Rossari Biotech Strengthens Leadership with Sunil Nair as CHRO
India, 8th May: Rossari Biotech Limited, a leading manufacturer of specialty chemicals, enzymes, and other products for various industries including home, personal care and performance chemicals, textiles specialty chemicals, animal health & nutrition products, is pleased to announce the appointment of Mr. Sunil Nair as the Chief Human Resources Officer (CHRO) for Rossari Biotech and its esteemed Group Companies.
Based in the dynamic hub of Mumbai, Mr. Nair steps into this pivotal role with a dedication not only to lead the Human Resources function but also to oversee corporate communications. With a strategic focus, he will be instrumental in aligning with organizational goals across Rossari and its Group’s diverse operational units and locations.
With a legacy spanning over two and a half decades, Rossari Biotech has emerged as a frontrunner in the specialty chemical sector in India. Its relentless pursuit of talent development aims to nurture an environment characterized by excellence, innovation, and collaboration.
Welcoming Mr. Nair to the team, Mr. Sunil Chari MD of Rossari Biotech said, “We are pleased to announce the appointment of Mr. Sunil Nair as our team’s Chief Human Resource Officer. With his wealth of experience and expertise in HR management, we are confident that he will be instrumental in shaping our people strategy and supporting our continued growth. We look forward to his leadership in enhancing our talent management initiatives and driving organizational development at Rossari.”
With a remarkable career spanning over 26 years, Mr. Nair brings a wealth of experience to his new role at Rossari Biotech. Having served as the Head of HR at Ashok Leyland Limited for eight years, he adeptly aligned HR strategies with the overarching objectives of the company. Mr. Nair’s professional journey includes diverse sectors, including automotive and garment manufacturing, immigration consultancy, and recruitment consultancy. His career trajectory has seen him undertake pivotal roles in both Dubai, UAE, and Chennai, showcasing his adaptability and expertise in navigating varied professional environments.
Mr. Nair’s proficiency in strategic HR management is exemplified by his achievements in talent acquisition, organizational design, performance management, compensation and benefits, career and succession planning, and employee engagement. His adeptness in crafting and executing HR processes and policies, combined with his capability to lead sizable teams, will play a central role in propelling Rossari Biotech’s growth trajectory.
Expressing his enthusiasm for his new role, Mr. Nair remarked, “As I assume the role of CHRO at Rossari Biotech, I am deeply honoured to be part of such a prestigious organization. I look forward to leveraging my experience and enthusiasm to contribute to the company’s continued success. Together with the exceptional team here, I am eager to push boundaries, make a meaningful impact, and achieve remarkable accomplishments.”
Mr Nair is an alumnus of IIM Kolkata where he completed his Executive Program in Human Resources Management. He holds a degree in Bachelor of Science (Computer Science). He further expanded his skill set with a Professional Diploma in Software Technology & Systems Management and a Post Graduate Diploma in International Trade. He is a certified CII HR Excellence Assessor and is also certified in Thomas Psychometric Assessment and Harrison Psychometric Assessment.
As Rossari Biotech fosters a culture of innovation, collaboration, and continuous learning, prioritizing empowerment, creativity, and initiative among its employees, Nair’s appointment is a strategic cornerstone in developing open communication, mutual respect, and collaborative initiatives.
About Rossari:
Since the inception in 2003, Rossari Biotech has focused on providing customized solutions to our customers in a cost and time efficient manner. Rossari Biotech Limited has a storied history of pioneering innovation and sustainable practices in the specialty chemicals industry. From humble beginnings to becoming a global leader, established with a vision to make a positive impact, Rossari Biotech Limited has become a trusted name in the industry. Rossari Biotech Limited boasts state-of-the-art manufacturing capabilities that enable them to produce a wide range of high-quality specialty chemicals. Their manufacturing facilities are equipped with cutting-edge technology and adhere to stringent quality standards to ensure the consistency and reliability of our products.
Please visit the website for more details: https://www.rossari.com/
LS Digital Joins Hands with London & Partners to Make Deeper Inroads into the UK Market
India, 07 May 2024: LS Digital, a leading independent digital marketing transformation company, has announced that it has entered into collaboration with London & Partners, a leading business growth and destination agency in the UK, to amplify its foray in the region. This partnership will help LS Digital strengthen and consolidate its presence in the UK through events and promotions.
