Havas Invests in Uncommon Studios in A Bold Pledge to Creativity
Havas Media, a Paris-based agency network, acquired a majority stake of 51% in UK’s Uncommon Creative Studio. Havas is a relatively small agency compared to the big six agencies with respect to revenue and workforce. Hence, this acquisition is a breakthrough for them. Founded...
KPMG-Microsoft Amplify Partnership To Unlock New AI Possibilities
Microsoft and KPMG have agreed to advance their coalition for mutual benefit. Both major industry players have agreed to cooperate on developing personalized artificial intelligence over the next five years. This partnership will strengthen KPMG’s professional services across...
FTC Issues Notice to OpenAI over ChatGPT’s Privacy Data Breach
ChatGPT’s image looks rocky as its parent company, OpenAI, comes under scrutiny from the Federal Trade Commission. The U.S. consumer protection firm has issued OpenAI with a notice. The investigation is based on whether they have breached the consumer protection law, raising...
Google Breaks Regional Barriers by Unveiling Arabic BARD
Google has introduced Arabic language in its AI generative platform BARD, along with 39 other languages. Unlike BARD’s initial launch in May, which was only in English, Google has further taken a leap towards inclusivity. Their objective is to make it available in multiple...
Elon Musk Ventures into The AI Frontier With xAI
Billionaire entrepreneur, Elon Musk, has entered the AI market with the launch of his much-awaited artificial intelligence start-up, ‘xAI’. Musk took to Twitter to announce that the formation of the said start-up was to “understand reality.” As per xAI’s website, their goal...
Publicis Groupe’s Prashant Nandan Unveils Strategies for Connected TV Trends
Prashant Nandan, Senior Vice President of APEX at Publicis Groupe, is an experienced leader with over 15 years in digital marketing and advertising. With a deep understanding of go-to-market strategies, emerging media, and data-driven solutions, he unlocks business potential...
Driving Brand Success: In Conversation with Vishal Shah from EssenceMediacom
Vishal Shah, Managing Partner at EssenceMediacom, is a prominent marketing professional in the media, marketing and advertising industry. With a strong background in brand building, digital marketing and media strategy, he has made significant contributions to the growth and...
How to rank well on Amazon? Performing SEO on Amazon
Introduction
It all started in the year 1994! A company named Amazon was founded and established in Bellevue, WA. During the initial years, the journey was not so smooth for Amazon. People around the world were not familiar with the online shopping experience and took them a...
The Adtech Landscape in 2023
The future of Adtech is likely to see continued growth and innovation in 2023, with the use of data and technology playing a significant role in helping to target specific audiences and measure campaign effectiveness overall....
Baidu unveils ERNIE, the AI-powered chatbot to ChatGPT
Baidu’s ERNIE Bot, the ChatGPT-like AI chatbot to transform China’s AI landscape in March. Baidu one of China’s biggest search and artificial intelligence firms plans to implement its artificial intelligence chatbot ‘Ernie’ into its search engine in March. ERNIE,...