Publicis Group ME&T Launches The Growth Club To Unlock Collective Industry Growth
Publicis Groupe Middle East & Turkey (ME&T) demonstrates its leadership by launching The Growth Club, a first-of-its-kind initiative for the agency holding network that aims to empower talent, drive innovation, and unlock collective growth for the industry.
Publicis ME&T’s “The Growth Club”
The Growth Club is fundamentally a vibrant, constantly changing community of over fifty (plus, and soon to be counted among the thousands) Publicis Groupe talents from Lebanon to Saudi Arabia, Turkey to Egypt, and Kuwait to the United Arab Emirates. The Growth Club members act as a connecting thread, accelerating growth across 3,600 talents throughout the region, with representation from each of the Groupe’s agencies: Leo Burnett, Publicis Middle East, Saatchi & Saatchi, Digitas, MSL, Spark Foundry, Starcom, Zenith, Prodigious, Epsilon, and Publicis Sapient. The end result is a comprehensive ecosystem where best practices and innovations are scaled and deeper connections are made, bringing together all of Groupe’s capabilities in creative, media, tech, data, strategy, digital transformation, martech, and PR.
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The Growth Club debuted with a two-day event that included community-building activities, thought-provoking workshops, and innovation-focused discussions. Throughout, there were team challenges to promote creativity and teamwork, and notable speakers like Justin Harper, Editor of Campaign Middle East, and Ibrahim Al Mannaee, the former CEO of NEXT50, were invited to share their perspectives.
After the launch, The Growth Club will continue year-round with a carefully crafted program that includes key “deep dive” sessions held all year long on subjects like Scoping & Commercials, Prospective & Proactive Growth, New Capabilities, and Power of One Leadership, in addition to monthly catch-ups where best practices and the latest news are shared. All sessions will be led by a combination of C-level executive sponsors and leadership to maintain the collaborative spirit.
The Growth Club is a customized leadership community designed to accelerate growth from within, for clients and the industry at large, in response to the constantly changing marketing and communications landscape.
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Here’s what they said
Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey said,
“Building on our ‘Power of One’ mindset, The Growth Club enables us to deliver more holistic growth by developing the right kind of leadership that not only understands the breadth and depth of our capabilities but who are also connected with the same vision, behaviours and attitudes. With our commitment to nurturing talent, The Growth Club brings together these incredible minds to bridge knowledge and think collectively as to what growth could look like, and the innovations and leaps we can take to unlock a more transformative path forward.”
Jennifer Fischer, Chief Innovation & Growth Officer, Publicis Groupe Middle East added,
“The Growth Club is about shaping a space for collaboration across all our agencies and operations across the Middle East & Turkey, a space to connect regardless of your expertise where a data expert or a management consultancy expert can craft an idea with a media planner or a creative director. It’s a connecting tissue that fosters cohesive collaborative leadership. It helps to shape today’s and tomorrow’s leaders as true integrators, and offers a platform for them to contribute ideas back to the business in a meaningful way.”
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GumGum Announces Playground xyz’s Media Portfolio Integration
GumGum, a global digital advertising platform, has announced the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business, resulting in a powerful suite of AI-powered advanced contextual ad solutions that will help advertisers tap into audience mindsets and achieve standout attention rates.
GumGum integrates Playground xyz’s media portfolio in its APAC business
Playground xyz is an attention-based advertising platform with a variety of innovative ad formats that GumGum acquired in 2021. GumGum’s array of advertising solutions now fully integrates Playground xyz’s media arm for the APAC market, along with Hang Time, Super Skin, and Hoverboard.
GumGum will be adopted by Playground xyz’s APAC media business in order to promote global alignment and unification. The Attention Intelligence Platform (AIP) from Playground xyz will persist as a stand-alone data solution, providing worldwide attention measurement for GumGum’s media division as well as the industry at large, encompassing Display, YouTube, Facebook, Instagram, TikTok, OLV, and other platforms.
