Starcom, a Publicis media agency, won Ubisoft’s global media planning and buying account after a competitive pitch. WPP’s GroupM was the account incumbent. After Havas Media reversed course and sold the publisher of video games to other stakeholders, Vivendi acquired a majority stake in the company. It was reappointed in late 2015.
At the time, the UK contributed £16 million to the £20 million value of the Ubisoft account. It included Australia and 17 European countries. Presumably, GroupM, under the direction of GroupM France, repitched the account.
Starcom’s initial activity is expected to begin in early 2025. The newest installment in Ubisoft’s well-liked Assassin’s Creed game series, “Assassin’s Creed Codename: Red,” is scheduled for release during the company’s 2025 fiscal year, which ends in March 2025. In terms of creative collaboration, Ubisoft has previously worked with DDB Paris on a film for “Far Cry 5” in 2018 as well as the cinema, TV, and digital promotion of “Far Cry 6” in 2021.
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