Vistar Media Acquires ADstruc, Adding Traditional OOH Planning and Buying Software to Complete Full Suite for Buyers
Vistar Media, the top global provider of technology solutions for out-of-home (OOH) media, today announced the acquisition of traditional OOH planning and buying software, ADstruc, from PJX Media.
“We live in a world powered by software, and the OOH media industry is no different,” said Michael Provenzano, CEO & Co-Founder of Vistar Media. “Vistar has had an amazing journey across our programmatic marketplace and enterprise software businesses, but at the same time, our customers consistently remind us that digital OOH—and programmatic within it—is just a portion of the greater OOH landscape.
“Our rebrand says it all: Vistar Media is ‘the home of out-of-home.’ To truly embody this, we must substantially contribute to how OOH is traditionally bought and sold. ADstruc completes our commitment to the industry and brings ADstruc customers and partners the software they love, with the engineering scale and service excellence that is Vistar.”
Read More: Vistar Media Partner with Plan B Media for Programmatic DOOH Advertising in Thailand and Singapore
For almost 15 years, ADstruc software has automated the traditional OOH planning, buying, and selling workflow. By eliminating routine tasks, ADstruc frees agencies to focus on strategy, creativity, and ROI for their clients. The tool streamlined media operations for PJX Media, enabling them to efficiently handle hundreds of millions in OOH billings with a team of experienced OOH experts. In total, the ADstruc platform processed over $1B of combined OOH investments for PJX and other agency subscribers. Now, backed by Vistar’s robust engineering, exceptional customer support, and experience scaling software globally, ADstruc is poised to become the go-to platform for the OOH industry worldwide.
“PJX Media gets stronger today by unlocking the value of ADstruc and we are tremendously excited to see this moment for the OOH industry take shape,” said Rick Robinson, CEO of PJX Media. “ADstruc is the favored workflow tool for planners, buyers, and sellers. The original vision of our founders, John Laramie, and Josh Warrum, to provide OOH software that can truly serve the entire industry – will now come to life across the entire OOH marketplace. Vistar has a proven record of scaling software and growing the OOH industry. I look forward to seeing it prosper in the hands of all buyers and sellers of OOH globally.”
Read More: Vistar Media Partners with Starlite Media to Manage Its CMS, Ad Server and SSP
PJX Media remains a growing, tech-driven independent OOH agency providing OOH planning and buying expertise to other agencies and brands across the US and globally. The acquisition also ensures PJX Media will continue to leverage the tool it originally developed as a client, retaining full access and use of ADstruc to automate their planning and buying. PJX Media’s clients will continue to benefit from the agency’s expertise with Vistar adding the depth and strength of their full suite of business tools.
The majority of OOH media owners across the US already work with ADstruc to respond to agency RFPs; they will now benefit from the most loved and trusted tool becoming available to the full global landscape of agency planners and buyers. And, unlike competitive solutions that charge transaction fees, ADstruc remains free for media owners.
Along with acquiring the software asset, Vistar will also bring on the ADstruc engineering team and a dedicated account manager. “With such strong leadership and foundational knowledge within the ADstruc team, I’m excited to put substantial investment around growing the engineering and support teams for ADstruc’s future,” said Provenzano.
ADstruc will be available to all US agencies beginning June 1, 2024, with global expansion expected throughout 2024.
For more information, please visit: https://www.vistarmedia.com/adstruc.
Read More: Vistar Media Partners with PRODOOH to Bring Programmatic DOOH Advertising to Latin America
About Vistar Media
Vistar Media is the home of out-of-home – providing brands, marketers, and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data, and expertise that allows brands to capture a better kind of attention. With a full suite of platforms to choose from—demand-side platform, supply-side platform, ad server, and Cortex CMS system—Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in 28 countries and is growing, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. For more information, visit www.vistarmedia.com or follow us on LinkedIn and Twitter.
About PJX Media
Based in New York, NY, PJX Media is a technology-driven OOH agency. It partners with agencies and brands, providing them access to every format of OOH inventory (digital and traditional) across the US & globally. The company’s combination of expertise, technology and data-enabled solutions provides marketers with greater transparency and speed in planning and executing their OOH media campaigns while helping guide them through the entire OOH advertising process—from audience-based planning to production, proof of posting, reporting, and more—providing a seamless experience. For more information, visit www.pjxmedia.com or follow us on LinkedIn.
