Wootag, an interactive visual marketing platform, and Lemma, an omnichannel SSP for emerging formats, have collaborated to improve creative enhancement and media effectiveness for marketers. Through this partnership, brands will be able to improve their visual and interactive marketing campaigns by taking advantage of the increasing audience engagement in DOOH and CTV media.
Marketers will now be able to utilize Wootag’s interactive visual marketing tools within Lemma’s media ecosystem thanks to this partnership. Through the integration of Wootag’s technology, marketers can craft experiences that elicit greater engagement from their audience. Through the combination of Wootag’s interactive features and Lemma’s reach and targeting capabilities, this partnership opens up the possibility of creating customized and effective campaigns at scale.
Brands know how important it is to leverage intent viewing and other upper-to-lower-funnel metrics, given the amount of time audiences are spending on CTV media and outdoors during the day. With the help of Wootag and Lemma, marketers can make the viewing experience more contextual and tailored. This boosts performance on CTV and DOOH platforms by an astounding 2-3X when compared to standard videos.
Through this partnership, Lemma clients and agency partners can integrate Wootag’s interactive visual marketing capabilities into their media offerings. With the help of this packaged solution, which is offered everywhere, agency partners can leverage media and technology to increase campaign effectiveness on a large scale. Through the utilization of Wootag’s interactive functionalities within Lemma’s omnichannel ecosystem, marketers can craft incredibly personalized and engaging experiences for their target audience across various platforms.
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Additionally, by providing marketers with insightful data and analytics, this partnership facilitates data-driven decision-making. By learning more about the preferences, behavior, and engagement patterns of their audience, marketers can improve their strategies and instantly maximize results. Marketers can improve campaign outcomes and make well-informed optimizations by utilizing technology and data-driven insights.
Raj Sunder, CEO and founder of Wootag, said,
“At Wootag, we offer marketers a comprehensive solution that integrates interactive visual marketing with a powerful media ecosystem. With our partnership with Lemma, marketers can deliver highly interactive and contextualised experiences that captivate audiences and achieve exceptional results in their advertising efforts. We are thrilled to embark on this journey with Lemma and empower brands to fuel remarkable business growth.”
Gulab Patil, founder and CEO of Lemma, shared,
“At Lemma, we are committed to staying at the forefront of innovation, ensuring that our brands remain ahead in the competitive landscape. Partnering with Wootag reflects our ongoing pursuit of excellence in serving our brands and clients by unleashing the power of interactive visual marketing and data-driven insights and sets a new standard in the digital advertising landscape.”
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