Burson Announces Multiple Key Appointments for its Asia-Pacific Division
Burson, the global communications company designed to create value for clients through reputation, has announced the first round of regional leader appointments in Asia-Pacific.
The appointments of Burson throughout Asia-Pacific include Amelia Tipping as APAC chief growth...
Pitchfork Partners Bags the Communication Mandate for Younion Brand Experiences
Younion Brand Experiences, an experiential marketing company, has given its strategic communication mandate to Pitchfork Partners Strategic Consulting LLP, a Mumbai-based company with a pan-India presence.
Pitchfork Partners was given the assignment because of its broad...
LS Digital Introducing DigiVerse 2.0, a Comprehensive Solution That Transforms Digital Marketing Operations
Mumbai, India — July 03rd, 2024 — LS Digital, a leader in digital business transformation, announced the launch of DigiVerse 2.0, an innovative Operations Management Platform designed to address the critical gaps and latent needs in digital business transformation, while also...
Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising
Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide...
Kantar Launches New AI Assistant and AI Product Roadmap
Kantar has announced the launch of Kantar AI Lab, unifying the company’s AI teams across its entire portfolio. This new Centre of Expertise for the development of AI technologies, products and collaborations embeds AI across every element of Kantar’s portfolio. It is a...
The LEGO Group Hands Global Media Duties to Publicis One
Global toy company The LEGO Group has officially appointed Publicis One as its global media agency. The appointment follows an 18-month pitch, which included incumbent agency Initiative.
Publicis One will commence onboarding from the beginning of July, working with Initiative...
Signpost India Names Rameshwar Agarwal as Chief Financial Officer
Rameshwar Agarwal has been named chief financial officer of Signpost India, with effect from June 28, 2024. With more than 28 years of experience in finance and leadership positions at reputable banks like ICICI and HDFC, Rameshwar Agarwal offers a wealth of expertise in...
Hoppr partners with Kaon Group to deliver pioneering next generation ad solution
Key points of note:
Hoppr announces partnership with KAON, one of the world’s leading manufacturers of set-top boxes (STBs) for the PayTV industry
Integration of Hoppr platform into KAON’s products made as a direct response to customer requests
Designed to...
TBWA’s “Collective AI” Redefines the AI Landscape
TBWA — The Disruption® Company — has launched its AI platform, Collective AI. The platform is built on Omnicom’s end to end Gen AI suite of services and takes advantage of the company’s first-to-market partnership agreements with leading AI providers but is...
DoubleVerify, Scope3 Research Shows The Sustainability Benefits of Smart Digital Advertising
DoubleVerify (DV), a software platform for digital media measurement, data, and analytics, revealed findings from its Global Insights Report. It shows a relationship between high-quality digital advertising environments and reduced carbon emissions.
The findings, based on a...