Madison Media Ultra, a division of Madison World, has been named the official Media Agency on Record by Pune-based NIC Ice Cream. The agency will manage the account out of their Mumbai office. It will oversee all facets of the brand’s media, including digital, outdoor, and traditional.
NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari. With over 50 delectable flavors, NIC Ice Cream is available in 86 cities throughout India. The company lives up to its tagline, “Honestly Crafted.” It creates unique and seasonal ice creams using only milk and real ingredients. Furthermore, it makes sure no artificial flavors, coloring agents, and preservatives are used in the recipe.
According to RECMA, Madison Media, the biggest in-house communications agency in India, is currently ranked as the fourth largest independent media agency globally. With a Dominant Score, Madison Media has also been at the top of RECMA’s qualitative ranking chart for the past four years. The agency won 28 metals and the title of Media Agency of the Year at the DMAsia Echo and Sparkies Awards in 2023. The Agency took home 17 metals from GoaFest 2023 and finished third in the Media Abbys. The agency won TV Media Agency of the Year for the sixth time at the E4M Prime Time Awards 2023. In addition to garnering over 470 awards since 2020, the agency is also recognized by the Economic Times Brand Equity Ad Agency Reckoner as the Second Most Powerful Media Agency.
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Madison Media Ultra is a division of Madison World, the biggest in-house communication agency group in India, which was founded in 1988. Madison World serves a wide range of clients, including McDonald’s, Lodha, Asian Paints, Godrej, Marico, TVS, Raymond, CEAT, Pidilite, Bajaj Electrics, Jyothy Labs, and many more. Madison World served 500 advertisers last year through its 11 units.
Commenting on this new association with Madison, Jeetendra Bhandari, Founder, NIC Ice Creams, said,
“Our partnership with Madison Media Ultra will help us to further grow our media and business footprint as we embark on our growth journey. This is extremely exciting news and we are looking forward to a collaborative process with the Madison team to create ‘cool’ and impactful pieces of work”.
Jolene Fernandes Solanki, Chief Operating Officer of Madison Media Ultra added,
“As proud partners, we are pleased to be able to participate in the exciting growth journey of NIC Ice Cream. Together with them, me and my team are eagerly looking forward to creating ‘honestly crafted’ work.”
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