Commenting on the partnership, Pawan Wankhede, Business Head (UK Operations), LS Digital said, “This collaboration is a testament of our commitment in the UK market where we are certain that LS Digital’s DMT solutions can provide tremendous value to businesses here. I look forward to this association with London & Partners and am confident of achieving much success with them.”
London & Partners specialises in supporting high-growth businesses to accelerate investment and growth in London and internationally. This includes providing guidance on everything from setting up an office space or a bank account to facilitating introductions within the wider business ecosystem and accessing key industry events.
Janet Coyle CBE, Managing Director of Grow at London & Partners said, “We’re delighted to welcome LS Digital to London and support them with their growth ambitions in our thriving business ecosystem. This undoubtedly marks an incredible milestone and next step for LS Digital and is a testament to how London continues to be a go-to destination for Indian tech startups aiming to go global.”
This partnership is a step towards LS Digital’s strategic plans to become a global leader in the delivery of DMT solutions. The company will focus in the European and the UK market by expanding its Centre of Excellence, a specialized unit of skilled and experienced digital marketing professionals using standard processes and latest technology to deliver excellence in digital marketing to clients. CoE from LS Digital is an efficient, cost-effective mechanism of acquiring / hiring / utilization of specialised resources.
About LS Digital
LS Digital is a Leading Independent Digital Marketing Transformation (DMT) company from India. The company comprises of four entities, LS Digital, Media and Measurement and Transformation Consulting company, Langoor, CX & Web 3.0 company, F1 Studioz, a UI/UX company, and Social Panga, a digitalfirst creative company, that have come together to form a global DMT brand. LS Digital is building India’s first DMT network for the World. Using
#ChallengeTheNow as guiding mantra for the marketers, LS Digital is empowering the brands to construct a digital future. With 1200+ professionals with different skillsets and over a decade of experience, LS Digital is committed to provide integrated digital marketing transformation solutions to brands and partner with them in their digital journey to grow their businesses. LS Digital offers the most comprehensive suite of digital marketing services through its six-pillar DMT framework; Data & Insights, CX, Innovations & Technology, Media, UI/UX, Creative & Communication.
For more details, visit: https://www.lsdigital.com/
About London and Partners
London & Partners is the business and destination agency for London. Our mission is to create economic growth that is resilient, sustainable, and inclusive. We are a not-for-profit company and operate as a social enterprise, half funded by the Greater London Authority (GLA) and half from other sources including our portfolio of commercial ventures.
For more information, visit: www.londonandpartners.com
Prime Video’s Innovative Twist: Embracing the Humble ‘Lauki’ to Reveal the Launch Date of Original Series Panchayat’s Much-awaited Season 3
The oft underrated summer vegetable – Lauki – positioned as a character favourite in the previous 2 seasons and central character in the service’s innovative pre-announcement strategy for Panchayat Season 3 mirrors Prime Video’s content philosophy of bringing authenticity, originality and innovation through storytelling; turning ‘Panchayat ki lauki’ into the talk of the town, across the country
The intense excitement of the week-long hybrid innovative and engaging marketing blitz saw the magic of lauki drawing massive digital footprint on the specially developed webpage www.panchayat3date.com, with over one million people engaged
The on-ground activities comprising date unveiling billboard hoardings across Mumbai and Delhi; as well as numerous vegetable mandis (markets) across the country flooded with release date-stamped laukis and series’ cast visiting the locations created incredible buzz on social media about the upcoming season
Embracing this essence, the campaign line, ‘Tension Khatam, Panchayat Shuru’, positions the series as the remedy to life’s worries, leaving the viewer with a grin. Season 3 promises to be a beacon of everyday problem-solving
Mandi Video – https://www.instagram.com/p/
Panchayat Lijiye – https://www.instagram.com/p/
MUMBAI—May 7, 2024— Prime Video, India’s most loved entertainment destination, recently unveiled a one-of-its-kind marketing campaign as a precursor to the date announcement of its upcoming Original series Panchayat Season 3. What sets this campaign apart from other title announcement initiatives is the inventive use of one of the most underrated yet a constant summer vegetable in many Indian households – Lauki. By positioning this simple yet highly versatile vegetable, that has been an integral part of the series’ narrative from the beginning, at the core of the campaign, Prime Video reinforces its commitment to deliver authenticity, originality, and innovation in its programming and marketing. This approach has made Panchayat ki lauki a buzzworthy topic nationwide.
