Leo Burnett India Secures Creative And Strategic Mandate For Birla Opus

Aditya Birla Group has partnered with Leo Burnett India, a division of Publicis Group. It has aligned its creative and strategic mandate in preparation for the launch of Birla Opus. It is one of its largest brands under Aditya Birla Group. Leo Burnett is in charge of leading the strategic, creative, and digital initiatives for their luxury and premium portfolio of brands. Additionally, it will create the brand architecture for Birla Opus, the company’s flagship brand. The multi-agency pitch was competitive, and the account was won. The Leo Burnett Mumbai team will handle it.

Leo Burnett India appointed as the creative and strategic agency for Birla Opus

Leo Burnett India, their communication partner, will develop the creative strategy. Furthermore, it will position its luxury and premium category brands, “Birla Opus,” “Birla Opus One,” and “Birla Opus Calista,” as well as for the overall brand under the interior, exterior, and enamel paints segments.

DDB Mudra secured the mandate for 4 other Birla Opus brands

The DDB Mudra Group declared last week that it had been awarded the mandate for four brands within the Birla Opus portfolio. Four brands in the Birla Opus portfolio—Style (a line of economical paints), AllWood (wood finishes), AllDry (waterproofing), and Prime (institutional)—have selected the agency as their creative partner.

With the introduction of “Birla Opus,” Aditya Birla Group makes an unprecedented INR 10,000 crore upfront investment. This is in the rapidly growing INR 70,000 crore Indian decorative paints market.

Here’s what they said

Inderpreet Singh, Head, Marketing, Birla Opus, said,

“Birla Opus is a brand that is designed for today’s dynamic and audacious new India. Keeping this in mind we were looking for a partner who would be able to support our vision and craft a narrative that appeals to today’s audiences. We look forward to working with team Leo Burnett.”

Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia added,

“Birla Opus is undeniably one of the biggest Brand launches that the country will witness this year. But what’s more exciting for us at Leo Burnett is the drive to bring in the next revolution in the Paint category. We’ve found that the visionary, agile and nimble, Aditya Birla Group, is the perfect partner for creating such revolutions. At Burnett we believe in work that ‘Impacts a Billion’ and we know that Birla Opus with its brand vision will do just that.”

Abhimanyu Khedkar, Executive Director, Leo Burnett India stated,

“An opportunity to work on a brand like Birla Opus comes once in a while. We are excited to help shape the brands roadmap and create groundbreaking work at the cusp of culture, creativity, data, and technology.”

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.