Samsung Ads has teamed with BrightLine to increase the availability of its actionable and dynamic video ad inventory. It will make it possible to concentrate more on results and performance. In order to enhance its free-ad-supported streaming TV (FAST), Samsung is the most recent smart TV manufacturer to incorporate BrightLine’s interactive ad capabilities into its connected TV (CTV) inventory. The partnership aims to CTV advertising.
Major publishers BrightLine already works with include Warner Bros. and Discovery. Additionally, it collaborates with VIZIO, a rival to Samsung and a manufacturer of smart TVs in the US, to offer interactive commercials on its WatchFree+ FAST Service. As the largest TV manufacturer in the United States, Samsung expands Brightline’s clientele. Additionally, it provides a vital range of distinct audience data. BrightLine enables geo-addressable content, such as store locators or localized specials, to dynamically populate commercial overlays, which is the simplest form of personalization. BrightLine claims that interactive creatives may be tailored to a deeper level of understanding, such as viewing habits, thanks to Samsung, its unique audience, and other factors.
Using BrightLine’s new dynamic ad unit, Samsung Ads, which already runs interactive ads in its QR-coded shoppable online video inventory, goes above and beyond to offer live and customized ads. Additionally, it will provide on-screen polls, quiz sessions, and scrollable branded carousels. It will encourage participation and action from viewers straight from the TV screen. Additionally, it incorporates dynamic creative that has been modified using Samsung’s data footprint to include elements like dealership and shop locators. Samsung Ads’ inventory mix is smoothly integrated with Brightline’s exclusive interactive ad suite designed specifically for TV.
Furthermore, it makes it possible for Samsung advertisements to provide the most advanced interactive solutions. It also enables to round out the Company’s full lineup of in-stream, native, and cross-platform ads. For many years, Samsung has previously been able to operate Brightline extended units on its smart TV home screen. To broadcast the vendor’s in-stream video ads and experiences on its FAST Service Samsung TV Plus, Samsung is now able to do so thanks to the partnership’s recent expansion. It is the first partner of Samsung to provide interactive CTV commercials on Samsung TV Plus with a remote. With Samsung Ads reaching three out of four US households, Samsung also claims to be the largest single source of TV data.
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Michael Scott, vice president of ad sales and operations, Samsung Ads said in the announcement,
CTV advertising has been about delivering the solutions brands need to achieve measurable results. Today, we’ve evolved to a point where CTV is now capable of delivering results beyond simply reach and awareness. With BrightLine’s advanced capabilities, advertisers are now able to engage consumers in a real-time dialog and exchange for the first time on Samsung Smart TVs.
He further added,
Now with access to Brightline, Samsung advertisers can take home screen engagement a step further with dynamic, engaging ad experiences that are designed to be actionable. As we progress towards a future where personalized and relevant advertising is not only the norm, but expected, actionable home screen ads will continue to be a crucial advertising tool for brands.
Mike Bologna, BrightLine’s chief accelerator stated,
BrightLine is helping partners like Samsung Ads deliver on the promise and potential of truly dynamic CTV ad experiences. Now that Smart TVs have become so much more than just a vehicle for video consumption, these new ad units provide opportunities for audiences to engage and take action directly from their screen, complementing the rich Samsung connected ecosystem.
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