WPP and IBM Collaborate to Revolutionize B2B Marketing with Gen AI
WPP and IBM today announced the launch of a new business-to-business (B2B) solution powered by IBM’s AI and data platform watsonx designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey.
WPP Open for B2B will help marketers...
Deepspatial Inc. Appoints Saurabh Tyagi as Director of Brand & Marketing
Deepspatial Inc., a leading artificial intelligence (AI) company specializing in geospatial AI and geographic information systems (GIS), today announced the appointment of Mr. Saurabh Tyagi as the Director of Brand & Marketing. Saurabh brings over 26 years of experience...
WPP unveils AI-powered Production Studio to Unlock Content for Marketing Campaigns
WPP has announced the launch of Production Studio, an AI-enabled, end-to-end production application developed using NVIDIA Omniverse, that streamlines and automates the creation of text, images and video, transforming content creation for advertisers and marketers.
Embedded...
AVOW Becomes Key Partner for Managing Samsung’s Galaxy App Store Inventory Sales in the EU
AVOW, a global app growth marketing company specializing in Mobile OEM inventory, is thrilled to announce a significant European partnership with Samsung. With this strategic collaboration, AVOW will be a key partner in managing inventory sales of Samsung’s Galaxy App...
Tonic Worldwide Bags Digital Mandate for Daawat-Owner LT Foods
Following an intensive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, was awarded the digital mandate for LT Foods, a prominent FMCG company with over 70 years of Indian origin. The Delhi office of Tonic Worldwide will oversee the account. This is the...
Havas Launches New Strategic Plan, Converged, as Group Prepares for Next Chapter
Havas announces an important evolution to its global strategy and significant investments to answer clients’ ever-increasing needs for cross-functional, fully integrated communications solutions.
Launches new groupwide Operating System powered by the best technology with...
Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising
NEW YORK – June 18, 2024 – Magnite, the world’s largest independent sell-side advertising company, and Spectrum Reach®, the advertising sales business of Charter Communications, Inc., today announced an expanded partnership that enhances programmatic ad-buying access across...
APAC ad market to grow 8.5% to US$289b this year; traditional media owners to see growth
The APAC ad market will see growth by 8.5% this year to US $289b with traditional media owners (TMO) ad sales will grow by 0.8% to US $68b while digital pure players (DPP) ad revenues will expand by 11.1% to US $220b. This is according to the latest forecast...
Tarun Jha joins JSW Steel as head of marketing
Jha joined Havas Creative in 2023 as chief executive officer. Prior to that as head of marketing at Škoda Auto India, where he spent 15 years including a three year stint in Prague, Czech Republic, Jha was leading the marketing and product planning function for the Indian...
PHD reassigned Volkswagen’s global media account
The global media account for Volkswagen has been reassigned to Omnicom agency PHD following a extensive pitch. The alleged value of the account is £2 billion ($3 billion AUD). The agency will now service numerous brands, including VW, Audi, Seat, Skoda, Porsche, Bentley,...