Content Ignite Introduces Ads.txt Insights Tool for Enhanced Publisher Ad Revenue Transparency
Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed to assist publishers in optimising their ad revenue by maintaining accurate...
Omnicom and Amazon Ads Partner to Connect Audience Data to Browsing and Shopping Insights
According to Digiday, Omnicom announced a strategic partnership with Amazon around its Amazon Ads service at the Cannes Lions 2024. It’s all part of the holding company’s multi-pronged Cannes approach to strike partnerships and deals with major ad-tech and platform players as...
DanAds & Brand Metrics Join Forces to Transform Advertising with Advanced Brand Lift Insights
DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This...
IAS announces expanded Amazon integration, to offer advertisers enhanced insights
Integral Ad Science, a global media measurement and optimization platform, has announced that it has expanded its reporting and insights to Amazon. Through a server-to-server (S2S) interaction on Amazon’s DSP, advertisers now have access to measurement coverage for campaigns...
Flipkart Unveils Flipkart IRIS, its Insights Platform for Brands
The e-commerce company Flipkart has announced the official launch of Flipkart IRIS, its insights platform. The Flipkart IRIS platform, which stands for “Insights and Research Intelligence System (IRIS)”, represents a significant advancement in offering brands...
The Coca-Cola Company Unveils Coca-Cola Lens, Its Proprietary Consumer Insights Platform
The Coca-Cola Corporation has introduced Coca-Cola Lens, an open-access insights platform that disseminates information and knowledge from hundreds of thousands of retail and foodservice establishments across North America. The platform was created to assist operators and...
Insights from Publicis Amir Zeitouni: Navigating UAE’s Communication Landscape
Amir M Zeitouni, the accomplished Business Director at Publicis Communications UAE. With a wealth of experience in the telecommunications industry, Amir brings a unique blend of strategic vision and creative ingenuity to his role. Spearheading innovative communication...
In Conversation with EssenceMediacom’s Soumak Banik: Media Insights Unveiled
Embark on an insightful voyage through the media landscape guided by Soumak Banik, the accomplished Managing Director at EssenceMediacom Indonesia. EssenceMediacom is GroupM’s newest and largest agency that is committed to delivering marketing breakthroughs for brands in the...
Snapchat and Fospha Partner for Enhanced Snapchat Campaigns Insights
Snapchat and Fospha, a pioneer in marketing analytics and measurement, have announced a new collaboration. The partnership seeks to provide advertisers with more insightful campaign data. Additionally, the partnership aims to give eCommerce advertisers a more comprehensive...
VML’s Karim Sioufi: Transformative Insights in Marketing Excellence
Karim Sioufi, a seasoned Business Director at VML, brings a wealth of expertise garnered over an illustrious 15-year career across the global advertising and marketing landscape. He navigates seamlessly through diverse cultural terrains, establishing effective communication...
