XR Accessibility Report – Shows Only 17% of Global Advertisements Utilize Any Kind of Accessibility Features
NEW YORK & LONDON— XR Extreme Reach, a global technology company that powers the creative economy, today released its 2024 Global Advertising Accessibility Index & Trends. The report reveals new insights into advertising accessibility worldwide, and launches the...
A Glimpse At the Best YouTube Advertisements of 2023
In 2023, more people than ever before watched YouTube. Fans let their favorite musicians be the soundtrack to their life as they followed the hottest trends and creators. When sports fans tuned into NFL Sunday Ticket’s new location, they witnessed innovative new kinds...
Is Apple Secretly Buying Google’s Search Advertisements?
Apple is said to be discreetly purchasing Google search advertisements for high-value apps on the App Store. Because Apple gets a 15% to 30% share of the app and in-app sales, some developers believe is affecting their revenue.
Apple is “secretly” paying Google...
Brands Get Creative With Their Advertisements To Encourage Social Distancing
Who says Social Distancing can’t be creative? With creative advertisements, it surely can be!
After Juan Delcan and Valentina Izaguirre’s Safety Match Art went viral, many iconic brands are getting creative with their advertisements to promote the importance of social...
Netflix May Launch Free Ad-Supported Tier in Asia and Europe
Netflix is preparing to make a significant change to its subscription model, introducing a free, ad-supported plan in select Asian and European markets. This initiative is part of Netflix’s strategy to grow its user base and compete with local free TV providers. It aims...
Disney Star Network Debuts Contextual Ads on its Hindi Movie Channels
Disney Star Network has announced the launch of an advanced contextual advertising solution across its Hindi movie channels, Star Gold and Star Utsav Movies. This fully in-house developed product gives advertisers the chance to present viewers with highly targeted and...
CTV Exploration: Chandrahas Shetty, Demand Facilitation Lead, India, On Growth And Privacy
Chandrahas Shetty, Demand Facilitation Lead, India at Magnite, has 14 years of diverse experience in digital advertising. His keen insights into the evolving landscape of digital advertising in India, coupled with his strategic approach to addressing challenges, make him a...
YouTube is Testing Server-Side Ad Injections to Circumvent Ad Blockers
For a few years now, YouTube has been fighting against ad blockers. On the one hand, the platform has been attempting to encourage users of its free tier to upgrade to a Premium subscription plan in order to avoid advertisements. However, viewers have consistently blocked ads...
Disney+ Hotstar Launches the First Pause Ads Feature on its CTV Feed
Disney+ Hotstar has announced the debut of “Pause Ads,” a cutting-edge advertising feature available only on its Connected TV (CTV) feed. The video streaming platform claims that this establishes it as the pioneer of this novel and avant-garde format in the...
ISA formally requests MIB to postpone SDC implementation citing clarity issues
The Indian Society of Advertisers (ISA) has formally requested that the Ministry of Information and Broadcasting (MIB) postpone the implementation of the self-declaration certificate (SDC) requirement for all advertisements published on digital, radio, broadcast, or print...
