Havas Media Network Appoints Anand Kumar As President – South
Havas Media Network India, Havas India’s specialized media agency conglomerate, has announced the appointment of Anand Kumar as President – South, Havas Media India, to oversee operations in the southern region. Anand will work closely with the agency’s core leadership team and will be based in Bengaluru. He will report to Uday Mohan, Managing Director, Havas Media India.
Anand Kumar Appointed President – South of Havas Media India
Anand has twenty years of extensive experience working with prestigious agencies and in a variety of markets. His background spans a variety of categories and specialized media domains that he has worked in over the years. These include telecom & durables (Samsung, Panasonic, Sony, MTS), D2C & tech (Flipkart, PhonePe, Vedantu, Wakefit, Rapido), automotive (Hero MotoCorp, Suzuki, Yamaha, Hyundai), and lifestyle (Antonio Puig, Clarks, ITC Apparel, Flipkart Fashion, Myntra).
Havas Media India’s operations
Havas Media India’s southern operations have seen significant growth over the past few years. It is driven by notable client acquisitions and growth, including Swiggy, as well as the acquisition of well-known brands like PUMA, Ola, Quickr, Joyalukkas, and V-Guard. By making the South a thriving hub, this expansion has reinforced Havas Media’s position as the go-to partner for unicorns and up-and-coming brands in India. Anand Kumar worked for GroupM for ten years in a variety of senior roles before this.
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Here’s what they said
Uday Mohan, Managing Director, Havas Media India, said,
“We are now poised to embark on our next phase of growth, as we stay committed to making a meaningful difference in the industry. Our robust operations in the south, offer immense potential for marketers and as we continue to grow our business, Anand’s rich expertise will prove to be a huge leverage for us in the region. His addition to the team aligns perfectly with our commitment to staying at the forefront of media innovation.”
Talking about his new role, Anand commented,
“It is an exciting opportunity to be a part of a resurgent Havas. The remarkable growth trajectory witnessed by Havas Media Network India in recent years is truly commendable. I am particularly impressed by the agency’s refusal to get complacent. Its visionary approach towards expansion, transformation, and the distinct proposition of Meaningful Brands is truly inspiring. I eagerly anticipate collaborating with a dedicated team that has earned the trust of some of the most esteemed brands in the nation and partner with some great marketing minds.”
Mohit Joshi, CEO, Havas Media Network India, expressed,
“At Havas Media Network India, our team has grown to over 1000 members, reflecting our expanding presence both in terms of capabilities, talent pool and client base nationwide. Our operations in Bengaluru serve as a hub for numerous key and successful client relationships in the region. We are deeply ingrained in the southern market, leveraging our diverse competences via teams at PivotRoots, Havas Media India, and Centre of Excellence. As our network expands rapidly, we prioritize leaders who possess a profound understanding of the industry landscape. Anand’s appointment reflects our commitment to enhancing omnichannel planning capabilities and ensuring seamless workflows from client briefs to tangible business outcomes, particularly within the pivotal South market.”
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Havas Media Network India Forms a Strategic Partnership with Influencer Tech Platform, KlugKlug
Havas Media Network India has formed a strategic partnership with KlugKlug, India’s leading influencer technology platform. This collaboration aims to introduce unprecedented solutions in the field of influencer marketing. This indicates a commitment to increasing the impact and effectiveness of influencer-driven campaigns by 40% to 60% for brands in India and around the world.
Influencer Marketing Boom in India
In the realm of digital marketing, influencer marketing has become a powerful force. The projected spending was of $30 billion by 2023. In this regard, India stands out as the market with the second-fastest rate of growth. A third of Indian brands are said to have increased their budgets for social media influencers in the last year, which is evidence of the growing significance of this strategy and highlights the critical role influencers play in helping brands connect with their target audiences. The partnership between KlugKlug and Havas Media Network India comes at a time when the rules surrounding influencer marketing are being clarified and the industry is changing quickly. In addition, it positions them at the forefront of industry innovation with a signal, data, and solution-focused approach.
Meaningful solutions to build relationships between influencers and audiences
The partnership aims to provide clients with meaningful solutions by combining their collective expertise. This will not only increase brand visibility but also build real relationships between influencers and their audiences. Among the solutions KlugKlug provides for Havas Media Network India is the ability to use KlugKlug’s affiliate features to empower the agency to create influence affiliate programs. Furthermore, Havas can now access over 400 tier-two and three cities with regional and vernacular influencers. This thanks to the partnership’s advanced geo-filters.
Choosing influencers for the platform
Through their partnership with KlugKlug, Havas Media Network India guarantees that influencers are chosen according to TG Salience, KPIs for the brand, and other concrete factors. These affect business results. Because of KlugKlug’s additional experience, influencer marketing has strong credibility. This is thanks to its data-backed media-like approach to market research and cutting-edge insights. It is not only for the brand but also for its competitors and the industry in more than 180 countries.
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Here’s what they said
Rana Barua, Group CEO, Havas India, SEA & North Asia (Japan & South Korea), said,
“At Havas India, it has been our endeavour to introduce cutting-edge expertise that not only complements our current integrated Village ecosystem, but also helps our client partners grow their business meaningfully. While we have already been leveraging influencer marketing as a substantial expertise, this strategic alliance with KlugKlug will enable us to further bolster our offering, making way for a more transparent, tech-driven, and organised ecosystem. I wish both the teams the very best and look forward to some impactful work together.”
Mohit Joshi, CEO, Havas Media Network India, added,
“This exclusive partnership will help us select authentic influencers across 400+ regional markets who will showcase brands in the most credible manner, helping them achieve maximum customer outreach, creating a meaningful and transparent ecosystem for brands and influencers to collaborate and create content that connects with the audience at multiple levels.”
KlugKlug co-founder & CEO, Kalyan Kumar commented,
“KlugKlug is absolutely delighted to embark on this journey with Havas Media Network India by adding a scientific layer to the world of influencer marketing for clients. This is a further validation of how closely KlugKlug brings forth ‘data that matters’ for greater business impact. Having successfully validated our technology across India and globally, this is a massive stepping-stone in our efforts to bring true value to the accelerating influencer marketing landscape.”
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