Vistar Media and Plan B Media have partnered. Plan B Media is the top out-of-home (OOH) media service provider in Thailand and other Southeast Asian markets. Vistar Media is a provider of OOH technology solutions. The collaboration will improve programmatic digital out-of-home (DOOH) advertising in Thailand and Singapore by introducing seamless programmatic solutions.
Through this partnership, Vistar Media users will have instant access to Plan B Media’s premium DOOH inventory, which the companies hope will lead to new business opportunities. Thanks to Vistar’s data, expertise, and toolkit, international advertisers will be able to engage with their target audiences more than ever before and produce measurable results.
This partnership will provide Vistar Media users with instant access to Plan B Media’s premium DOOH inventory, which the companies hope will lead to new opportunities. Vistar offers data, knowledge, and a toolkit that will enable global advertisers to engage with their target audiences more than ever before and produce measurable results. Programmatic DOOH enables advertisers to reach consumers with messages that are both relevant and customized to their needs by using technology to automate the buying and selling of ad space in real time.
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With real-time access to Plan B Media’s premium DOOH inventory, Vistar Media and Plan B Media anticipate opening up new opportunities as a result of this exciting partnership. As part of this, global advertisers will be able to engage with their target audiences more effectively than ever before while delivering quantifiable results thanks to Vistar’s data, expertise, and suite of tools. The announcement was made soon after Vistar Media and Big Tree joined forces to offer advertisers in Malaysia a selection of high-end digital screens. Vistar and Big Tree have partnered to enable Vistar to link advertisers globally to Big Tree’s 30 digital venues, which include transit train stations, retail shopping malls, and outdoor billboards.
Furthermore, Big Tree’s OOH screens will be available to Vistar buyers and DSP partners for regional campaigns.
Franck Vidal, Vistar Media’s director of Southeast Asia sales and partnerships, said,
“We are very excited to be working with Plan B Media in Thailand and Singapore. This partnership signifies an important milestone in Vistar’s development in both markets and for the pDOOH industry. As Vistar continues to grow across Southeast Asia, we are looking forward to seeing the impact of this partnership on delivering exceptional DOOH campaigns for advertisers.”
Meanwhile, Palin Lojanagosin, CEO of Plan B Media PCL, added,
“By integrating Vistar Media into our extensive large format and retail digital screen networks, we’re empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies. This innovative approach is transforming the way brands engage with their audiences across multiple touchpoints, both online and offline.”
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