IPG Further Unifies Data, Engineering, and Tech
Interpublic Group announced that it has further unified its data, engineering, martech and adtech technology resources, as Jarrod Martin, current Global CEO of KINESSO, adds oversight of Acxiom, IPG’s data, identity resolution, and marketing cloud services unit to his remit....
The Salt Inc. Officially Launches to Deliver Tailored Content
The Salt Inc., an independent content and design agency, has officially launched and is ready to deliver strategically tailored content that sparks meaningful conversations between consumers and brands. The Salt Inc. is a forward-thinking company that defies convention by...
Ashish Kulshrestha: Secrets to Digital ShoutOuts’ Success
In this exclusive interview, we speak with Ashish Kulshrestha, CEO and founder of Digital ShoutOuts Media. With over 15 years in the media industry, Ashish excels in brand solutions, client management, and innovation. He shares pivotal moments that shaped his career, the...
Market Research Society of India Elects New Managing Committee
June 28, 2024; Mumbai, India: Market Research Society of India (MRSI), India’s foremost industry-led market research body today announces the formation of the Managing Committee for the tenure of 2024-2027. Nitin Kamat, Chief Growth & Partnerships Officer, TAM Media...
Disney Star Network Debuts Contextual Ads on its Hindi Movie Channels
Disney Star Network has announced the launch of an advanced contextual advertising solution across its Hindi movie channels, Star Gold and Star Utsav Movies. This fully in-house developed product gives advertisers the chance to present viewers with highly targeted and...
NumberEight & Frequency Partner to Deliver Audio Ads Using AI Behavioural Intelligence
NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based on live moments and behavioural cohorts.
Using NumberEight’s AI-powered...
Hoppr, A Unique CTV Platform, Establishes Partnership With MiQ In Singapore
Key points of note:
Hoppr’s CTV platform delivers ultra-premium inventory with a ‘first in market’ guaranteed view of a TV ad.
MiQ is Hoppr’s preferred managed service activation partner in Singapore.
MiQ is on a mission to develop the most comprehensive Advanced TV (ATV)...
Blending Virtual & Physical – The Future of Experiential Marketing in a Hybrid World
At times, I miss my ‘analogue’ days…. the days almost everything was wired (recall telephone, even before handsfree came in! Not to forget floppy disks were in style! There was DD1 and DD2 and I remember our Black & White EC...
Manisha Kapoor on Leading ASCI and Navigating the Digital Advertising Landscape
Manisha Kapoor, CEO of the Advertising Standards Council of India (ASCI), champions transparency and integrity in advertising. With over 25 years of cross-sectoral experience, she shares insights on emerging advertising trends, data privacy, and how ASCI adapts to digital...
Amperity Announces New Media Measurement Tools
Amperity, the first AI-powered Lakehouse customer data platform (CDP), today announced it has expanded its paid media capabilities to help brands close the digital advertising feedback loop with a first-party data advertising graph. Now brands can regularly measure the total...