With all the excitement surrounding the General Elections, News18 Network has launched a creative campaign. To generate buzz about News18’s unmatched election coverage, an interactive experience was set up at GroupM.
GroupM employees perceived the strategically positioned branded screen as merely another OOH media deployment at their workplace, even though it was part of the campaign. You can only imagine how shocked they were when the News18 anchor whose photo was on display came to life and began to speak.
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People who were sitting around or passing by the screen at the GroupM office interacted with News18 anchors Zakka Jacob, Managing Editor, CNN-News18, Rahul Shivshankar, Consulting Editor, Network18, and Rubika Liyaquat, Consulting Editor, News18 India, through the screen. It was clear from News18’s campaign that GroupM staff members enjoyed having open discussions with the anchors.
The campaign seeks to reaffirm News18’s status as THE place to go during the elections. The campaign highlights how News18’s coverage of the general election is greatly enhanced by its most illustrious and experienced team of anchors, broad reach, extensive on-location presence, assortment of TV, digital, and social media assets, and variety of content formats available, all of which contribute to programming that is unparalleled and unequaled.
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