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Playground xyz’s AIP
Using eye-tracking technology, AIP’s exclusive metric, Attention Time, measures how long a person spends staring at an advertisement in a single second. According to a 2019 Kantar study, Attention Time outperforms standard view-ability metrics by 7.5 times when it comes to boosting brand awareness and 5.9 times when it comes to boosting recall.
This integration of GumGum’s media businesses in the Asia-Pacific region completes the Mindset Platform rollout, which was first introduced in late 2023 in North America and Europe. In late 2023, the Mindset Platform made its debut in North America and Europe. Verity, GumGum’s sophisticated contextual intelligence platform, and AIP, the media products of GumGum, are combined to form the Mindset Platform. Creative, context, and attention work together to close the gap between consumers and brands. This enables advertisers to target audiences with the ideal mindset so that their ads get more attention, produce better results, and increase return on investment.
Here’s what they said
GumGum Head of Media, APAC, Sorrel Osborne, said:
“In an increasingly crowded and distracted digital ecosystem, the ability to tap into consumer mindset and capture and measure attention has become mission critical for brands. The rollout of The Mindset Platform in APAC offers our clients the essence and core DNA of Playground xyz with the increased scale of GumGum. Our combined media and data offering gives brands the tools they need to stand out and achieve better outcomes, with real-time attention insights, a combination of high impact ad products, and cutting-edge contextual intelligence.”
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Kantar named a TikTok measurement partner for Brand Lift studies
New York, NY, April 17, 2024: Kantar, the world’s leading marketing data and analytics company, has been named one of TikTok’s measurement partners for Brand Lift studies.
TikTok’s Marketing Partners Program endorses experts in attribution and incrementality measurement, with the aim of helping brands better understand the impact of advertising on the platform. Kantar is endorsed by TikTok as providing the highest standards of measurement excellence and serving as an independent source of truth of TikTok’s ability to drive marketing outcomes.
Kantar is named as a specialist partner for Brand Lift measurement, which enables TikTok advertisers to quantify ad impact on brand lift metrics such as Ad Recall, Awareness, Attitude, and Favorability.
The qualification process comprised more than 700 TikTok Brand Lift studies conducted in partnership with brands including Pepsi. In addition to delivering proof of concept, this further cemented Kantar’s expertise and knowledge base in the TikTok environment.
Commenting, Nicole Jones, Chief Media Commercial Lead, North America, said: “This is a great endorsement of our expertise in how to make digital ads that work, and the relationship we’ve been building with the TikTok team. Our Media Reactions research shows that, for advertisers, there is a huge opportunity in harnessing the creative and joyful power of TikTok to deliver business results. Understanding the impact their ads are having is the first step in doing that in a strategic and measured way.”
Jorge Ruiz, Global Head of Marketing Science at TikTok, added: “Partnering with measurement experts like Kantar helps our clients make better decisions. Whether it be research, measurement, or producing innovative industry work, Kantar provides our clients with strategic insights that they can leverage to drive strong campaigns on TikTok which lead to meaningful growth for their businesses.”
Get in touch: https://www.kantar.com/north-america/contact/na-contact-us
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MMA Impact Mumbai: Forging the Future of Marketing with AI – Inspire, Innovate, Integrate
Mumbai, April 18, 2024 – MMA Global India proudly presents the IMPACT Mumbai Edition 2024: Marketing in the Age of AI – Inspire, Innovate, Integrate – a theme that transcends the conventional, urging us to reimagine the fabric of marketing strategies through the lens of AI.
Scheduled for April 24, 2024, at the heart of this year’s MMA IMPACT is a drive to move beyond the buzzwords, offering actionable insights, use cases, and forward-thinking solutions that help overcome roadblocks to harness AI’s capabilities in marketing – from personalisation and customer experience to analytics, automation and more. The one-day event will convene industry leaders, innovators, and decision-makers in a series of discussions and presentations that promise to reshape the future of marketing.
