Prashanth Kumar as Chief Digital Officer

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Prashanth Kumar has been named chief digital officer of Infectious Advertising. Expert in digital and strategy, Kumar has extensive and diverse market experience. He has experience working for companies like Dentsu Aegis, Publicis, WPP, and Interpublic in India, Southeast Asia, China, the UK, and the GCC.

Prasanth Kumar was appointed as Chief Digital Officer of Infectious Advertising

With almost 25 years of experience, Kumar has led brands in a wide range of industries, including real estate, travel and tourism, government, PSUs, automotive, beverage, BFSI, construction, entertainment, FMCG, healthcare, and hospitality. He has continuously promoted the digital medium, acting as a digital evangelist for both brands and agencies, from developing integrated strategies as a Digital Strategist to leading the Client Services department.

Here’s what they said

Speaking about his move to Infectious Advertising, Prashanth Kumar said,

“In India’s digital landscape, few agencies grasp both brand essence and effective content creation for long-term brand growth. Infectious embodies this rare fusion, and I’m thrilled to align with their vision.”

Commenting on the appointment, Nisha Singhania, CEO & Managing Partner of Infectious Advertising added,

“Prashanth is a rare combination of digital, strategy and business. His vast experience across geographies and categories will enable him to add immense value to our varied clients. We are delighted to have him on board and look forward to working together.”

Author Profile

Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.