MullenLowe Group consolidates Mullen Lintas and Lowe Lintas operations in New Delhi
The MullenLowe Group has combined the operations of its two companies, Mullen Lintas and Lowe Lintas, in New Delhi to consolidate business in the northern Indian market. The action was taken after the business decided to give operational efficiency top priority.
MullenLowe...
Nano Interactive Launches Intent-Driven Audience Data Solution
Nano Interactive, leader in ID-free, intent driven planning and targeting, has launched a data targeting solution to add to its existing Managed Service and DealID capabilities.
The data is available through Nano’s updated Intent Library, a pre-built segment taxonomy that...
Qualitative Intelligence Debuts Predictive Analytics for Real-Time Message Testing and Risk Assessment, with NEC’s Semantic Model Technology
Los Angeles – Consumer insights and personalization platform Qualitative Intelligence (QI) today unveiled advanced new social sentiment analysis and brand risk management capabilities, powered by NEC’s Semantic Model Technology. QI’s Voice of Customer AI SaaS solution, VoxQI,...
Taboola’s Three-Year Deal with Mediahuis Ireland to Power Recommendations Across Ireland’s Largest Publisher
Taboola, a global leader in powering recommendations for the open web, today, June 11th, 2024, announced an exclusive three-year partnership with Mediahuis Ireland, Ireland’s largest media group.
Having already successfully partnered with The Belfast Telegraph since 2014, the...
Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers & Advertisers
Connatix, the leading video technology company for premium publishers and advertisers, today (June 11th, 2024) announced the launch of its Data Intelligence Suite. This comprehensive offering brings together fragmented identity and contextual data from across the ecosystem to...
Ex-M&C Saatchi Chief join MSQ to form MSQ Sport + Entertainment
After 20 years of building the acclaimed M&C Saatchi Sport & Entertainment agency, Steve Martin and Jamie Wynne-Morgan have joined MSQ to form MSQ Sport + Entertainment, a new leading agency group focused on sport and entertainment.
With a range of services including...
Frodoh World Onboards Arunava Biswas to Drive Regional Growth; Takes Charge as Head of Sales – West & South
June 12, 2024; Mumbai, India: Fast-growing AdTech firm Frodoh World announces the appointment of Arunava Biswas as the company’s Head of Sales for West and South. In this role, Arunava will be responsible for driving regional revenue growth, leading agency partnerships,...
upGrad and Social Panga Launch On-Field Digital Marketing Immersion Program
11th June, 2024 – Mumbai/Delhi: upGrad, one of Asia’s largest integrated learning, skilling and workforce development majors and Social Panga, the integrated creative and digital marketing agency with offices in Bengaluru, Delhi/NCR, Mumbai and Dubai, have announced a...
HDFC AMC Names Harish Narayanan as Chief Marketing Officer and Chief Digital Officer
Harish Narayanan has been appointed Chief Marketing Officer and Chief Digital Officer of HDFC Asset Management Company (HDFC AMC), a mutual fund investment firm based in Mumbai. He revealed the news in a post on LinkedIn.
Harish Narayanan named chief marketing officer and...
4th Modern Marketing Reckoner by Group M and MMA Global India: 60+ experts on Winning with AI
Delhi NCR, 10th June 2024: GroupM, WPP’s media investment group and MMA Global India launched the 4th edition of the Modern Marketing Reckoner 2024: Winning with AI at the 13th edition of MMA IMPACT Delhi. The report explores how AI is not merely transforming the 4 key...