The 2024 edition boasts a robust lineup of partnerships with leading entities such as Amazon Ads, InMobi Glance, Nielsen, CNBC TV-18, Spotify, Lovechild by Masaba, EY, Dabur, BrandMusiq, and more, alongside leading advertising and media partners. These collaborations underscore MMA’s commitment to delivering industry-leading content and fostering an environment of thought leadership.
A highlight of the day is the power-packed fireside chat on AI marketing maturity featuring Prasanth Kumar, MMA India Co-Chair and CEO of South Asia GroupM, alongside Tushar Vyas, Chief Strategy Officer at WPP India & President of GroupM South Asia, moderated by Shibani Gharat of CNBC-TV18. Attendees can expect a dynamic agenda to follow, with sessions that cut across crucial aspects of AI in marketing – from crafting smarter experiences with AI, music, emotions & AI, real-world AI use cases in marketing; and why marketers have a seat at the table in the growth of AI – it’ll be a learning experience for the marketing fraternity waiting to unlock AI’s value.
Moneka Khurana, Country Head & Board Member of MMA Global India, shares,
“We help marketers lead the imperative for marketing change in ways that enable future breakthroughs while optimising current activities. IMPACT 2024 goes beyond just Marketing in AI as it is committed to driving narratives that encompass the life stages of a marketer’s AI journey through ‘Inspire, Integrate and Innovate,’ whilst navigating the complexities of AI adoption and use cases across diverse industries. It’s a unique community learning platform that brings together the best in class from across the ecosystem to jointly traverse the path of AI in marketing and seek inspiration from one another.”
Seats are fast-filling so register soon for a unique and dynamic learning experience – https://go.mmaglobal.com/e/
MMA Global India is part of the APAC region of MMA Global. Comprised of over 800 member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing while relentlessly delivering growth today. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo, encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with the unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success and propels business growth. Now actively marshalling AI responsibly in marketing, we are fixated on maximizing enterprise value creation, ensuring that MMA’s members remain at the forefront of this decade’s most important technological revolution.
Goafest’24 To Be Hosted from 29-31 May at Westin Powai, Mumbai
The Advertising Agencies Association of India (AAI) and The Advertising Club (TAC) have decided to host Goafest 2024 and the ABBY Awards Powered By One Show 2024 in Mumbai with consideration for the upcoming Lok Sabha elections. This decision was made consciously and collaboratively. The festival’s 17th edition will be held at Mumbai’s Westin Powai from May 29 to May 31, 2024. The future editions of the festival will take place in Goa.
The advertising festival will take place in Mumbai
Mumbai’s Goafest will present the best in creativity, expertise, and networking for the media, marketing, and advertising sectors. The event, which attracts more than two thousand business professionals every year, was expected to see more participation this year, including from sponsors. The organizing committee of Goafest would like to thank all of the partners, participants, and stakeholders for their cooperation and understanding. The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) reassure one another of their shared commitment to bringing the Goafest experience to Mumbai.
Here’s what they said
Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia, said,
“We’re excited to announce that Goafest is happening in Mumbai this year, despite a few logistical challenges. Our collective decision reflects our unwavering commitment to this esteemed event, which has evolved into a cornerstone platform for shaping the future of our industry. It’s become a vital platform for industry, becoming a nexus where industry leaders converge to explore, innovate, and chart the course for a progressive journey. We’re committed to maximizing participation, curating insightful sessions, and ensuring attendees leave with invaluable knowledge. Plus, mark your calendars: Goafest returns to Goa in 2025! Join us for an unforgettable experience at Mumbai Goafest 2024!”
Rana Barua, President of The Advertising Club and Group CEO of Havas India, South East and North Asia, commented,
“The ABBYs has always been a platform dedicated to recognizing and celebrating outstanding achievements in the advertising and marketing industry. We look forward to honoring the best work of 2023 at the ABBY Awards Powered by One Show 2024 this May, in Mumbai. With Westin Powai as the venue we are working towards putting together a dynamic agenda that will be announced in due course. We are grateful and thankful to the entire fraternity for their continued support and enthusiasm.”
