Innocean India Launches Its Artificial Intelligence (AI) Lab, Innolabs
Innocean India, a leading name in the advertising industry, announced the launch of its cutting-edge Artificial Intelligence (AI) labs, Innolabs. With its cutting-edge solutions that leverage the power of artificial intelligence and modern technology, this exciting project is...
The Future of Creative Branding in the era of CGI and Artificial Intelligence
The Context
In the digital revolution era, the future of creative branding holds immense potential for success.
Brands today face a substantial demand for creative content. It’s no longer sufficient to promote a service...
PRCA MENA Announces Imad Lahad as Vice Chair of the Board
Dubai, UAE – The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) is pleased to announce the appointment of Imad Lahad, Managing Director at APCO Worldwide, as the new Vice Chair of its Board.
Imad Lahad, who has been with APCO...
Neville Shah : Redefining Creativity in Advertising
Neville Shah, the eccentric Chief Creative Officer at FCB Kinnect, is renowned for his innovative approach and unwavering curiosity. He brings over twenty years of illustrious experience, demonstrating the ability to lead and inspire in the ever-evolving creative landscape....
StrawberryFrog Honored in the Ad Age Small Agency Awards for ‘Purpose-Driven’ Campaigns
NEW YORK—July 25, 2024— This recognition solidifies StrawberryFrog’s 25 year position as a leader in the advertising industry, highlighting its ability to do what huge clients need and want, and doing it differently than the large corporate agencies.
The award...
Unlocking the Power of Generative AI in Marketing
According to McKinsey, Gen AI has the potential of boosting the productivity of marketers by 30%
In the dynamic and ever-evolving world of digital marketing, Gen AI has emerged as a revolutionary force, injecting a blend of...
Transforming Challenges into Triumphs: Team Pumpkin’s Journey to Success
Swati Nathani, Co-founder of Team Pumpkin, brings a grounded and strategic approach to digital marketing. With a background in retail operations and consulting, she has played a pivotal role in steering Team Pumpkin’s growth. In this interview, she discusses the key...
Media.Monks Rebrands as ‘Monks’, Consolidates Services into Two Core Offerings
The S4 Capital brand, Media.Monks, has been rebranded as Monks. By doing this, the agency has set itself up for growth and innovation in areas other than media in the future. The goal of the data-driven, digitally first advertising, marketing, and technology services company...
Sports For All (SFA) Onboard Rohan Vyavaharkar and Kumar Darpan; Strengthen Leadership Team
Sports For All (SFA), India’s largest company dedicated to professionalizing and commercializing participatory and grassroots sports, today announced the appointment of Kumar Darpan as Chief Revenue Officer and Rohan Vyavaharkar as Global Head of Partnerships and...
The Salt Inc. Adds Financial Content Muscle with Strategic Acquisition
Mumbai, 18 July 2024 – The Salt Inc., a technology-powered content agency, is excited to announce that it has acquired the services business of Mumbai-based Simplus Information Services Pvt. Ltd., a leading content services provider with deep expertise in pure native...
