Navigating the Creative Cosmos with Rey Tiempo: A Deep Dive into Gaming, Marketing, and Beyond
Embark on an enriching voyage through the multifaceted career of Rey Tiempo, the Head of Creatives and Experience at Digitas Philippines. In this comprehensive blog, he unveils the secrets behind the Philippines’ first-ever Cannes Lions in Gaming. Get ready for an...
Why Purpose-Driven Marketing Matters? And Nothing Else.
Traditionally, marketing has been about grabbing attention and yelling your message in the audience’s faces. The entire advertising game over the decades has been built on recall-recall-recall, from radio jingles to TV ads over...
How Live Service Gaming is Taking Brand Marketing to New Heights!
In the realm of video games, live service gaming is one of the best ways to accomplish brand marketing. Brand marketing is now reaching new heights. One example is the cohesively developed strategy game “Star Trek Fleet Command” for PC and mobile devices by...
CGI Advertising: Pioneering Future of Marketing or Merely a Social Media Fad?
Technology integration has always been a driving force behind change in the dynamic world of advertising. In the realm of marketing, captivating images can do wonders for capturing customers’ attention and making a lasting impression. Computer-generated imagery (CGI) is...
Spotify Wrapped: Decoding the marketing magic of personalised musical journeys
As the year comes to a close, music enthusiasts worldwide eagerly discuss one of the most anticipated events in the digital marketing realm – Spotify Wrapped. This annual feature from the world’s leading music streaming...
Unlocking the Power of AI in Digital Marketing: A Comprehensive Guide
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to thrive in the online realm. One technological innovation that has been making waves and reshaping the industry...
Havas Acquires EPROFESSIONAL, a Hamburg-based Digital Performance Marketing Agency
Havas has declared the strategic acquisition of EPROFESSIONAL, a digital performance marketing agency located in Hamburg. This move will broaden the company’s offering of premium performance marketing services and solidify its standing as the top agency in Germany....
Dentsu India Designs Future-Ready Performance Marketing Powerhouse
As part of its vision to deliver ‘What’s Next’ for its clients and people, dentsu India has decided to bring together the advanced capabilities curated from two of its leading brands, iProspect and Sokrati. iProspect is a globally awarded digital-first end-to-end media...
Aleph Unveils ‘One Brand’ Initiative, A Unified Digital Marketing Ecosystem
Aleph launched its “One Brand” campaign. Aleph is an ecosystem of regional digital marketing professionals and technology-driven solutions. By using the Aleph moniker, it unifies its distinctive variety of brands. Aleph specializes in developing markets for local...