Read More: Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard Network
Lamar Advertising Company Selects Vistar Media to Power its US Digital Out-of-Home Billboard Network
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced that Lamar Advertising Company, one of the largest outdoor advertising companies in the world, selected Vistar’s content management software (CMS), Cortex, to power its network of digital out-of-home (DOOH) billboards across the U.S. The agreement follows a partnership forged in 2023 in which Lamar chose Vistar to run its Denver Transit DOOH network.
Lamar offers advertisers the largest network of digital billboards in the U.S., boasting nearly 5,000 displays serving over 5 billion weekly impressions. Lamar deployed Cortex to its entire DOOH network in less than six weeks with zero downtime. The smooth transition underscores the effectiveness of Vistar’s Cortex software suite, purpose-built for the distinctive demands of DOOH networks.
Read More: Vistar Media Partners with PRODOOH to Bring Programmatic DOOH Advertising to Latin America
Sukhvinder Singh, SVP, Technology & Innovation at Lamar Advertising shared, “Having partnered with Vistar for over a decade, we were confident in their proven track record of success and trusted the unique technology they have built to power a DOOH network of our size. We have a shared passion for impactful OOH advertising, and we’re excited to expand on our partnership with Vistar to continue connecting advertisers with audiences that matter to them. The speed and efficiency with which we deployed their technology across our network was truly impressive.”
“Lamar’s nationwide footprint, paired with the sheer size of its digital billboards, allows advertisers to reach consumers with unparalleled creative impact,” said Eric Lamb, SVP, Enterprise Solutions at Vistar Media. “A network of this scale and influence deserves industry-leading technology to support it, and Vistar is thrilled to expand our CMS partnership across Lamar’s billboard network. It’s a really exciting time for OOH, and we’re honored to put Vistar’s engineering power behind Lamar’s incredible business.”
Reach out to Vistar today to learn more about the tools that have been specially engineered for media owners.
Vistar Media Partners with PRODOOH to Bring Programmatic DOOH Advertising to Latin America
NEW YORK, April 16, 2024 — Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced a strategic partnership with PRODOOH, the first and largest programmatic OOH media company in Latin America, to bring Vistar’s advertising capabilities to the region. The PRODOOH team of local experts will leverage Vistar’s advanced technology solutions to develop programmatic OOH across Latin America, beginning in Mexico and Brazil, with plans to expand to Argentina, Chile, Colombia and Peru this spring.
Today, advertisers and media owners can benefit from the following Vistar platforms in Mexico and Brazil:
- Demand-side platform (DSP): Vistar’s DSP connects marketers to the largest network of ad space in digital out-of-home (DOOH). Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. With Vistar’s DSP, marketers across Latin America can now easily incorporate OOH into their omnichannel marketing strategies.
- Supply-side platform (SSP): Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. This connects media owners in Latin America to demand around the world through Vistar’s extensive network of buyers across North America, Europe and Asia Pacific.
“Teaming up with PRODOOH to bring OOH solutions to Latin America is an exciting stepping stone for Vistar in our broader global expansion plans,” said Eugenie Chen, SVP, Strategy & Partnerships at Vistar Media. “Our goal at Vistar is simple – help marketers leverage OOH’s unique ability to motivate and delight, while giving media owners the tools they need to manage their OOH inventory networks efficiently. This partnership aims to do just that, and we couldn’t be more excited to extend our global demand into Latin America, while offering advertising partners around the world more opportunities to reach their audiences in this growing market.”
“We understand there’s a greater need to drive growth of the OOH category across Latin America, and an opportunity to inform buyers and media owners of the immense potential programmatic technology can bring to this channel,” said Roberto L’hopital, CEO & Co-Founder at PRODOOH. “With that, it’s become crucial to align ourselves with partners who embody a shared vision for what OOH can do for advertisers, both locally and globally, and how media owners can benefit from opening up their unique inventory to more demand. We bring our partners a deep understanding of the advertising market in Latin America, while Vistar offers us an arsenal of tools and expertise designed to help brands and media owners get the best out of the channel – from campaign strategy to execution to ROI. I can’t think of a better partner than Vistar to embark on this journey with, and look forward to seeing what our two companies accomplish together as we aim to further the adoption of programmatic OOH across Latin America.”
“For us at JCDecaux, it is important to always be at the forefront of the OOH industry, constantly seeking to generate greater value for our clients. Part of this commitment includes forging new synergies that contribute to and enhance the entire experience of advertising in outdoor media. That is why we are deeply excited to announce the successful integration with Vistar Media through PRODOOH, providing greater flexibility and optimization for advertisers, as well as access to the highest quality digital inventory in the country,” said Fernando Garduño, Head of Programmatic at JCDecaux.