The week-long hybrid marketing campaign, encompassing both digital as well as offline, began on April 29. Prime Video kicked off the campaign by launching an intriguing website – www.panchayat3date.com that featured the date announcement creative covered with laukis. The visitors were urged to pluck (click) the iconic Phulera ki laukis to unveil the official launch date. Simultaneously, the laukis adorned billboards across Mumbai and Delhi, concealing the date, creating curiosity amongst the on-lookers.
As the laukis were being removed online, the progress was also being reflected on the hoardings across Delhi and Mumbai, further amping up the curiosity and fueling excitement amongst the public. The success of the campaign could be seen in the fact that over one million people were engaged, with 14,02,077 laukis being clicked off from the image on the webpage. Getting caught up in the lauki ki peeche ka raaz fervor, the cast of Panchayat, along with several social media influencers urged Panchayat fans as well as their followers to participate in this unique initiative by posting snippets about the campaign on their social media handles. The on-ground initiative also extended to prominent vegetable markets in major and smaller cities nationwide, such as Mumbai, Ahmedabad, Jaipur, Lucknow, Chandigarh, Indore, and New Delhi, to name a few. These markets were inundated with laukis bearing the release date, accompanied by visits from the series’ cast, amplifying awareness of the show among the general public.
Prime Video also gifted the launch date stamped laukis, or as many will consider, the lucky mascot of Original series Panchayat, to several social media influencers.
Panchayat, with its light-hearted, realistic narrative and characters has become an antidote for many to tackle the mundane, stressful lives one leads. Over the last 4 years, the series has proved to be a perfect “comfort watch’, across demographics and age groups. Based on this interesting customer insight, the streaming service conceptualized the campaign line, ‘Tension Khatam. Panchayat Shuru’, with hoardings spreading the message of ‘Panchayat Lijiye’, as a magic pill to drive away all your worries and leaving you with a smile and a lighter mood. Each season of Panchayat has become a proxy to actionable solutions to everyday problems. Through targeted advertisements, engaging social media content, and interactive experiences, Prime Video saw an unprecedented level of engagement amongst existing as well as potential customers. The success of this campaign underscores Prime Video’s unwavering commitment to delivering exceptional content and unparalleled experiences to viewers worldwide.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
Acxiom and ActionIQ Unite to Deliver Composable Customer Data Platform Infused with Customer Intelligence
CONWAY, Ark., May 2, 2024 — Acxiom®, the global leader in customer intelligence, is excited to announce its strategic partnership with ActionIQ, a recognized Visionary in Gartner’s inaugural 2024 Magic Quadrant for Customer Data Platforms (CDP). This collaboration harnesses the collective power of both companies, transforming how brands and marketers aggregate, analyze, and activate customer data for smarter data-driven marketing and seamless, personalized customer experiences.
Pioneering Modern, Modular Customer Data Management with ActionIQ
ActionIQ redefined CDP technology with its cloud-native, composable architecture, empowering businesses to leverage existing data infrastructures and tailor technology components based on specific needs without the hefty costs and complex implementations typical of traditional platforms. This infrastructure expedites deployment and accelerates the path to value, democratizing access to sophisticated data management solutions for businesses. ActionIQ’s CDP supports seamless integrations and enables brands to scale their customer data strategies as business objectives evolve and market conditions change. Unique to this offering, the platform includes a ‘try-before-you-buy’ option, inviting businesses to test its features using their production data.
Acxiom Partners with ActionIQ to Deliver Data-Driven Customer Intelligence
ActionIQ partnered with Acxiom for its industry-leading expertise to bring these key capabilities to its platform:
- Rich Customer Insights: ActionIQ’s CDP integrates with Acxiom’s #1 ranked consumer data to enhance customer profiles with granular demographic, household, behavioral, and preference data, enabling precise audience segmentation and ultra-personalized marketing strategies.
