Vistar Media Partners with Starlite Media to Manage Its CMS, Ad Server and SSP

The premier global supplier of technology solutions for out-of-home (OOH) media, Vistar Media, announced that Starlite Media, a high-end retail and digital out-of-home (DOOH) media network, has chosen to run its entire network on Vistar’s software. Through the expanded partnership, Vistar’s ad server, content management system (CMS), and supply side platform (SSP) will be used to seamlessly manage and operate Starlite’s inventory, unleashing its full potential.

Premium DOOH screens

Starlite’s network of over 500 high-end DOOH screens can be found in popular DMAs around the country and in busy shopping malls. Starlite will now leverage Vistar’s technological advantages to continue offering advertisers access to audiences at the point of purchase.

Ad Server

The Vistar Ad Server combines traditional loop-based and impression-based campaigns on one platform. Simultaneously, it automatically strikes a balance between all revenue streams, including programmatic, to guarantee Starlite fulfills its responsibilities and seizes all programmatic opportunities. Starlite is no longer concerned about missing out on demand or having to manually allot space for programmatic.

Cortex

Cortex is Vistar’s player software and device management platform. Vistar’s Ad Server can be seamlessly connected to Cortex. By using it, Starlite has simplified the process of onboarding new devices. Furthermore, it has greatly reduced the time and expense involved in expanding and managing their network.

SSP

Vistar’s SSP, which unites the biggest agencies, brands, and demand-side platforms (DSPs) to access its marketplace of DOOH inventory, is the biggest in the DOOH industry. Even though Starlite was already a partner with the SSP, using Vistar’s entire suite improves their relationship with the SSP. It will increase revenue, and make managing their programmatic business easier.

Read More: Perion Collaborates with Way.io for Programmatic DOOH in China

Mediation

While maximizing Starlite’s yield, Mediation connects Starlite to all of the main DOOH SSPs. When a Starlite ad spot becomes available, mediation simultaneously makes it available to Vistar, Place Exchange, Hivestack, and Broadsign, with the highest-paying advertiser being selected. By doing this, Starlite is guaranteed the chance to monetize each ad space at the best rate.

Insights on the DOOH market

The DOOH advertising market is anticipated to generate $ 19.03 billion in revenue in 2024. The market is expected to grow at a compound annual growth rate (CAGR) of 5.54% from 2024 to 2028. It will translate into a projected market volume of $23.61 billion by that time. The channel is still growing. So media owners need to make sure they have the right digital infrastructure in place to run inspiring and engaging OOH campaigns that draw in advertisers and keep them coming back for more.

Here’s what they said

Eric Lamb, SVP, Enterprise Solutions at Vistar Media said,

“Starlite’s network is a gateway to a premium audience at the point of purchase. We are delighted to deepen our partnership, bringing better technology and enhanced value to Starlite and to their advertisers.”

Kevin Rodgers, Head of Sales at Starlite commented,

“Vistar Media was the clear, trusted choice as a technology partner to help us more efficiently reach consumers in out-of-home retail environments in our key markets. We have been a proud media owner partner of Vistar Media for some time now, and are delighted to migrate to using its entire suite of SaaS technology to more effectively extend our rapidly increasing digital signage network to buyers across the United States.”

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