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Hari Krishnan To Leave Mullen Lintas After 18 Years of Experience
Hari Krishnan, Mullen Lintas’ current CEO, has decided to leave after 18 years of experience in various offices across the MullenLowe Lintas Group.
Mullen Lintas’ CEO Hari Krishnan to move on after 18 years
Hari is recognized for having led Mullen Lintas through a period of rapid expansion and significance beginning in 2020. In addition, there have been numerous new business wins, including those from Future Generali, Akzo Nobel, Saffola Foods, Saffola Honey, Manipal Healthcare, GRT Jewellery, ITC Fabelle, Yousta, Medimix, Hindware, and Fastrack, among others. Mullen Lintas has also won more than thirty project assignments during this time, spanning several product categories. Major brand consolidation occurred during this time, including Havells, Tata Tea, Bajaj Consumer Care, Akzo Nobel, and others. A number of notable traditional and digital campaigns were also launched during this time.
Hari’s endeavors with Mullen Lintas
Together with the then-creative head Rajesh Ramaswamy (who is currently co-founder of Scriptroom), Hari led one of the best creative agency operations in the nation in terms of revenue and reputation before Mullen Lintas. Hari was President of Lowe Lintas South. They had a fantastic run together, producing some of the most iconic work for companies like Tanishq, Swiggy, Britannia, Phonepe, Flipkart, Fastrack, and so on.
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Throughout his eighteen years with MLLG, Hari held important positions in both the Delhi and Mumbai offices in addition to serving as MullenLowe Sri Lanka’s CEO and spearheading the agency’s acquisition and transformation. His upcoming endeavor is said to be an entrepreneurial one, though this has not been confirmed.
Here’s what they said
Hari Krishnan stated,
“From Lintas India to Ammirati Puris Lintas to Lowe to Lowe Lintas to MullenLowe to Mullen Lintas, through Bangalore, Delhi, Mumbai and Sri Lanka, it’s been an enriching ride filled with great learning, everlasting friendships, unforgettable memories. Been fortunate enough to work with some of the brightest, sharpest, minds in the industry, to have helped build a plethora of brands and an amazing spectrum of creative work that was insightful, entertaining and effective. Thank you Lintas for a smorgasbord of memories and experiences over 18 yrs. I’ll forever remain a fanboy and be cheering you on from the sidelines.”
He further added,
“When a brand becomes a part of your identity, it’s impossible to leave it behind. Especially if the brand is called Lintas. Thank you Lintas for a smorgasbord of memories and experiences over 18 yrs. I’ll forever remain a fanboy and be cheering you on from the sidelines.
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Asmita Dubey, L’Oréal’s CDMO Named WFA 2023 Global Marketer Of The Year
Asmita Dubey, L’Oréal’s Indian-origin Chief Digital and Marketing Officer (CDMO) has been named the World Federation of Advertisers’ 2023 Global Marketer of the Year. She was the most popular choice among the combined public and expert jury and one of the five shortlisted candidates.
Asmita Dubey Named 2023 WFA Global Marketer of the Year
Before assuming the same position for all of APAC in 2016, Dubey joined the company in 2013 as the CMO for L’Oréal China. In 2017, she went back to the company’s Paris headquarters, where she was appointed CDMO in April. Dubey has launched new augmented reality beauty services, virtual hair and makeup try-ons, and AI skin diagnostics. The latter has drawn over 100 million users in the previous year. She follows Lubomira Rochet, a L’Oréal CMO, as the second winner of the title in 2019.