Read More: Vistar Media Partners with Starlite Media to Manage Its CMS, Ad Server and SSP
“Vistar and PRODOOH’s partnership has unlocked a whole new world of demand for us, and a seamless, central way to extend our premium inventory across campaigns both locally and around the world,” said Tony Azuri, CEO of Out of Home Digital (formerly known as Screencast). “Not only are we no longer limited to advertisers local to Latin America, but our robust inventory network is now connected to demand from global buyers who value pushing boundaries when it comes to their OOH campaigns – from dynamic capabilities, flexible buying experiences, and advanced targeting and measurement solutions – that ultimately deliver stronger, more impactful campaigns across our screens.”
Outdoor ad spend in Latin America is expected to increase to $1.59 billion USD in 2024, demonstrating that more advertisers are recognizing the value OOH media can bring to their wider marketing plans. With programmatic DOOH specifically, advertisers can tap into a new world of benefits at ease – from enhanced audience targeting, higher brand exposure, fast campaign activations, increased flexibility, evidence-based measurement and more.
Reach out today to learn more about Vistar’s partnership with PRODOOH, and how to take advantage of programmatic DOOH in an upcoming campaign.
About Vistar Media
Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. For more information, visit www.vistarmedia.com or follow us on LinkedIn and Facebook.
About PRODOOH
PRODOOH is the first automated digital out-of-home (DOOH) buying platform in Latin America with the largest network of digital screens and the most precise segmentation for over 10 years. This allows advertisers to target specific audiences, utilizing data and technology to optimize advertising campaigns in real time. We offer access to the highest advertising demand, with global operations, dynamic creatives, personalized support, and our own programming team. We have available inventory with a network of over 700,000 screens worldwide and partnerships with major media owners. PRODOOH is a leading platform in the DOOH advertising industry in LATAM and recently expanded to the United States and Europe.
For more information visit: https://prodooh.com/# or follow us on Linkedln.
Vistar Media Partners with Starlite Media to Manage Its CMS, Ad Server and SSP
The premier global supplier of technology solutions for out-of-home (OOH) media, Vistar Media, announced that Starlite Media, a high-end retail and digital out-of-home (DOOH) media network, has chosen to run its entire network on Vistar’s software. Through the expanded partnership, Vistar’s ad server, content management system (CMS), and supply side platform (SSP) will be used to seamlessly manage and operate Starlite’s inventory, unleashing its full potential.
Premium DOOH screens
Starlite’s network of over 500 high-end DOOH screens can be found in popular DMAs around the country and in busy shopping malls. Starlite will now leverage Vistar’s technological advantages to continue offering advertisers access to audiences at the point of purchase.
Ad Server
The Vistar Ad Server combines traditional loop-based and impression-based campaigns on one platform. Simultaneously, it automatically strikes a balance between all revenue streams, including programmatic, to guarantee Starlite fulfills its responsibilities and seizes all programmatic opportunities. Starlite is no longer concerned about missing out on demand or having to manually allot space for programmatic.
Cortex
Cortex is Vistar’s player software and device management platform. Vistar’s Ad Server can be seamlessly connected to Cortex. By using it, Starlite has simplified the process of onboarding new devices. Furthermore, it has greatly reduced the time and expense involved in expanding and managing their network.
SSP
Vistar’s SSP, which unites the biggest agencies, brands, and demand-side platforms (DSPs) to access its marketplace of DOOH inventory, is the biggest in the DOOH industry. Even though Starlite was already a partner with the SSP, using Vistar’s entire suite improves their relationship with the SSP. It will increase revenue, and make managing their programmatic business easier.
Read More: Perion Collaborates with Way.io for Programmatic DOOH in China
Mediation
While maximizing Starlite’s yield, Mediation connects Starlite to all of the main DOOH SSPs. When a Starlite ad spot becomes available, mediation simultaneously makes it available to Vistar, Place Exchange, Hivestack, and Broadsign, with the highest-paying advertiser being selected. By doing this, Starlite is guaranteed the chance to monetize each ad space at the best rate.
Insights on the DOOH market
The DOOH advertising market is anticipated to generate $ 19.03 billion in revenue in 2024. The market is expected to grow at a compound annual growth rate (CAGR) of 5.54% from 2024 to 2028. It will translate into a projected market volume of $23.61 billion by that time. The channel is still growing. So media owners need to make sure they have the right digital infrastructure in place to run inspiring and engaging OOH campaigns that draw in advertisers and keep them coming back for more.
