Burson, the recently established multinational communications giant that emerged from the union of BCW and Hill & Knowlton, has expanded the caliber of its Asia-Pacific (APAC) leadership group. Burson’s capacity to provide clients with creative communications solutions while navigating the ever-changing landscape of today is strengthened by this calculated move.
Those with vast experience in the communications sector are among the experienced professionals appointed. After ten years of service at GCI Health, Rikki Jones will serve as CEO of Burson Group Singapore and President of GCI Health Asia-Pacific. Cindy Lim, who has worked at BCW Global for more than three years, assumes leadership of Burson Singapore. From her prior positions, where she shaped marketing and communications strategies for well-known clients, Lim brings a wealth of experience.
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Burson is not limited to Singapore in his leadership. Former Hill & Knowlton CEO for Malaysia Justin Then takes over as CEO of Burson Malaysia. Burson has also named market leaders for important APAC markets, including:
HS Chung, CEO of Burson Korea, will continue to lead the Korean market while also serving as North APAC CEO.
Following WPP’s merger announcement in January, which combined BCW and Hill & Knowlton to form Burson, comes this announcement about leadership. Burson, which employs over 6,000 people across 43 markets, pays tribute to Harold Burson, a trailblazer in the field of contemporary public relations.
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Adrian Warr, the impending CEO for South Asia-Pacific, will cover Burson’s business in India, Australia, New Zealand, Singapore, Indonesia, Thailand and Malaysia.
“In a rapidly changing world, clients require the best talent and resources to tackle complex challenges,” said HS Chung, North APAC CEO. “Burson’s extensive network across APAC offers clients access to a diverse team of specialists with proven experience.”
Adrian Warr, who will join Burson as South APAC CEO in September, emphasizes the agency’s commitment to innovation: “We are dedicated to delivering exceptional value to clients through creative thinking and cutting-edge strategies. Burson’s world-class talent will translate this commitment into building reputation capital, a crucial competitive advantage for our clients.”
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