Gozoop Secures the Creative Mandate for The LEGO Group In India
Danish construction toy manufacturer Lego has selected Gozoop Group to manage its creative account in India. 2024 marks the company’s 92nd anniversary of its founding. It was established in 1932. According to reports, the company employs over 25,000 people and has about...
Omnicom Secures Creative Mandate for Air India Express
Air India Express has awarded the creative mandate to Omnicom. The contract has been signed, and the account is of a retainer nature. It was a multi-agency pitch in which the company sought to refresh its brand identity and create content that would appeal to younger...
Aunindo Sen Joins As Executive Creative Director At Publicis Groupe ME
Aunindo (Auni) Sen has taken on the role of Executive Creative Director at Publicis Middle East, a division of Publicis Groupe. Alongside Executive Creative Director Tuki Ghiassi, he will share co-leadership of the creative department.
Aunindo Sen appointed as Executive...
Dentsu Creative India Wins Digital Mandate For 4 Sony Channels
Dentsu Creative India has been awarded the digital mandate for Sony SAB, Sony MAX, Sony MAX 2, and Sony Entertainment Television. As such, they will be in charge of these brands’ online presence and marketing campaigns on social media sites like Facebook, Instagram, and...
The Future of Creative Branding in the era of CGI and Artificial Intelligence
The Context
In the digital revolution era, the future of creative branding holds immense potential for success.
Brands today face a substantial demand for creative content. It’s no longer sufficient to promote a service...
Publicis Worldwide India Wins Creative Mandate for Pramerica Life Insurance
Publicis Worldwide India, a division of Publicis Groupe India, has been awarded the integrated creative mandate for Pramerica Life Insurance. The agency has started a moving and motivational two-part digital campaign for the brand called “This is my Climb” as part...
Häagen-Dazs Names BBH As Its Global Lead Creative Agency
Häagen-Dazs, General Mills’ iconic luxury ice cream brand, has named BBH as its global lead creative agency, rekindling one of advertising’s most innovative creative partnerships. With this appointment, the agency-brand relationship that has existed since the...
Navigating the Creative Cosmos with Rey Tiempo: A Deep Dive into Gaming, Marketing, and Beyond
Embark on an enriching voyage through the multifaceted career of Rey Tiempo, the Head of Creatives and Experience at Digitas Philippines. In this comprehensive blog, he unveils the secrets behind the Philippines’ first-ever Cannes Lions in Gaming. Get ready for an...
Saatchi & Saatchi Bags Ibis Global Strategy and Creative Business
Saatchi & Saatchi UK has won the global creative account for Accor’s budget hotel brand Ibis after a pitch involving several undisclosed agencies, capping off a record year of new business in 2023. For the group of hotels, including Ibis, Ibis Budget, and Ibis...
Aalap Desai, Ex-CCO, Dentsu Creative India Launches TGTHR, a full-funnel ad agency
The former chief creative officer of Dentsu Creative West and Dentsu Creative Experience India, Aalap Desai, has established TGTHR (Together). TGTHR is a full-funnel advertising agency. TGTHR, which has its headquarters in Mumbai, has opened offices in Bengaluru and Delhi....