Anagha Bhojane has been appointed as the Director of Integrated Brand Experience by Colgate-Palmolive Ltd. Bhojane has a strong career spanning more than 17 years, and she brings a wealth of knowledge in research, media, influencer and performance marketing, and communication.
Anagha oversaw the Consumer Experience vertical for Kenvue India before this. She delivered highly shoppable media to strengthen the lower funnel and improve ROI by balancing both upper funnel and lower funnel executions, and more while at Kenvue. She was also in charge of managing the end-to-end paid media strategy and deployment across all traditional and digital touchpoints, content excellence, influencer marketing, websites, and data strategy.
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She also held positions as Head of Consumer Experience at Johnson & Johnson from 2021 to 2023, Head of Media & Digital Marketing at Marico Limited from 2019 to 2021, and Group Brand Manager at Asian Paints from 2016 to 2019. Bhojane has held positions with Citimortgage Inc., Mudra Communications, MPG, MediaCom, Carat, Saatchi & Saatchi, Mondelez International, Maxus, and Karan Films in the past.
Anagha, on her appointment shared on LinkedIn,
“Many of you are aware that I closed my innings with Kenvue and took a brief break. Today, I am happy to share that I’m starting my new role as Director – Integrated Brand Experience at Colgate-Palmolive (India) Ltd! I am very excited to be a part of this legacy organisation and am looking forward to the new innings!”
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