Here’s what they said
Eric Lamb, SVP, Enterprise Solutions at Vistar Media said,
“Starlite’s network is a gateway to a premium audience at the point of purchase. We are delighted to deepen our partnership, bringing better technology and enhanced value to Starlite and to their advertisers.”
Kevin Rodgers, Head of Sales at Starlite commented,
“Vistar Media was the clear, trusted choice as a technology partner to help us more efficiently reach consumers in out-of-home retail environments in our key markets. We have been a proud media owner partner of Vistar Media for some time now, and are delighted to migrate to using its entire suite of SaaS technology to more effectively extend our rapidly increasing digital signage network to buyers across the United States.”
Read More: Vistar Media Partner with Plan B Media for Programmatic DOOH Advertising in Thailand and Singapore
Vistar Media Partner with Plan B Media for Programmatic DOOH Advertising in Thailand and Singapore
Image Credit: Vistar Media
Vistar Media and Plan B Media have partnered. Plan B Media is the top out-of-home (OOH) media service provider in Thailand and other Southeast Asian markets. Vistar Media is a provider of OOH technology solutions. The collaboration will improve programmatic digital out-of-home (DOOH) advertising in Thailand and Singapore by introducing seamless programmatic solutions.
Vistar Media and Plan B Media partner for programmatic DOOH solutions in TH and SG
Through this partnership, Vistar Media users will have instant access to Plan B Media’s premium DOOH inventory, which the companies hope will lead to new business opportunities. Thanks to Vistar’s data, expertise, and toolkit, international advertisers will be able to engage with their target audiences more than ever before and produce measurable results.
This partnership will provide Vistar Media users with instant access to Plan B Media’s premium DOOH inventory, which the companies hope will lead to new opportunities. Vistar offers data, knowledge, and a toolkit that will enable global advertisers to engage with their target audiences more than ever before and produce measurable results. Programmatic DOOH enables advertisers to reach consumers with messages that are both relevant and customized to their needs by using technology to automate the buying and selling of ad space in real time.
Read More: Multiply Group Acquires 100% of DOOH Advertising Company BackLite Media
New opportunities arising with the partnership
With real-time access to Plan B Media’s premium DOOH inventory, Vistar Media and Plan B Media anticipate opening up new opportunities as a result of this exciting partnership. As part of this, global advertisers will be able to engage with their target audiences more effectively than ever before while delivering quantifiable results thanks to Vistar’s data, expertise, and suite of tools. The announcement was made soon after Vistar Media and Big Tree joined forces to offer advertisers in Malaysia a selection of high-end digital screens. Vistar and Big Tree have partnered to enable Vistar to link advertisers globally to Big Tree’s 30 digital venues, which include transit train stations, retail shopping malls, and outdoor billboards.
Furthermore, Big Tree’s OOH screens will be available to Vistar buyers and DSP partners for regional campaigns.
Here’s what they said
Franck Vidal, Vistar Media’s director of Southeast Asia sales and partnerships, said,
“We are very excited to be working with Plan B Media in Thailand and Singapore. This partnership signifies an important milestone in Vistar’s development in both markets and for the pDOOH industry. As Vistar continues to grow across Southeast Asia, we are looking forward to seeing the impact of this partnership on delivering exceptional DOOH campaigns for advertisers.”
Meanwhile, Palin Lojanagosin, CEO of Plan B Media PCL, added,
“By integrating Vistar Media into our extensive large format and retail digital screen networks, we’re empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies. This innovative approach is transforming the way brands engage with their audiences across multiple touchpoints, both online and offline.”
Read More: Perion Collaborates with Way.io for Programmatic DOOH in China
Eyeota and Vistar Media Partner to Enhance DOOH Targeting
Eyeota, a Dun & Bradstreet company and global source of digital marketing data, has formed a partnership with Vistar Media. Vistar Media is a global supplier of digital out-of-home (DOOH) programmatic technology. Through the partnership, buyers utilizing the Vistar DSP will be able to plan and target their DOOH campaigns more effectively by maximizing their media spend by utilizing Eyeota audience data, which covers over 30 verticals and seasonal events.
Enhanced DOOH campaign targeting
Integrating Eyeota audience segmentation with Vistar DSP allows advertisers to enhance campaign targeting across the wide network of outdoor digital inventory offered by Vistar. This includes billboards, street furniture, bus stops, airports, and a variety of other locations that let marketers interact with customers on multiple occasions throughout a typical day.
