Meta Platforms Announce AI Image and Text Generation for Ads
Meta Platforms has announced that it is adding tools to its generative AI ads suite that allow users to automatically create variations of images and add text on top of them. The tool, which the social media giant has hailed as a crucial safety feature, will launch in a test version without the watermarks that are currently applied to all images created by its user-facing Meta AI assistant.
The news is made at a time when Meta is investing billions of dollars in the development and maintenance of its generative AI models to persuade advertisers that automating the creative aspects of their campaigns will yield greater returns on investment.
Meta to add AI suite for image and text generation for ads
Advertisers can upload images of their products and use Meta’s image generation tool to create variations of those images, such as reorienting the products or showcasing users in different environments. Additionally, it adds the ability to directly overlay text onto generated images and broadens the range of text-generation options for headlines and key selling points.
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In the upcoming months, the company will allow advertisers to enter text prompts that can be used to customize image variations. Advertisers running campaigns in regulated industries like politics will not be allowed to use the products, just like previous generative AI tools.
Gen AI adoption
Advertisers have been more cautious about the new generative AI tools, but they have jumped at the chance to adopt AI ad tools that automate the placement of their campaigns in front of various user groups. Some brands are concerned that their logos or other intellectual property may end up in images created by others, and they have voiced their reservations about how tech companies will use any images they upload to enhance the models.
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Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a Curated Set of the World’s Most Trusted Publishers
New York, NY – Taboola, a global leader in powering recommendations for the open web, today announced Taboola Select, a new offering created exclusively for large advertisers that provides access to a curated selection of Taboola’s premium editorial partnerships.
For the first time, Taboola is offering advertisers a way to leverage a highly curated subset of just 15 percent of Taboola’s most premium publishers in the U.S., to drive performance campaigns. Taboola Select offers advertisers a way to connect with millions of daily active users on premium destinations including Yahoo, Business Insider, and The Associated Press in inventory that is highly visible, brand safe and surrounded solely by trusted editorial content.
Taboola Select allows advertisers to tap into standalone placements on nearly every part of esteemed publisher sites, including homepages, in mid-article sections and in a new position called Featured Placements.
Brands that choose Taboola Select can harness the power of CPC buying and leverage Taboola’s advanced AI, including the highly effective Maximize Conversions bidding technology, which consistently reduces CPAs by 15% on average.
“Taboola is giving advertisers access to the most trusted publishers in the world, to reach consumers,” said Adam Singolda, CEO at Taboola. “Reliable and effective performance advertising has always been crucial, as these types of campaigns continue to help brands stay resilient and drive results regardless of industry headwinds. Taboola Select is one of the industry’s most unique packages for large advertisers to tap into, to run performance campaigns and to reach consumers at scale. We’re combining brand safe environments via our direct relationships with the world’s most premium publishers, with prominent ad placements that brands simply can’t get anywhere else.”
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About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Publicis Groupe’s Ekin Caglar Joins T&Pm as Global CTO
Image Credit: More about advertising
Publicis Groupe’s head of agency technology, Ekin Caglar, has joined T&Pm as global chief technology officer (CTO). Intending to put “AI at its core,” The&Partnership and mSix&Partners merged last month to form T&Pm. This is the first significant hire since then.
Ekin Caglar joins as Global CTO at T&Pm
With eight years of experience at Publicis Groupe, including time at BBH, Caglar is well-suited to accomplish just that. He has also worked at Boots and the Bank of England on digital strategy. In his new position, he will be in charge of all technology operations, maintain communication between the media and creative departments, and ensure that the agency is utilizing new technological advancements. Caglar will collaborate with newly promoted global chief performance officer Caroline Reynolds and global chief innovation officer Oliver Feldwick (who also leads AI and creative effectiveness technology for WPP’s Studio X for The Coca-Cola Company).
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Here’s what they said
Ekin Caglar said,
“T&Pm’s vision to be a new type of agency positioned to deliver solutions in an AI-shaped world, while providing an amazing experience to its customers, is refreshing. To do that it has to not only streamline its operations with technology, but also augment every part of it with AI. I am very excited to join T&Pm to realise this ambition. It’s big, it’s bold, and it is absolutely what our industry needs.”
Jack Swayne, partner added,
“AI now influences every part of the models we build for clients as well as our own operations and ways of working. The experience and capabilities of Ekin, Caroline and Oli will bring together our media, creative and experience capabilities with cutting edge AI powered technology to deliver against our clients marketing ambitions. They are all outstanding leaders and we’re thrilled to welcome Ekin to T&Pm as we accelerate our business’s global expansion.”
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PubMatic Announces Partnership with GroupM For Cohort-Based Modeling Capabilities
NYC/London, April 16th, 2024 — PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modeling capabilities for advertisers. This collaboration, a first-of-its-kind in the market, leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale.