- Cohesive Identity Resolution: Acxiom Real ID™ technology integrates effortlessly into ActionIQ’s CDP, offering a holistic customer view across channels and touchpoints, enhancing the platform’s capacity to manage complex identities at scale, maximizing marketing precision.
- Optimized Platform Performance: Acxiom’s experts work with joint clients to customize and streamline the ActionIQ platform, ensuring it aligns with and drives marketing strategies forward.
- Advanced Predictive Insights: With Acxiom’s cutting-edge AI-driven analytics, ActionIQ’s platform is primed with predictive insights that sharpen engagement and scales campaign efficiencies.
- Unmatched Data Security and Compliance: In response to tightening global data privacy regulations, Acxiom’s Privacy-by-Design framework, paired with ActionIQ’s robust security measures and composable architecture ensures the platform remains secure and compliant.
Read more: Aparna Purohit Steps Down from Head of India and SEA, Amazon Prime Video
A Transformative Collaboration for Data-Driven Marketing
“Our collaboration with ActionIQ marks a significant milestone in customer data platform innovation,” said David Skinner, Head of Strategic Alliances at Acxiom. “It enables us to expand on our mission to provide our clients with comprehensive, scalable solutions to deeply understand and connect with their customers and prospects in the digital age.”
“Acxiom’s rich legacy and actionable customer intelligence perfectly complements our adaptable, agile platform, setting a new benchmark for CDP technology,” said Michael Trapani, Head of Product Marketing at ActionIQ. “Our enhanced, combined platform offers a foundational solution for effective data-driven strategies, driving tailored offerings, more effective engagements, and lasting loyalty.”
About Acxiom
Acxiom® is the global leader in customer intelligence and stands at the forefront of AI- enabled, data-driven marketing. As part of the Interpublic Group of Companies, Inc. (IPG), we specialize in high-performance solutions that boost customer acquisition and retention while fueling growth for the world’s biggest brands and agencies. We transform omnichannel marketing strategies and execution using our AI-powered data and identity foundation, cloud-based data management, and martech and analytics services. For over 55 years, our teams across the US, UK, Germany, China, Poland, and Mexico have helped businesses optimize their marketing and advertising investments while prioritizing customer privacy. Find us on LinkedIn and discover more at Acxiom.com, where marketing is made better.
About ActionIQ
ActionIQ, the leading Composable Customer Data Platform is designed for enterprise brands who want to grow faster and deliver meaningful experiences for their customers.
Built for data in constant motion, ActionIQ’s unique composable architecture gives marketers easy and secure ways to activate data anywhere in the customer experience while keeping data securely where it lives. Unify data from any source, build smart audiences, resolve customer identities, and design personalized interactions that unlock revenue across the entire customer lifecycle – all while helping technical teams extend existing technology investments to manage data governance, costs, and performance. Enterprise brands such as Albertsons, Atlassian, Bloomberg, DoorDash, HP, and many more use ActionIQ to drive growth through extraordinary customer experiences. Learn more at actioniq.com.
Read more: Warner Bros. Discovery Launches Olli, its Data-Platform for Advertising Solutions
Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil and P G Aditya appointed as Jury Chairs for Abby Awards 2024 powered by One Show
06th May, 2024; Mumbai, India: Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, Chandni Shah, COO of FCB Kinnect, Senthil, CCO, VML and P G Aditya, CCO and Co-founder of Talented, join as Jury Chair for Technology category, Red Abby category, Mobile category, Integrated category and Digital category respectively, at The Abby Awards 2024 powered by One Show.
Niraj is an accomplished professional with extensive experience in Generative AI, Metaverse Marketing, Mobile Marketing, Voice Marketing, XR marketing, consumer platforms, brand communications, and marketing analytics.
Niraj has been instrumental in developing cutting-edge creative technology solutions for agencies and clients in India.
Niraj is a go-to expert for all things related to voice, technology, mobile, and digital platforms. His work has won several awards, including FOMG, WARC, Cannes, and I-com Data Creativity Awards. In addition, he has been personally recognised for his achievements, including winning the prestigious inaugural WPP Ignite awards, Niraj has been listed in Campaign Asia’s Top 40 Rising Talent and has been featured as a top digital marketing leader in 2022 by CMO Asia.
