Ways To Improve Your LinkedIn Marketing Strategy
LinkedIn has proven itself to be a crucial tool to develop the circumference of your professional circle and widen the scope of your business and connect with like-minded people. It even helps you to learn from real successful people from a variety of industries, who are...
TikTok Widens Ad Options With New Marketing Tools, Rolls Out New Feature ‘Stitch’
The fate of TikTok in the U.S is looming amid negotiations with potential buyers. The future is a question mark now as President Trump said he plans to shut down the Chinese-owned app if it is unable to sell its U.S operations before September 20 over security concerns....
Influencer Marketing Comes Back Strong Amidst Pandemic Crisis
The pandemic had disrupted every industry forcing marketers to shift their plans and thrust into an uncertain and swiftly changing landscape. Brands are looking for independent creators than productions due to pandemic restrictions such as sheltering in place.
The industry...
How Email Marketing Will Help Your Business Grow in 2020
Does Email marketing still exist in times of social media, artificial intelligence, chatbots, videos? A thought to ponder.
If you feel email marketing has lost its charm, then you are far away from the truth.
The truth is, email marketing is growing and email campaigns are...
Facebook Is All Set To Launch Its Toolkit For “Email Marketing”.
Facebook is not planning to leave any stone unturned in business aspects. Guess, Facebook doesn’t want to just limit itself to the bounds of the social media platform. Recently, it entered the e-commerce market with its “Shops”. In a piece of recent news reported, Facebook...
Digital Marketing Strategies Fail Due To Fake Bots And Manipulated Data.
Digitalization in Marketing strategies has increased the demand for high inputs and better results from Digital Marketing Strategies. The game has changed and it’s no more about the number of likes and views, it’s about the engagement of the right audience with the content. A...
Ecommerce Industry Bet High On Performance Marketing In This Pandemic.
Manufacturing units always trusted retailers to sell their products in the market. Retail stores proved themselves worthy of manufacturers’ trust. They met the demands of the market and earned money for the manufacturers. Marketing teams working for verticals like...
Real-Time Marketing Is Disruptive, But How Real It Really Is?
80% of business buyers expect companies to respond and interact with them in real-time suggests a report.
To date, most real-time marketing of leading brands focuses on demand generation, advertising, promotion, sales, and service. In Gartner’s report last August, Vice...
Google Cuts Marketing Budgets by 50%, Freezes Hiring.
Key Points
Budget cuts and hiring freezes across marketing and across Google.
An internal document reveals Google is cutting its marketing budgets by as much as 50 % for the second half of 2020.
The marketing budget cuts may be a way to combat reduced advertising...
Wait, You Don’t Have A Sales Funnel? Are You Even Serious About Marketing In 2020?
The marketing sales funnel describes how a prospective buyer will move from the awareness stage to the purchase stage and further to become a repeat loyal customer of a particular product/service. The sales funnel is also known as a revenue funnel or sales process. It is a...