The proprietary technology, seamlessly integrated into the PubMatic SSP, utilizes impression level data to generate privacy-compliant audience segments. The technology delivers sustainable scalability for both buyers and sellers, with no personal data moved or shared in the buying process. Data is exclusively connected to inventory on the sell-side, creating enhanced auction packages for advertisers through advanced demand-side tools. This ensures full-scale inventory reach, while eliminating the need for ID matching.
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Data signals within the digital media ecosystem are evolving with the deprecation of third-party cookies on Chrome, impacting addressability across the open web. PubMatic has been making dedicated investments over the past few years to address this challenge, and 80% of impressions on the platform now have alternative signals to the third-party cookie available to buyers. Nonetheless, there remains work to be done to close the remaining gap. This new strategic partnership further expands our efforts towards ensuring robust protection of user data and fostering insight-driven advertising that fuels value for both brands and publishers.
User privacy is rigorously safeguarded through machine learning AI technology that collates data and drives segmentation, rather than third-party cookies, while it also eliminates the need for user-level data to be moved or shared during the buying process. This empowers publishers to leverage their first-party data without compromising user trust, providing more effective addressability to all GroupM advertisers. This approach is channel agnostic, which means publishers and advertisers can participate regardless of device or ad format, inclusive of CTV, mobile app, and browser environments. This collaboration creates a more transparent, privacy-first, and universally rewarding online advertising experience.
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Andrew Baron, Senior Vice President of Addressability and Marketplace at PubMatic reemphasizes,
“Upholding user privacy while simultaneously driving value for brands and publishers is of paramount importance in digital advertising. This first-of-its-kind partnership with GroupM offers a solution that combines PubMatic’s data and infrastructure with Resolve’s technology to deliver measurable advertising outcomes across cookieless inventory. This powerful combination of advanced privacy-safe technology and the extensive reach of PubMatic will redefine how publishers and advertisers collaborate, making it simple to optimise ad relevance and maximise the positive impact of ad campaigns on all sides.”
GroupM’s Senior Director of Investment, Rory Latham, says:
“This partnership with PubMatic gives us the opportunity to drive efficiency for clients by consolidating with fewer partners and strengthening our capabilities. By tapping into PubMatic’s vast range of capabilities and connections, we can enhance access to a triple-tiered selection of benefits including expanded addressability, refined data protection, and continued targeting precision even amid data access and regulatory challenges.”
The new solution is now available across the United States and United Kingdom.
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Microsoft Announces Substantial $1.5B In G42, Abu-Dhabi’s AI Tech Holding Firm
Microsoft has revealed a substantial $1.5 billion investment in G42, an esteemed Abu Dhabi-based AI technology holding firm. The agreement highlights efforts to provide enterprises throughout the world with cutting-edge AI technologies and cloud capabilities. The two businesses will collaborate to provide clients in the public and private sectors with AI apps and services that are hosted on Microsoft Azure. Amid the global struggle for tech supremacy, it also grants the American behemoth a minority interest and a board seat, enabling the two to strengthen their relationship. Deputy Ruler of Abu Dhabi and G42 Chairman Sheikh Tahnoun bin Zayed Al Nahyan was there when G42’s relationship with Microsoft was announced.
Microsoft’s significant $1.5 bn investment in G42 for AI adoption
The partnership aims to increase Middle Eastern, Central Asian, and African developing nations’ access to AI. The agreement also includes a $1 billion development fund (AED 3.67 billion) to support the creation of an AI talent pool and foster the growth of competent and skilled AI developers to boost innovation and competitiveness for the UAE and the surrounding area. Brad Smith, President and Vice Chair of Microsoft, will join the G42 Board of Directors as part of this expanded cooperation. The increased cooperation will enable businesses of all sizes in hitherto untapped markets to make use of cloud computing and artificial intelligence (AI) while guaranteeing that the technology they use complies with cutting-edge safety and security requirements. Businesses of all sizes would be able to benefit from cloud computing and artificial intelligence while ensuring that the technology they employ conforms with the strictest safety and security regulations worldwide thanks to enhanced cooperation.
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Adhering to AI best practices with IGAA
Microsoft and G42 have secured unprecedented government agreements to support their business relationship and guarantee the ethical and secure development of AI technologies. The two companies have signed the Intergovernmental Assurance Agreement (IGAA), which for the first time lays out pledges to adhere to best practices for reliable AI. The IGAA requires Microsoft and G42 to improve security standards and abide by pertinent national and international laws. It was created in close consultation with the governments of the United Arab Emirates and the United States. Through close collaboration under the auspices of this comprehensive IGAA, the companies hope to establish a new benchmark for ethical AI collaborations across the public and private sectors. Both governments have pledged to uphold ethics and security requirements under the pact.
