marketing Trends Shaping Business In 2020 (with case studies)
The year 2020 is full of technological advancements – Artificial Intelligence, data-driven marketing, and much more. With new tools and technologies emerging every year, marketers can choose from a plethora of options across digital marketing to connect to a new...
Togglehead Secures the Digital Mandate for The Arvind Store
The Arvind Store, a retail branch of Arvind Limited, has tasked Togglehead with managing its digital marketing needs. As per this mandate, Togglehead will oversee all aspects of Arvind Store Brands’ online presence, encompassing media buying, influencer marketing,...
Dentsu Promotes Madhura Ranade to EVP – Business & Branded Content
Madhura Ranade was promoted to Executive Vice-President – Business and Branded Content at dentsu Creative Isobar after two years. Her tenure in Dentsu’s Isobar vertical has spanned approximately ten years, having joined the company in April 2016 as an Associate...
Digitally Inspired Media Triumphs as ‘Digital Agency Of The Year’ at MADDYS 2024
Mumbai; July 5, 2024: In an extraordinary display of creativity and excellence, Digitally Inspired Media has been crowned ‘Digital Agency Of The Year’ at the prestigious MADDYS 2024. This esteemed accolade was awarded after an intense competition involving 115...
Disney Star Appoints Dev Shenoy as Head of Entertainment, Ad Sales & Strategy
Disney Star has appointed Dev Shenoy as Head of Entertainment, Ad Sales, and Strategy, effective July 4, 2024. Amrutha Nair handled this position before she departed for a sabbatical of one year. Shenoy assumes the duties of Ad Sales for the Entertainment business with this...