Blending Virtual & Physical – The Future of Experiential Marketing in a Hybrid World
At times, I miss my ‘analogue’ days…. the days almost everything was wired (recall telephone, even before handsfree came in! Not to forget floppy disks were in style! There was DD1 and DD2 and I remember our Black & White EC...
Max Level Bags PR Mandates of NODWIN Gaming and SuperGaming
Max Level, India’s marketing and PR agency crafted by gamers for gamers, has secured the PR mandates of two of the nation’s gaming and esports companies, NODWIN Gaming and SuperGaming.
Established in 2014, NODWIN Gaming is a South Asian gaming and esports company and a...
Sunny Side Up Names Hatem S. Al Mandeel as its New General Manager for KSA
Hatem S. Al Mandeel has been named the new General Manager for Saudi Arabia by Sunny Side Up (SSUP). According to the agency, Hatem is well-positioned to guide SSUP KSA into a new phase of expansion and innovation.
Hatem S. Al Mandeel named General Manager for Saudi Arabia...
Coca-Cola Onboards Aahana Dhar as Senior Manager, Internal & External Comms, Public Affairs, and Sustainability – INSWA
Aahana Dhar has started working for The Coca-Cola Company in India and South West Asia (INSWA) as a senior manager of sustainability, public affairs, and internal and external communications. She worked as the India country director of communications for Tinder during her...
The Steel of India Film: Setting the Record Straight
In recent weeks, Kondurkar Studio and its founder, Mr. Amrish Kondurkar, have been subjected to a wave of negative , unfounded and unsubstantiated media coverage regarding the “The Steel of India” campaign. Mr. Kondurkar embarked on an independent journey with...
Burson Announces New APAC Leadership Appointments
Burson, the recently established multinational communications giant that emerged from the union of BCW and Hill & Knowlton, has expanded the caliber of its Asia-Pacific (APAC) leadership group. Burson’s capacity to provide clients with creative communications...
WPP and IBM Collaborate to Revolutionize B2B Marketing with Gen AI
WPP and IBM today announced the launch of a new business-to-business (B2B) solution powered by IBM’s AI and data platform watsonx designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey.
WPP Open for B2B will help marketers...
Deepspatial Inc. Appoints Saurabh Tyagi as Director of Brand & Marketing
Deepspatial Inc., a leading artificial intelligence (AI) company specializing in geospatial AI and geographic information systems (GIS), today announced the appointment of Mr. Saurabh Tyagi as the Director of Brand & Marketing. Saurabh brings over 26 years of experience...
WPP unveils AI-powered Production Studio to Unlock Content for Marketing Campaigns
WPP has announced the launch of Production Studio, an AI-enabled, end-to-end production application developed using NVIDIA Omniverse, that streamlines and automates the creation of text, images and video, transforming content creation for advertisers and marketers.
Embedded...
AVOW Becomes Key Partner for Managing Samsung’s Galaxy App Store Inventory Sales in the EU
AVOW, a global app growth marketing company specializing in Mobile OEM inventory, is thrilled to announce a significant European partnership with Samsung. With this strategic collaboration, AVOW will be a key partner in managing inventory sales of Samsung’s Galaxy App...