Marketers can now streamline their audience-targeting efforts across a wider programmatic landscape by working with the audiences of Vistar Media and Eyeota. With the help of this agreement, advertisers will be able to reach their target audience more successfully and get the most out of their DOOH investment with a comprehensive omnichannel digital marketing experience.
Insightful targeting options
Advertisers can obtain insightful and actionable targeting options by utilizing Eyeota’s vast audience data, spanning over 30 verticals and seasonal events, with Vistar DSP. By matching their DOOH campaigns to interest-based segments, behavioral ownership, employment, or demographics, advertisers can better target their messaging and reach the right audiences at the right moment.
Read More: JCDecaux Announces the Launch of Global Airport Programmatic DOOH
With the help of this collaboration, programmatic DOOH advertising has advanced significantly, enabling advertisers to easily activate Eyeota audience segments within the Vistar DSP. Eyeota and Vistar Media are at the forefront of the industry’s adoption of audience targeting strategies, allowing advertisers to harness the power of data-driven insights and produce more impactful and effective DOOH campaigns.
Here’s what they said
Trent Lloyd, head of APAC at Eyeota, said,
“Brands can now easily streamline audience targeting efforts, delivering personalised messages aligned with specific demographics and behaviours. It’s truly a game changer for advertisers to make the most out of their DOOH ads and drive engagement with the right customers in today’s fast-changing world of outdoor digital advertising.”
Ben Baker, Vistar’s APAC managing director, stated,
“We are thrilled to partner with Eyeota to provide our clients with best-in-class audience data for their DOOH campaigns. With Eyeota’s comprehensive audience targeting capabilities, advertisers can now optimise their programmatic DOOH campaigns, driving greater engagement and ensuring their messages resonate with their intended audiences.”
Read More: Nakheel Grants 10-Year DOOH Media Rights to Hypermedia
Vistar Media Launches Dynamic Creative for Real-Time Sports Updates
A leading global provider of programmatic technology for digital out-of-home (DOOH), Vistar Media, recently unveiled its real-time sports updates’ dynamic creative capabilities to assist brands in better driving fan engagement, tune-in intent, and affiliation with particular games based on real-time sports updates. In order to generate localized fan excitement, this novel product enables marketers to seamlessly incorporate real-time, league-specific sports feeds into their advertising creatives, including unique matchups, live scoring, and game results.
Real-time sports updates’ dynamic creative activation
One distinctive activation feature that distinguishes evolving creativity in the DOOH advertising environment is “Real-time sports updates.” By using data to automatically update some parts inside a single advertising asset, dynamic creative enables marketers to increase the relevance of their DOOH ads. In order to efficiently change creative based on a campaign’s objectives, audience, and current situation, this creative strategy includes a number of eye-catching use cases, such as “real-time sports updates.” Leading advertisers including the NBA and Bally’s Sports South have recently activated ‘real-time sports updates’ campaigns.
Image credit- Vistar Media
Read More: Vistar Media and Ten Square Collaborate for Immersive DOOH
In order to engage and enthrall their sports-obsessed audience, marketers can easily activate “real-time sports updates” DOOH campaigns with the return of professional and collegiate football and basketball.
Here’s what they said
Leslie Lee, SVP of Marketing at Vistar Media said,
If you’re trying to inspire someone to take an action – from tuning in to a game, to placing a bet, buying a ticket or even buying beer – you should prioritize making your message relevant and immediate. For sports-related marketing, featuring real-time game updates or upcoming match details makes your ads specific, engaging and likely to drive results.
Read More: Vistar Media Enhances DOOH Advertising with Retail Inventory Package
Vistar Media Enhances DOOH Advertising with Retail Inventory Package
With the release of its ground-breaking retail media targeting solution, Vistar Media, the top worldwide provider of programmatic technology for digital out-of-home (DOOH), is poised to completely transform the advertising environment. Vistar is launching Retail Inventory Packages to give marketers access to bundled, retail-specific DOOH inventory. Additionally, it will use a single deal ID to offer highly targeted marketing efforts at scale across big shops.
Vistar’s Retail Inventory Packages
These creative packages are made up of a variety of on-site displays found both inside and outside retail spaces. It will ensure that marketers interact with customers when they arrive at the store, browse, as well as at the precise moment of purchase. For optimum quality exposure, impact, and accuracy for brands, Vistar has worked extensively with its media owner clients to check each DOOH screen is indeed on-premise at the specified locations.
