Hari Krishnan, Mullen Lintas’ current CEO, has decided to leave after 18 years of experience in various offices across the MullenLowe Lintas Group.
Hari is recognized for having led Mullen Lintas through a period of rapid expansion and significance beginning in 2020. In addition, there have been numerous new business wins, including those from Future Generali, Akzo Nobel, Saffola Foods, Saffola Honey, Manipal Healthcare, GRT Jewellery, ITC Fabelle, Yousta, Medimix, Hindware, and Fastrack, among others. Mullen Lintas has also won more than thirty project assignments during this time, spanning several product categories. Major brand consolidation occurred during this time, including Havells, Tata Tea, Bajaj Consumer Care, Akzo Nobel, and others. A number of notable traditional and digital campaigns were also launched during this time.
Together with the then-creative head Rajesh Ramaswamy (who is currently co-founder of Scriptroom), Hari led one of the best creative agency operations in the nation in terms of revenue and reputation before Mullen Lintas. Hari was President of Lowe Lintas South. They had a fantastic run together, producing some of the most iconic work for companies like Tanishq, Swiggy, Britannia, Phonepe, Flipkart, Fastrack, and so on.
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Throughout his eighteen years with MLLG, Hari held important positions in both the Delhi and Mumbai offices in addition to serving as MullenLowe Sri Lanka’s CEO and spearheading the agency’s acquisition and transformation. His upcoming endeavor is said to be an entrepreneurial one, though this has not been confirmed.
Hari Krishnan stated,
“From Lintas India to Ammirati Puris Lintas to Lowe to Lowe Lintas to MullenLowe to Mullen Lintas, through Bangalore, Delhi, Mumbai and Sri Lanka, it’s been an enriching ride filled with great learning, everlasting friendships, unforgettable memories. Been fortunate enough to work with some of the brightest, sharpest, minds in the industry, to have helped build a plethora of brands and an amazing spectrum of creative work that was insightful, entertaining and effective. Thank you Lintas for a smorgasbord of memories and experiences over 18 yrs. I’ll forever remain a fanboy and be cheering you on from the sidelines.”
He further added,
“When a brand becomes a part of your identity, it’s impossible to leave it behind. Especially if the brand is called Lintas. Thank you Lintas for a smorgasbord of memories and experiences over 18 yrs. I’ll forever remain a fanboy and be cheering you on from the sidelines.
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