Niraj was recently awarded for his contribution to Metaverse & AI industry at IAA Tech Plus 2023.
Niraj is a true industry maverick shaping the future of digital marketing. Additionally, he’s also a die-hard fitness fanatic, hula hooper and an affectionate father.
Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, India has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Red Abby category
Chandani has been a National Gold Medalist in Figure and Artistic Skating. She then smoothly transitioned from gliding on wheels to gliding through ideas, campaigns and briefs.
With a career spanning over 14 years, she has honed her skills at agencies like Lowe Lintas, Leo Burnett and now L&K Saatchi &. Saatchi.
Chandani was awarded 40 under 40, 2023 by Social Samosa.
Chandani has created campaigns for giants like Vicks, Head & Shoulders, Nivea, Tide, Ariel, Amazon Audible, Knorr, Closeup, Kwality Wall’s, Axis Bank, Hotstar, and more.
For every brand, her forever mantra has been to conceive campaigns that weave powerful ideas through cultural insights.
Chandni Shah, COO of FCB Kinnect has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Mobile category.
Chandni heads a team of over 400 talented #Kinnectors across multiple cities. Her charisma is unmatched and she’s a torchbearer for the next generation. Her all guns blazing attitude has forged strong client relationships, attracting an enviable roster of blue-chip companies.
Under her leadership, FCB Kinnect has won some note-worthy global industry accolades, such as Cannes Lions, One Show, Spikes Asia, Grand Clio and many more.
She was one of IMPACT’s 50 Most Influential women. She was also the recipient of the SHE 2022 award by Agency Reporter.Chandni has also been listed in Campaign South Asia’s prestigious 40 Under 40 Award and the Young Business Leader Award for the South Asia region.
While having contributed on almost all their large clients, she works closely with HDFC Bank, Amazon, Tata Motors, TVS, Aditya Birla Capital Group etc.
A young woman leader herself, Chandni grooms her #Kinnectors to break the ceiling and #GetGreatShitDone.
Senthil CCO, VML India has been appointed Jury Chair in the Abby Awards 2024 powered by One Show in the Integrated category.
Senthil is the spearhead of the creative team at VML, the world’s largest creative company that’s powering the business of ideas and inspiring growth for several international brands and national market leaders, working with multilingual creative and digital teams across the country.
Senthil believes in leading by example and leading from the front with insightful ideas that have built legendary local brands like Wipro, The Times Of India, Tata Steel, Tata Gluco Plus, Himalayan, Apollo Tyres, Hero Motors, Aditya Birla Fashion, Murugappa Group, Nestle Munch, Star Sports and leading global brands like Nike, Levi’s, Puma, Pepsi, Mountain Dew, Gatorade, KitKat, Johnnie Walker, Google, Facebook, Rotary International, Shell, Unilever Radiant and Unicef.
THE ECONOMIC TIMES gave Senthil the coveted title of ‘Lion Hunter’ for winning India’s first Gold Lions in Film & Film Craft at the Cannes Lions International Festival. He has also won India’s first One Show Gold Pencils in Film, Film Craft and Film Innovation and several D&AD, Spikes, Clio Awards and New York Festival Gold Medals.
With over 300 International Awards, Senthil is the most awarded writer, creative director and film director in Indian advertising, while leading the company to several ‘Agency Of The Year’ and ‘Campaign of the Year’ titles. Senthil has been voted ‘Copywriter of the Year’ and ‘Film Director of the Year’ several times at the National and Asia Pacific regional creative festivals.
P G Aditya, CCO and co-founder of Talented has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Digital category.
PG Aditiya is the creator of India’s most awarded campaign ever: The Unfiltered History Tour, an undercover tour of the British Museum’s disputed artefacts – for VICE.
Talented is an employee-owned creative agency founded by PG Aditya prior to which he was the CCO of Dentsu Webchutney until February 2022. His work is responsible for India’s only “Agency of the Year” title so far at Cannes Lions.
