Hashtag Orange appoints Bhav Sharma as new chief performance officer
Hashtag Orange is an integrated marketing agency capturing the attention of the country with their work. Recently, the agency appointed its first Chief Performance Officer, Bhav Sharma. With his 20+ years of experience, Hashtag Orange has bestowed on him the responsibility of...
The World’s Most Effective Marketers are announced: 2023 Global Effie Index Results
Effie Worldwide has today announced the 2023 Effie Index the 13th annual ranking of the companies behind the world’s most effective marketing initiatives.
FMCG/CPG, fast food and beverage companies dominated this year’s rankings, with 3 out of the Top 5 Most...
Wavemaker India presents Earned Equity Report on IPL 2024
National, June 7, 2024: Wavemaker MESH – the Real Time Data Intelligence solution today released the 9th edition of Earned Equity report. The report analyses how the audience perception of IPL has evolved over the years. It focuses on the digital audience and uses data points...
UM Named Media Agency of Record for Perplexity, Leading AI-Native Answer Engine
UM, a global media agency network of IPG Mediabrands, announced it has been named media Agency of Record for Perplexity, the AI-native answer engine of choice, to launch its first major brand campaign, handle media buying duties and serve as its US media advisor and partner...
Swiggy Instamart and Havas Media India Leverage the Power of Print to Bring Alive Mango Magic This Summer Season
Mumbai, 06 June 2024: Swiggy Instamart, India’s pioneering quick commerce delivery platform, recently captured the essence of summer by capitalizing on the popularity of mangoes through an innovative print campaign. Partnering with its media agency, Havas Media India, Swiggy...
Good Glamm Group onboards Lauren Bloomer as president – International, Good Glamm Group
The Good Glamm Group, South Asia’s DTC beauty and personal care conglomerate, announces the appointment of Lauren Bloomer as president – International, Good Glamm Group. Lauren will also be appointed to the board of directors of Wyn Beauty by Serena Williams as the...
Navigating Digital Waves: Shrenik Gandhi’s Journey with WRM
Shrenik Gandhi, the Co-Founder and CEO of White Rivers Media (WRM), a trailblazing figure in the world of digital marketing. With over 11 years of entrepreneurial experience and a dynamic team of 500+, Shrenik has led WRM to unprecedented success, earning over 250 campaign...
PayPal unveils new leadership to drive creation of advertising platform
Global financial services company PayPal has announced a new roster of new leadership appointment following the company’s goal of creating an advertising platform as well as strengthening the company’s consumer value proposition. The new leadership appointments include Mark...
Dollar General Selects Criteo to Enhance its Retail Media Offering
Criteo, the commerce media company, today announced a new partnership with Dollar General Media Network (DGMN), the retail media arm of retail giant Dollar General. The partnership supports Dollar General’s onsite sponsored ad offerings, with plans to extend access to newer...
Seedtag Acquires Beachfront, Integrating Direct Premium CTV Inventory and Enhanced Capabilities to Contextual Advertising Solution
Seedtag, the global leader in contextual advertising, announced today that the company has acquired Beachfront, the sell-side ad platform built for CTV and streaming. Beachfront’s advanced technology, premium inventory, and expertise in CTV advertising will be...