Hill & Knowlton Appoints Kelli Parsons as Global CEO
Kelli Parsons has been appointed as the global CEO of Hill & Knowlton, which will function as a full-service global firm within the Burson group of brands. Hill & Knowlton and BCW will merge on July 1, 2024, to form Burson. As previously announced, Parsons will take...
Parle’s latest campaign for 20-20 cookies, gives everyone a ‘genuine’ reason to smile
Mumbai, 10th June, 2024: Parle Products has launched its latest campaign for Parle 20-20 cookies. The brand’s past campaign thrilled us with a quirky set of situations that one has to smile through. This year, the brand has a three-film campaign that ups the ante on the same...
Creative Titan Piyush Pandey to receive 2024 LIA Legend Award
The London International Awards (LIA) has announced that Piyush Pandey, former global chief creative officer at Ogilvy, will be honored with the 2024 LIA Legend Award on-site in Las Vegas on October 1st, 2024. Jurors for the LIA, speakers, attendees, and members of the...
Antara Senior Living appoints Bang in the Middle as its creative agency
Antara Senior Care, a pioneering brand known for creating an integrated care ecosystem for seniors with offerings across independent senior residences, assisted care facilities, services and products has appointed Bang in the Middle as its communication agency for its senior...
Groupe SEB India appoints Bang in the Middle as their creative agency
Groupe SEB India Pvt. Ltd – the Indian subsidiary of the French multinational which owns globally renowned brands like Tefal, Moulinex, WMF amongst many others has appointed Bang in the Middle as its integrated communication partner across mainline and digital for Maharaja...
4th Modern Marketing Reckoner by Group M and MMA Global India: 60+ experts on Winning with AI
Delhi NCR, 10th June 2024: GroupM, WPP’s media investment group and MMA Global India launched the 4th edition of the Modern Marketing Reckoner 2024: Winning with AI at the 13th edition of MMA IMPACT Delhi. The report explores how AI is not merely transforming the 4 key...
The World’s Most Effective Marketers are announced: 2023 Global Effie Index Results
Effie Worldwide has today announced the 2023 Effie Index the 13th annual ranking of the companies behind the world’s most effective marketing initiatives.
FMCG/CPG, fast food and beverage companies dominated this year’s rankings, with 3 out of the Top 5 Most...
Wavemaker takes home the big prize at the 2024 Festival of Media Global Awards
Riding on to the winning streak after bagging ‘Media Agency of the Year’ at the ABBY Awards at the Goafest 2024, Wavemaker has ended the week with huge success at the 2024 Festival of Media Global Awards! In recent times, the agency launched some of the most exciting...
OneTrust Integrates with the IAB Diligence Platform, Powered by SafeGuard Privacy
OneTrust, the market-defining leader for trust intelligence, today announced it is the first company to integrate with the Interactive Advertising Bureau (IAB) Diligence Platform, powered by SafeGuard Privacy. The integration enables OneTrust users to seamlessly integrate...
AdGPT Launches New Version to Automate and Measure Ad Creatives for SMBs
AdGPT, the world’s first fully automated ad creative tool for SMBs, today announced the launch of version V01 following a successful BETA phase. V01 transforms the way creative outputs are generated and displayed, ensuring complete alignment with the final results...