For more details on The Abby Awards, visit https://abbyawards.com/
Back by Popular Demand, Advertising Rocks is Set to Electrify Goafest 2024
May 02, 2024; Mumbai, India: Following the success of its inaugural edition, Goafest 2024 is set to bring back ‘Advertising Rocks’, an initiative that offers a unique platform for India’s Advertising, Media, and Marketing community to showcase their musical talents. Embracing the spirit of collaboration and innovation, the Organizing Committee invites solo performers to submit their entries. Selected participants will have the exclusive opportunity to captivate audiences at Goafest 2024, solidifying their presence at South Asia’s premier and largest creative festival.
With two solo categories – Indian and International – Advertising Rocks 2024 promises a global showcase of musical talent. 4 shortlists from each category will have the esteemed opportunity to perform for a distinguished jury and delegates at Goafest in Mumbai. The ultimate
champions will be determined through a combination of jury evaluation and live voting by Goafest attendees, ensuring a fair and thrilling competition.
Winners in each category will be awarded a cash prize of Rs. 50,000, while the first runners-up will receive Rs. 25,000.
On ‘Advertising Rocks’, Mohit Joshi, CEO, Havas Media Network India and Goafest 2024’s Co- chair said, “Advertising Rocks is back with another exciting edition at Goafest 2024 to celebrate the musical talents of our fraternity. As a fellow music enthusiast, I can’t wait to witness the exceptional performances this year. Looking forward to this unforgettable showcase of talent.”
Subhash Kamath, Former CEO of BBH and curator of ‘Advertising Rocks’ further added, “Advertising Rocks was a big hit at Goafest last year and we’re hoping we’ll have a lot more participation in 2024. There’s so much musical talent in our industry. They deserve a platform to perform and Goafest is the perfect place for it.”
The deadline for submitting entries for Advertising Rocks is May 15, 2024. Entries by solo performers only belonging to the Advertising, Media, and Marketing fraternity will be considered.
Submit your entries for Advertising Rocks here.
Presented by The Advertising Agencies Association of India and The Advertising Club, Goafest 2024 is scheduled to take place on 29th, 30th and 31st May, 2024 at The Westin Mumbai Powai Lake, Mumbai.
About The Advertising Club:
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.
About The Advertising Agencies Association of India (AAAI):
The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.
Read More: Goafest’24 To Be Hosted from 29-31 May at Westin Powai, Mumbai
Publicis Group ME&T Launches The Growth Club To Unlock Collective Industry Growth
Publicis Groupe Middle East & Turkey (ME&T) demonstrates its leadership by launching The Growth Club, a first-of-its-kind initiative for the agency holding network that aims to empower talent, drive innovation, and unlock collective growth for the industry.
Publicis ME&T’s “The Growth Club”
The Growth Club is fundamentally a vibrant, constantly changing community of over fifty (plus, and soon to be counted among the thousands) Publicis Groupe talents from Lebanon to Saudi Arabia, Turkey to Egypt, and Kuwait to the United Arab Emirates. The Growth Club members act as a connecting thread, accelerating growth across 3,600 talents throughout the region, with representation from each of the Groupe’s agencies: Leo Burnett, Publicis Middle East, Saatchi & Saatchi, Digitas, MSL, Spark Foundry, Starcom, Zenith, Prodigious, Epsilon, and Publicis Sapient. The end result is a comprehensive ecosystem where best practices and innovations are scaled and deeper connections are made, bringing together all of Groupe’s capabilities in creative, media, tech, data, strategy, digital transformation, martech, and PR.
Read More: Insights from Publicis Amir Zeitouni: Navigating UAE’s Communication Landscape
The Growth Club debuted with a two-day event that included community-building activities, thought-provoking workshops, and innovation-focused discussions. Throughout, there were team challenges to promote creativity and teamwork, and notable speakers like Justin Harper, Editor of Campaign Middle East, and Ibrahim Al Mannaee, the former CEO of NEXT50, were invited to share their perspectives.
After the launch, The Growth Club will continue year-round with a carefully crafted program that includes key “deep dive” sessions held all year long on subjects like Scoping & Commercials, Prospective & Proactive Growth, New Capabilities, and Power of One Leadership, in addition to monthly catch-ups where best practices and the latest news are shared. All sessions will be led by a combination of C-level executive sponsors and leadership to maintain the collaborative spirit.