The packages provide access to well-known stores including Walmart, Walgreens, Whole Foods, Kroger, Shop Rite, CVS, and Albertsons for customers using Vistar’s DSP (demand side platform) or any of its omnichannel DSP partners.
Image credit- Tasty Ad
Read More: Vistar Media and Broadsign Partners To Optimize Programmatic DOOH Transactions
Achieving Omnichannel Marketing Success
Inventory Packages
Gaining access to expertly curated inventory packages that would otherwise be challenging to target at scale within, outside, and adjacent to big box retailers
Comprehensive Reach
Connect to more than 25,000 DOOH screens in the US’s top shops.
Hyper contextual messaging
Advertisers can do this to increase relevancy both inside and outside of a retail footprint.
Specific Location Targeting
By focusing on inventory at key stores, you may achieve exact location targeting and increase relevance at the moment of purchase.
Reliable Partners
Inventory from dependable retail partners provides businesses confidence that their advertisements will appear on premium, brand-safe screens in locations where goods are sold
Consumer packaged goods (CPG), personal care, and financial services marketers can all benefit from Vistar’s retail inventory packages. It is ideal for those wishing to carry out co-branding and shopper marketing strategies. It includes on-premise marketing campaigns, targeted promotional initiatives, and more. For instance, a beauty brand wants to advertise its limited-edition holiday gift set. It can deliberately target screens within a retailer’s locations around the country sold exclusively at that store. With this, the brand can ensure their holiday product receives the most exposure among nearby and on-premise customers,
Here’s what they said
Lucy Markowitz, SVP of U.S. Demand at Vistar Media said,
The ability to present actionable messaging at and around the point-of-sale, in high-value and precise retail locations, is increasingly becoming a necessary component in driving consumers from consideration to purchase. This new tool provides marketers with the ability to meet consumers where the majority of transactions still take place – in-store – with thoughtful, action-driven messaging in the real world, at the moments it matters most.
Read More: Vistar Media and Ten Square Collaborate for Immersive DOOH
Vistar Media and Ten Square Collaborate for Immersive DOOH
Vistar Media has named Ten Square of Singapore as their SSP partner for programmatic DOOH engagements. Vistar Media is the world’s top provider of programmatic software and digital signage, and Ten Square is Singapore’s largest outdoor LED display. Marketers in Southeast Asia who are linked to Vistar Media’s SSP will receive access to Ten Square’s 3D anamorphic screen as a result of this groundbreaking alliance.
A One-Of-It-Kind Canvas
Ten Square is located in Singapore’s buzzing CBD, on the face of the renowned one-stop automobile vending machine. The 305 sqm. digital banner features high-resolution visuals with a pixel pitch of 10mm and over 2 million pixels. Translucent balloons with LED lights offer an extra lighting effect on both sides of the building. The screen can display 3D anamorphic content on three sides. It is a landmark structure in Singapore that provides onlookers with a comprehensive and captivating experience.
The screen is in a busy shopping center and acts as a stage venue for brand activations. Such peak positioning increases exposure and draws attention to the structure. Vistar Media believes that by working together, advertisers will be able to genuinely tap into the upcoming age of programmatic out-of-home advertising. It will also enable advertisers to unleash their vast creative potential via the medium. All eyes will move to Singapore as the world witnesses this unique canvas being used for innovative advertising campaigns.
Read More: All You Need To Know About The Rise Of DOOH Advertising
And what they said
Ben Baker, Managing Director, APAC at Vistar Media stated in the announcement,
As we double down on our investment in programmatic DOOH across Southeast Asia, I’m excited to forge such a strong partnership with Ten Square bringing advertisers one of the most unique out-of-home formats in Singapore for their advertising efforts. Partnerships like these are crucial to our efforts at Vistar to accelerate the overall adoption of pDOOH and I’m confident this will help advertisers continue to recognize the unique value the channel can bring to an omnichannel media mix.
Gary Hong, Founder of Ten Square said,
We are thrilled to partner with Vistar Media to help brands execute iconic pDOOH campaigns across our standout, “state of the art” screen that sits on the façade of the eye-catching car vending machine. With these innovations, we hope to elevate creatives and branding to new heights, captivating audiences even in the darkest of nights through our mesmerizing 3D anamorphic “ready” billboard. The seamless fusion of technology and artistry empowers brands to make a deep and lasting impression on passersby.
Read More: Vistar Media and Broadsign Partners To Optimize Programmatic DOOH Transactions
