Facebook never fails to amaze its users! The trend-setting social media platform is a digital home for billions of people around the world. They can talk, greet and share their feeling using the interactive social media platform. 

Facebook also added an option for shopping on its platform a few months ago. It was said to be one of the best marketing strategies and have been in news for weeks! With its undying popularity among its audience, Facebook recently introduced a new feature on its messenger platform.

The messenger platform provides its users with the independence to connect with a maximum of eight friends and watch videos and movies on the platform.

The feature is getting a lot of positive responses from the market and people to seem excited to try their hands on this newly developed feature.

Facebook is calling it a “Co-viewing experience.” However, the content that can be watched on the network will be limited to things which are available on Facebook. The content will consist of both; user-uploaded videos and licensed videos.

“So go ahead and oooh and ahhh over a video by your favorite celebrity, shed a tear over a puppy rescue video, laugh out loud at the latest viral videos, scream during Blair Witch or feel nostalgic while watching your favorite episode of Community. Watch Together will help you feel together even when you’re not.”

According to a nexus shared by Google, every day approximately 150 million video calls initiated using the platform and nearly 200 million videos shared every day!

The feature of “Watch together is introduced to provide a “Co-viewing experience” to the audience so they can enjoy the ultimate experience of viewing their favorite videos with their loved ones.

“We created Watch Together to make spending quality time with friends and loved ones feel as close to an in-person experience as possible. Whether it’s watching a trending video, a movie, a sports highlight, a makeup tutorial or a Facebook Watch original, the feature allows you to watch your friends’ reactions at the same time.”

Experiencing the “Watch-Together” on Facebook Messenger

It is easy to use the feature, which will be available on the Facebook messenger application. A user will be able to use the feature while video conferencing with their loved ones. With just one easy swipe-up option while video conferencing, the user will get the option “Watch Together.” Once the user will click on the option, they will be able to access the list of the content and will also get an option to select the users with whom they want to share their video watching experience.

The experience can be enhanced using the Facebook application. On the application, the user can create a private room and add up to 50 members and can have a wonderful video watching experience.

However, the messenger rooms are user friendly and lenient in its policies.

What is there for the advertisers?

There are billions of people who are currently active on the social media platform. They are spending multiple hours in a day swiping through the variety of options that Facebook provides to its users. 

The new “Watch-together” option is a brilliant way to lure customers to spend more time on the platform. It will even help them connect with their loved ones and family.

This Facebook strategy can prove to be an effective strategic step in breaking the viewership of Netflix, Amazon and Hotstar. Therefore, it will provide advertisers with an opportunity to place advertisements before or in between the videos.

The feature will be a global release this week and can prove a game-changer in the field of online content viewership and advertisement. Adscholars will keep you updated with all the upcoming updates! Stay tuned.