The Growth Club is a customized leadership community designed to accelerate growth from within, for clients and the industry at large, in response to the constantly changing marketing and communications landscape.
Read More: Arthur Sadoun To Take On The Role Of Chairman And CEO of Publicis Groupe Board
Here’s what they said
Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey said,
“Building on our ‘Power of One’ mindset, The Growth Club enables us to deliver more holistic growth by developing the right kind of leadership that not only understands the breadth and depth of our capabilities but who are also connected with the same vision, behaviours and attitudes. With our commitment to nurturing talent, The Growth Club brings together these incredible minds to bridge knowledge and think collectively as to what growth could look like, and the innovations and leaps we can take to unlock a more transformative path forward.”
Jennifer Fischer, Chief Innovation & Growth Officer, Publicis Groupe Middle East added,
“The Growth Club is about shaping a space for collaboration across all our agencies and operations across the Middle East & Turkey, a space to connect regardless of your expertise where a data expert or a management consultancy expert can craft an idea with a media planner or a creative director. It’s a connecting tissue that fosters cohesive collaborative leadership. It helps to shape today’s and tomorrow’s leaders as true integrators, and offers a platform for them to contribute ideas back to the business in a meaningful way.”
Read More: Publicis Groupe’s Ekin Caglar Joins T&Pm as Global CTO
GumGum Announces Playground xyz’s Media Portfolio Integration
GumGum, a global digital advertising platform, has announced the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business, resulting in a powerful suite of AI-powered advanced contextual ad solutions that will help advertisers tap into audience mindsets and achieve standout attention rates.
GumGum integrates Playground xyz’s media portfolio in its APAC business
Playground xyz is an attention-based advertising platform with a variety of innovative ad formats that GumGum acquired in 2021. GumGum’s array of advertising solutions now fully integrates Playground xyz’s media arm for the APAC market, along with Hang Time, Super Skin, and Hoverboard.
GumGum will be adopted by Playground xyz’s APAC media business in order to promote global alignment and unification. The Attention Intelligence Platform (AIP) from Playground xyz will persist as a stand-alone data solution, providing worldwide attention measurement for GumGum’s media division as well as the industry at large, encompassing Display, YouTube, Facebook, Instagram, TikTok, OLV, and other platforms.
Read More: Kantar named a TikTok measurement partner for Brand Lift studies
Playground xyz’s AIP
Using eye-tracking technology, AIP’s exclusive metric, Attention Time, measures how long a person spends staring at an advertisement in a single second. According to a 2019 Kantar study, Attention Time outperforms standard view-ability metrics by 7.5 times when it comes to boosting brand awareness and 5.9 times when it comes to boosting recall.
This integration of GumGum’s media businesses in the Asia-Pacific region completes the Mindset Platform rollout, which was first introduced in late 2023 in North America and Europe. In late 2023, the Mindset Platform made its debut in North America and Europe. Verity, GumGum’s sophisticated contextual intelligence platform, and AIP, the media products of GumGum, are combined to form the Mindset Platform. Creative, context, and attention work together to close the gap between consumers and brands. This enables advertisers to target audiences with the ideal mindset so that their ads get more attention, produce better results, and increase return on investment.
Here’s what they said
GumGum Head of Media, APAC, Sorrel Osborne, said:
“In an increasingly crowded and distracted digital ecosystem, the ability to tap into consumer mindset and capture and measure attention has become mission critical for brands. The rollout of The Mindset Platform in APAC offers our clients the essence and core DNA of Playground xyz with the increased scale of GumGum. Our combined media and data offering gives brands the tools they need to stand out and achieve better outcomes, with real-time attention insights, a combination of high impact ad products, and cutting-edge contextual intelligence.”
Read More: PubMatic Announces Partnership with GroupM For Cohort-Based Modeling Capabilities
Kantar named a TikTok measurement partner for Brand Lift studies
New York, NY, April 17, 2024: Kantar, the world’s leading marketing data and analytics company, has been named one of TikTok’s measurement partners for Brand Lift studies.
TikTok’s Marketing Partners Program endorses experts in attribution and incrementality measurement, with the aim of helping brands better understand the impact of advertising on the platform. Kantar is endorsed by TikTok as providing the highest standards of measurement excellence and serving as an independent source of truth of TikTok’s ability to drive marketing outcomes.
