Memac Ogilvy, the leading award-winning integrated creative network, has named Mario Morby as Chief Strategy Officer, MENA. With this move, the company hopes to further solidify its standing as a leading force in contemporary marketing and communication, in keeping with its core value of “Borderless Creativity.” It also aims to elevate the bar for strategic and creative product development and direct the agency’s future technological adoption.
People with different experiences, backgrounds, cultures, and ways of thinking come together under Ogilvy’s Borderless Creativity philosophy to find creative solutions to shared problems. Morby has been located in the area for more than five years, where FP7 McCann has employed him in strategy leadership roles. This expands on his illustrious background in planning and strategy from his native UK.
His meticulous, successful, and imaginative approaches have won him numerous honors and recognitions in the industry, including the MENA Effies, Dubai Lynx, EPICA, Loeries, Cannes Lions, AME, WARC Effectiveness, WARC MENA, and WARC Media. With Morby’s appointment, the agency is reaffirming its goal to continue being the top creative partner for social, cultural, and economic growth in the region.
Read More: Publicis Groupe Announces the Launch of B2B Creative Offering, Publicis Pro
Mario Morby said,
“Ogilvy is a groundbreaking agency, where creativity is part of the DNA. However, it also ranked as the Most Effective Agency Network in the world on last year’s Effie Index. My role is to ensure that effectiveness is embedded in the culture of the agency, making our work as impactful as possible, and to ensure our strategies embrace the cultural changes and new technology that is available to us, such as AI. When we say borderless, we mean creative excellence achieved through seamless collaboration. In a region with so much diversity and so many cultural movements taking place, I’m excited to have the power of borderless creativity to hand, helping me connect brands to people.”
Jon Marchant, Group President MENA at Memac Ogilvy, added,
“We are thrilled that Mario has joined us to continue raising the levels of our strategic and creative product and guiding the agency in future technology uptake. He has an award-winning track record in building strategy departments that uncover powerful local insights, true effectiveness, and original creativity. His ability to create impact and foster collaboration at all levels makes him the embodiment of borderless creativity.”
Read More: Asian Granito India (AGL) and Ogilvy Partner for New Brand Campaign
