Omnicom and The Trade Desk Co-Develop New Data Solutions to Optimize CTV Budgets
At the Cannes Lions International Festival of Creativity, Omnicom continued announcing alliances with prominent digital marketing platforms and industry participants. It declared that it has partnered with The Trade Desk in a first-of-its-kind effort to jointly create unique...
Adjust’s Ignite Drives Mobile Marketing Industry Innovation in India
India, 21st June 2024 – Adjust, a leading measurement and analytics company, recently concluded its very first conference for app marketers in India. Part of a global event series, the Adjust Ignite Bengaluru 2024, the event brought together industry experts and thought...
Amit Golia Joins Data-Driven Fintech Platform MarketsMojo as its Group CEO
MarketsMojo, a data-driven fintech platform that provides comprehensive coverage of equity research, is thrilled to announce the appointment of Amit Golia as group CEO. With over 23 years of experience in the capital markets industry, Amit Golia brings expertise and a...
CTV Exploration: Chandrahas Shetty, Demand Facilitation Lead, India, On Growth And Privacy
Chandrahas Shetty, Demand Facilitation Lead, India at Magnite, has 14 years of diverse experience in digital advertising. His keen insights into the evolving landscape of digital advertising in India, coupled with his strategic approach to addressing challenges, make him a...
Oracle Announces its Exit from the Advertising Business
Oracle Corporation announced its exit from the advertising business during its earnings calls last week for the quarter ending March 31, as revenue fell to $300 million in the fiscal year 2024. Given Oracle’s significant workforce reductions in 2022 for teams supporting...
WPP and IBM Collaborate to Revolutionize B2B Marketing with Gen AI
WPP and IBM today announced the launch of a new business-to-business (B2B) solution powered by IBM’s AI and data platform watsonx designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey.
WPP Open for B2B will help marketers...
WPP unveils AI-powered Production Studio to Unlock Content for Marketing Campaigns
WPP has announced the launch of Production Studio, an AI-enabled, end-to-end production application developed using NVIDIA Omniverse, that streamlines and automates the creation of text, images and video, transforming content creation for advertisers and marketers.
Embedded...
Dabur Collaborates with Qoruz to Elevate Influencer Marketing
The Indian influencer marketing platform Qoruz and Dabur, which is well-known for its natural and ayurvedic products, have announced a new collaboration. Through this partnership, Dabur hopes to improve its influencer marketing strategy and guarantee more authentic and...
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions
CANNES a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic Games Paris 2024. In addition, FreeWheel released a new report...
LS Digital Unveils New Organizational Structure to Drive Global Digital Business Transformation
India, 19th June, 2024: LS Digital, a leading independent digital business transformation company, has unveiled a new organizational structure designed to accelerate its global ambitions and forge a disruptive digital ecosystem to propel its clients’ businesses forward....