Kantar is named as a specialist partner for Brand Lift measurement, which enables TikTok advertisers to quantify ad impact on brand lift metrics such as Ad Recall, Awareness, Attitude, and Favorability.
The qualification process comprised more than 700 TikTok Brand Lift studies conducted in partnership with brands including Pepsi. In addition to delivering proof of concept, this further cemented Kantar’s expertise and knowledge base in the TikTok environment.
Commenting, Nicole Jones, Chief Media Commercial Lead, North America, said: “This is a great endorsement of our expertise in how to make digital ads that work, and the relationship we’ve been building with the TikTok team. Our Media Reactions research shows that, for advertisers, there is a huge opportunity in harnessing the creative and joyful power of TikTok to deliver business results. Understanding the impact their ads are having is the first step in doing that in a strategic and measured way.”
Jorge Ruiz, Global Head of Marketing Science at TikTok, added: “Partnering with measurement experts like Kantar helps our clients make better decisions. Whether it be research, measurement, or producing innovative industry work, Kantar provides our clients with strategic insights that they can leverage to drive strong campaigns on TikTok which lead to meaningful growth for their businesses.”
Get in touch: https://www.kantar.com/north-america/contact/na-contact-us
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MMA Impact Mumbai: Forging the Future of Marketing with AI – Inspire, Innovate, Integrate
Mumbai, April 18, 2024 – MMA Global India proudly presents the IMPACT Mumbai Edition 2024: Marketing in the Age of AI – Inspire, Innovate, Integrate – a theme that transcends the conventional, urging us to reimagine the fabric of marketing strategies through the lens of AI.
Scheduled for April 24, 2024, at the heart of this year’s MMA IMPACT is a drive to move beyond the buzzwords, offering actionable insights, use cases, and forward-thinking solutions that help overcome roadblocks to harness AI’s capabilities in marketing – from personalisation and customer experience to analytics, automation and more. The one-day event will convene industry leaders, innovators, and decision-makers in a series of discussions and presentations that promise to reshape the future of marketing.
The 2024 edition boasts a robust lineup of partnerships with leading entities such as Amazon Ads, InMobi Glance, Nielsen, CNBC TV-18, Spotify, Lovechild by Masaba, EY, Dabur, BrandMusiq, and more, alongside leading advertising and media partners. These collaborations underscore MMA’s commitment to delivering industry-leading content and fostering an environment of thought leadership.
A highlight of the day is the power-packed fireside chat on AI marketing maturity featuring Prasanth Kumar, MMA India Co-Chair and CEO of South Asia GroupM, alongside Tushar Vyas, Chief Strategy Officer at WPP India & President of GroupM South Asia, moderated by Shibani Gharat of CNBC-TV18. Attendees can expect a dynamic agenda to follow, with sessions that cut across crucial aspects of AI in marketing – from crafting smarter experiences with AI, music, emotions & AI, real-world AI use cases in marketing; and why marketers have a seat at the table in the growth of AI – it’ll be a learning experience for the marketing fraternity waiting to unlock AI’s value.
Moneka Khurana, Country Head & Board Member of MMA Global India, shares,
“We help marketers lead the imperative for marketing change in ways that enable future breakthroughs while optimising current activities. IMPACT 2024 goes beyond just Marketing in AI as it is committed to driving narratives that encompass the life stages of a marketer’s AI journey through ‘Inspire, Integrate and Innovate,’ whilst navigating the complexities of AI adoption and use cases across diverse industries. It’s a unique community learning platform that brings together the best in class from across the ecosystem to jointly traverse the path of AI in marketing and seek inspiration from one another.”
Seats are fast-filling so register soon for a unique and dynamic learning experience – https://go.mmaglobal.com/e/
MMA Global India is part of the APAC region of MMA Global. Comprised of over 800 member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing while relentlessly delivering growth today. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo, encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with the unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success and propels business growth. Now actively marshalling AI responsibly in marketing, we are fixated on maximizing enterprise value creation, ensuring that MMA’s members remain at the forefront of this decade’s most important technological revolution.