The Coca-Cola Company Unveils Coca-Cola Lens, Its Proprietary Consumer Insights Platform
The Coca-Cola Corporation has introduced Coca-Cola Lens, an open-access insights platform that disseminates information and knowledge from hundreds of thousands of retail and foodservice establishments across North America. The platform was created to assist operators and...
Nexxen, Stagwell team up to accelerate seamless audience discovery for marketers
Singapore – Global marketing and communications group Stagwell and global advertising technology company Nexxen has announced that they are teaming up to to offer an immersive suite of data solutions and integrated applications within the Stagwell Marketing Cloud, through...
New FreeWheel Report Reveals 24% Growth in CTV Programmatic Impressions from Independent Agencies, as Advertisers of All Sizes Take on Programmatic Activation
NEW YORK – Today May 16, 2024, FreeWheel, a global technology platform for the television advertising industry, released a report titled “The State of Programmatic Independent Demand,” examining how this dynamic market segment is activating programmatically on premium...
Bollywood Playback Singer Harshdeep Kaur to Judge Advertising Rocks’ at Goafest 2024
18th May, 2024; Mumbai, India: Goafest’s ‘Advertising Rocks,’ provides India’s Advertising and Media fraternity with a platform unlike any other. Offering participants the opportunity to showcase their musical talent, Goafest’s Advertising Rocks is currently in its...
Disney, Fox and WBD’s Sports Streaming Platform – Venu Unveiled!
Disney, Fox, and Warner Bros. Discovery have named their upcoming sports streaming joint venture Venu Sports. Stadiums, arenas, speedways, octagons, courts, rinks, ballparks, and other locations where fans congregate to watch and engage with the action serve as the...
TikTok Releases New Guide for Beauty Brands
TikTok has released a new guide to help beauty brands improve their visibility on the app. It offers advice on how to develop a distinctive brand voice, produce interesting videos, and improve their TikTok strategy. The guide examines how users interact with beauty content on...
Menaka Menon takes charge as President & Managing Partner – Growth & Strategy of DDB Mudra South
India, 17 May 2024: DDB Mudra Group elevates Menaka Menon, current National Strategy Head, to take on the role of leading the south office. She will lead operations and strategic thinking for clients based out of the Bengaluru office. Ranji Cherian who successfully ran and...
L’Oreal Paris Thailand Names McCann Worldgroup Thailand As Digital Full-Service Agency
L’Oreal Thailand has officially appointed McCann Worldgroup Thailand as its digital full-service agency, with complete responsibility for the L’Oreal brand’s creative, integrated marketing services, and social media management in Thailand.
McCann Worldgroup Thailand...
Harnessing Blockchain for Responsible AI & Empowering Users in a New Economic Paradigm
The fusion of Blockchain and Artificial Intelligence (AI) presents an unprecedented opportunity to address the burgeoning challenges of AI governance, data integrity, and trust. This article delves into the intricate dynamics of...
Vistar Media Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List
NEW YORK, May 13, 2024 – Vistar Media, the leading global provider of programmatic technology for out-of-home (OOH) media, today announced that it has been included in AdExchanger’s prestigious 2024 Programmatic Power Players list which recognizes the top agencies and...