Omnicom Centralizes Leadership for Three Creative Powerhouses
To boost its creative offering in India, Omnicom has announced the formation of a new group called Omnicom Advertising Services (OAS). Aditya Kanthy was appointed CEO of the recently established advertising services group by Omnicom Chairman and CEO John Wren. With an...
Roman Olivarez: From Films to Ads, A Creative Journey with MullenLowe TREYNA
Meet Roman Carlo Olivarez, the award-winning Executive Creative Director at MullenLowe TREYNA, Philippines. Formerly rooted in TV and Film production, Roman’s diverse creative journey spans roles as a cinematographer, director, producer, writer, and even a child star....
Vistar Media Launches Dynamic Creative for Real-Time Sports Updates
A leading global provider of programmatic technology for digital out-of-home (DOOH), Vistar Media, recently unveiled its real-time sports updates’ dynamic creative capabilities to assist brands in better driving fan engagement, tune-in intent, and affiliation with...
TikTok’s Double Delight: Creative Assistant and Ad-Free Subscription
TikTok has unveiled two new updates – Creative Assistant and an ad-free subscription tier.
TikTok Creative Assistant
The new Creative Assistant virtual helper, powered by AI, is intended to support entrepreneurs and artists. Utilizing the platform’s vast archive of...
Elevating Cricket Advertising: A New Paradigm by Adscholars’ Creative Studio
As the world eagerly anticipates the 2023 ICC Men’s Cricket World Cup, brands are gearing up for an unparalleled journey. With a colossal audience of over 650 million viewers at their fingertips, brands have a rare and...
Omnicom Media Group Debuts Video Creative Intel For Advertisers
Omnicom Media Group’s data and analytics division, Annalect, has launched Video Creative Intel. It would allow an advertiser to determine whether including a human would enhance a creative asset The Video Creative Intel helps marketers identify which creatives are most...
Bloomberg Media Studios Unveils First Creative Hub In The UAE
Bloomberg Media Group announced the launch of “Bloomberg Media Studios” in the UAE. The media group is expanding its international presence to the Middle East and Africa with the creation of its first creative hub in Dubai. The studio is the brand content division and...
26 Stellar Video (YouTube) Advertising Examples To Take Creative Inspiration From!
Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer quotes,
“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”
Creativity is the base...
Brands Get Creative With Their Advertisements To Encourage Social Distancing
Who says Social Distancing can’t be creative? With creative advertisements, it surely can be!
After Juan Delcan and Valentina Izaguirre’s Safety Match Art went viral, many iconic brands are getting creative with their advertisements to promote the importance of social...
HUL Names Four Young Leaders To Join HUL Management Committee
Anuradha Razdan, executive director of HR at Hindustan Unilever Limited (HUL) and chief human resources officer at Unilever South Asia, emphasized the one core characteristic of Unileverites that set them apart from the competition and drove their expansion. She ascribed it...