Here’s what they said
Asmita Dubey, Chief Digital and Marketing Officer, L’Oréal Groupe said,
“To stand alongside the tremendous group of talented marketers from around the world is deeply meaningful to me. It brings me great pride and joy to be selected as the 2023 WFA Global Marketer of the Year. The future of beauty is physical, digital, and virtual. At L’Oréal, we are continuously reinventing beauty experiences to Create the Beauty that Moves the World.”
Raja Rajamannar, WFA President, Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard, and Chair of the Global Marketer of the Year judges commented,
“Congratulations to Asmita, who is a worthy winner of this year’s title. L’Oréal is a digital powerhouse and its brands are well ahead of the market when it comes to managing an effective and efficient digital transformation. With a predominantly young target market, L’Oréal is not only aware of the rapid changes in behaviour that can occur in this demographic, but also responds to their needs in a culturally appropriate way.”
Read More: Parle Agro Appoints Ankit Kapoor as Head Of Marketing and International Business
Parle Agro Appoints Ankit Kapoor as Head Of Marketing and International Business
Ankit Kapoor was recently named head of marketing and international business at Parle Agro. Kapoor, who will be headquartered in Mumbai, comes to the FMCG company from Ananta Capital, an investment management platform, where he spent more than a year in the role of chief marketing officer. There, he oversaw five D2C and legacy brands and used performance marketing, strategic brand building, NPD leadership, and offline sales strategy.
Parle Agro ropes Ankit Kapoor as Head of Marketing & International Business
After starting his professional career at Dabur India, Kapoor worked for ITC Limited, SC Johnson, and Nestle. Fast-moving consumer goods (FMCG) sales, performance marketing, business leadership, marketing budget management, strategic communications, digital marketing, cross-functional team leadership, communication, coaching, presentations, and P&L management were among the activities he worked on during his time at Nestle.
Ankit Kapoor – A talented FMCG Leader
Ankit Kapoor has more than 15 years of expertise managing brands and businesses across nations, industries, and corporations. He is a talented FMCG leader. His most recent position at Nestle was head of marketing for chocolate and confections. With over 16 years of experience, Kapoor has held positions at companies like SC Johnson, ITC, and Dabur. He lead Nestle’s MILO business in Central and West Africa. Furthermore, he also managed international brands like KitKat, Milkybar, and BarOne as the former BEO and Head of Marketing.
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Gozoop Secures the Creative Mandate for The LEGO Group In India
Danish construction toy manufacturer Lego has selected Gozoop Group to manage its creative account in India. 2024 marks the company’s 92nd anniversary of its founding. It was established in 1932. According to reports, the company employs over 25,000 people and has about 42 offices worldwide. Bhavana Mandon, Marketing Director for India at Lego, was recently elevated to the position of Country Manager.
Gozoop wins Lego’s creative mandate in India
Lego has built Legoland amusement parks all over the world to take advantage of its large consumer base, much like some well-known media companies have done. Additionally, Gozoop Group just won BN Group, a manufacturer of edible oil, an integrated marketing mandate. The group’s Mumbai office will handle the mandate. Gozoop is an independent integrated marketing group serving India and the Middle East with more than 300 marketing experts. Lego’s victory follows several significant account victories for Gozoop, such as those involving Godrej Properties and Builder Ashwin Sheth Group.
Here’s what they said
As reported by Storyboard18,
Bhavana Mandon said,
Being able to inspire and develop children for over 90 years is legendary and I am honored to be a part of this amazing journey of building the Brand Legacy in India. Immensely excited and thrilled with the idea of bringing smiles to the faces of kids and adults, I look forward to building this truly iconic and purpose-driven Brand in India.
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LiveRamp Reveals Habu Acquisition for 200 Million Cash and Stock Transaction
The industry-leading data collaboration platform, LiveRamp, announced that it has finalized plans to acquire data clean room software provider Habu. The acquisition is set for about $200 million in stock and cash. LiveRamp’s capacity to provide global data collaboration at scale, across all clouds and walled gardens, will be further accelerated by this acquisition. This will enable customers to overcome fundamental challenges and unlock potent use cases for measurement and analytics.
