Burson, the newly formed global communications agency officially launches
Burson, the newly formed global communications agency formed by the merger of BCW and Hill & Knowlton, was officially launched on June 13th. The new company is positioned to grow into one of the biggest in the sector and offer a cutting-edge method of reputation...
White Rivers Media bags Silver at Campaign Global Agency of the Year
White Rivers Media was a winner at the Campaign Global Agency of the Year Awards, which were announced live for the first time. In the category of independent digital agency of the year, the independent digital and creative agency with over 500 employees won silver. The...
Campaign Global Agency of the Year 2023 announces winners
Campaign Global Agency of the Year Awards 2023 took place recently in the UK. OMD EMEA and OMD Worldwide emerged victorious taking away the most prestigious of the awards, while White Rivers Media, the Indian Independent agency, was also among the list of the winners. Here is...
Apple Revealed as the World’s First Trillion Dollar Brand
Apple marks an historic milestone, becoming the world’s first trillion-dollar brand, according to the newly released Kantar BrandZ Most Valuable Global Brands Report 2024. Holding the No.1 position for the third consecutive year, Apple is joined at the top of the...
WARC Awards 2024: Leo Burnett Mumbai wins two Grands Prix
The highest accolades of the The WARC Awards for Effectiveness 2024, in association with LIONS, are announced. The awards honour the best marketing campaigns from across the globe that deliver strategic brilliance and effective impact to drive commercial success.
Six Grands...
Advertising Evolution: Rasha El-Ghoussaini on Snap Inc.
Meet Rasha El-Ghoussaini, Head of Agency and Business Development at Snap Inc. MENA, a seasoned professional with over 18 years of experience in advertising and digital media.As a Board Member of IAB MENA and with a background in developing and managing brand communication...
Stagwell expands APAC capabilities with 4 new additions to its global affiliate network
Global marketing and communications group Stagwell has announced the additions of four independent agencies in the Asia Pacific region to its expanding global affiliate network.
These four new affiliate partnerships strengthen Stagwell’s reach in the fast-growing Asia Pacific...
Digital media offers higher ROI than other media for FMCG industry: Study
Amidst the Meta Marketing Summit – FMCG edition that took place in Mumbai, the company revealed the results of multiple studies that Meta had commissioned from top companies Nielsen and Kantar that demonstrate the increasing importance of digital and how, for the FMCG...
MullenLowe Group consolidates Mullen Lintas and Lowe Lintas operations in New Delhi
The MullenLowe Group has combined the operations of its two companies, Mullen Lintas and Lowe Lintas, in New Delhi to consolidate business in the northern Indian market. The action was taken after the business decided to give operational efficiency top priority.
MullenLowe...
Nano Interactive Launches Intent-Driven Audience Data Solution
Nano Interactive, leader in ID-free, intent driven planning and targeting, has launched a data targeting solution to add to its existing Managed Service and DealID capabilities.
The data is available through Nano’s updated Intent Library, a pre-built segment taxonomy that...