For the first time, businesses will have a single, easy-to-use platform to connect data. It will enable data connection across clouds, warehouses, and clean rooms. These will include Amazon Web Services, Google Cloud, Snowflake, and now Azure and Databricks. Furthermore, it will consist of measuring campaigns across all programmatic and media channels. It will also measure campaigns across walled gardens, like Amazon, Google, and Facebook.
A single platform for activation, measurement, and collaboration needs
Data clean room software from Habu makes it safe, easy, scalable, and intelligent to collaborate across decentralized data. It is renowned for providing cross-cloud interoperability, walled-garden insights, and data actionability for marketing and technical users alike. With Habu’s technology, multinational corporations and media outlets can safely share first-party consumer information. Publishers and business partners can access this information for more targeted and efficient marketing. Businesses are inundated with data, and even the most advanced ones struggle to fully appreciate the value of their information.
These structural issues are resolved by LiveRamp and Habu working together to connect data and enable interoperability across walled gardens, cloud environments, and clean rooms while upholding governance and privacy standards. Together with LiveRamp’s best-in-class enterprise identity, connected ecosystem of more than 900 global partners and customers, and flexible collaboration capabilities regardless of where data resides, these potent qualities create the only industry-wide interoperable platform for data collaboration across all cloud, walled garden, and media partners worldwide.
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Why should we care about this acquisition?
Secure virtual spaces known as “data clean rooms” allow first-party data from multiple independent sources to be resolved to a single customer’s profile while maintaining anonymity for that profile. Even though the technology has many benefits, as of a year ago, its adoption was limited. This was due to its high cost, the requirement for skilled personnel, and the low degree of digital maturity in many businesses.
Organizations are scrambling to amass an abundance of first-party data as signal loss rises and privacy regulations tighten. However, to develop and compete with partners while maintaining privacy. Data clean rooms are now among the top data collaboration techniques for securely combining and analyzing data to use insights to drive new business opportunities.
Whichever platform or partner is selected, these cutting-edge capabilities will give the company a significant competitive advantage. Meanwhile, it will also assist with business growth and customer relationships. Data clean rooms also offer the perfect basis for future innovation, with enterprise AI initiatives seeing rapid adoption.
The Habu acquisition will allow LiveRamp to deliver differentiated capabilities to customers to:
Streamline and simplify cross-cloud collaboration
Reduce complexity and IT infrastructure limitations while streamlining and simplifying cross-cloud collaboration by connecting data across clouds, warehouses, and clean rooms seamlessly.
Achieve single-view measurement
Realize the first-ever single view of measurement across all major CTV and TV platforms, media networks, walled gardens, and programmatic channels.
Enhancing enterprise identity
Get access to improved enterprise identity and connectivity solutions to dissolve data silos, confidently handle signal loss, and keep up with changing privacy laws.
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Data collaboration
Boost LiveRamp’s market-leading data collaboration network to provide access to the largest global network of publishers, walled gardens, retailers, brands, and agencies on a global scale.
Advanced AI initiatives
More data access allows advanced AI projects to train and improve analytical models. These in turn enable other enterprise use cases and inform marketing decisions.
Here’s what they said
Scott Howe, CEO of LiveRamp said,
LiveRamp enables next-generation data collaboration that delivers unmatched brand and business value. Through this acquisition, we will further empower our customers to unlock insights, use cases, and revenue streams by seamlessly connecting data and deepening measurement, across any platform or partner they prefer. Habu shares our vision, and together, we will help more global enterprises benefit from the transformative power of data collaboration.
Matt Kilmartin, CEO of Habu, added,
LiveRamp and Habu approached the data collaboration market with two complementary strategies that share the common goal of creating the largest data collaboration network rooted in privacy. As we look ahead to our next chapter as part of LiveRamp, we’re as committed as ever to our mission of paving the way for the next frontier of responsible data collaboration.
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