Significant milestones
Over the previous year, G42 and Microsoft have achieved several significant milestones that have increased their relationship. This includes a cooperative strategy unveiled in April 2023 to create AI solutions customized for business and government using Microsoft’s vast network of partners and cloud computing power. The firms signed a contract in September 2023 to launch sovereign cloud services and work together to maximize the potential of advanced artificial intelligence features on the Azure public cloud platform. Finally, Microsoft revealed in November 2023 that the Jais Arabic Large Language Model from G42 is now available on the brand-new Azure AI Cloud Model-as-a-Service.
Microsoft most recently made the Arabic language model from G42 available on its new AI model hosting service this winter. The strategic partnership has already produced significant co-development of cloud and AI products in less than a year.
Read More: Mercedes-Benz and Google Strengthen Partnership for AI Powered Customer Experience
Here’s what they said
Chairman of G42, Sheikh Tahnoon bin Zayed Al Nahyan commented,
“Microsoft’s investment in G42 marks a pivotal moment in our company’s journey of growth and innovation, signifying a strategic alignment of vision and execution between the two organisations. This partnership is a testament to the shared values and aspirations for progress, fostering greater cooperation and synergy globally.”
Brad Smith, Microsoft Vice Chair and President said,
“Our two companies will work together not only in the UAE, but to bring AI and digital infrastructure and services to underserved nations. We will combine world-class technology with world-leading standards for safe, trusted, and responsible AI, in close coordination with the governments of both the UAE and the United States.”
Peng Xiao, Group Chief Executive Officer of G42 added,
“Through Microsoft’s strategic investment, we are advancing our mission to deliver cutting-edge AI technologies at scale. This partnership significantly enhances our international market presence, combining G42’s unique AI capabilities with Microsoft’s robust global infrastructure. Together, we are not only expanding our operational horizons but also setting new industry standards for innovation.
Samer Abu-Ltaif, Microsoft Corporate Vice President and President, Central and Eastern Europe, Middle East, and Africa stated,
“Our investment in G42 stands as a testament to the thriving and dynamic tech landscape in the UAE and the broader region. This strategic partnership is well-positioned to ignite opportunities for our customers and partners, accelerate innovation, and fuel economic growth. With G42, we will introduce cutting-edge technologies that will empower countries and markets to advance their digital agendas by harnessing the power of Cloud and AI.”
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Mercedes-Benz and Google Strengthen Partnership for AI Powered Customer Experience
Mercedes-Benz and Google Cloud have expanded their strategic partnership. Google Cloud’s Vertex AI platform will assist the automaker in transforming important customer experiences through AI and generative AI (gen AI) technologies. Mercedes plans to integrate cutting-edge e-commerce features, such as a new intelligent sales assistant driven by artificial intelligence and search and recommendation capabilities comparable to those found on Google, into its online store. The company also plans to expand its use of Google Cloud AI to make its call center experience more seamless and helpful and will leverage AI and gen AI tools, including Vertex AI and Google’s Gemini models, to make its marketing campaigns more personalized and relevant to customers worldwide.
Mercedes-Benz to integrate Google Cloud’s AI technologies
With more and more of the car-buying process taking place online, Mercedes-Benz will be able to revolutionize e-commerce and turn its online storefronts into an extension of the showroom floor with the aid of Google Cloud’s AI technologies. Mercedes plans to introduce a new intelligent sales assistant on its website in 2024 using Google’s Gemini models. With the ability to communicate in natural language, the Mercedes-Benz Virtual Assistant (MVA) will be able to assist customers in finding the right car model, setting up a test drive, or even beginning a purchase. To make it even simpler for customers to search and shop, the automaker will also investigate integrating Google Cloud’s Vertex AI Search service into its websites.
Customers will be able to quickly find relevant car models and products on Mercedes’ website by using the smart sales assistant or the search bar, with enhanced e-commerce functionalities. Examples of these queries include “Newest EV models that seat five people” or “2024 red wagon.” Currently available in Germany and the UK, the Mercedes-Benz Virtual Assistant (MVA) is being implemented in European markets. In Europe and other countries, the smart sales assistant will be made available on websites by 2024.
Mercedes implementing Google Cloud’s conversational AI
Mercedes has also been integrating Google Cloud’s Dialogflow conversational AI technology into its call centers in the United States for the last six months. Since their launch, automated agents have assisted Mercedes customers in over 30 languages with ease, handling over a million calls and providing information on leases, payments, and upgrades. Mercedes intends to increase its use in additional markets, building on the achievements observed in the US. Mercedes’ decision to integrate conversational AI into its contact center operations will also enable its agents to spend more time helping clients with intricate requests that require human intervention.
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Lastly, to optimize the value of its customer data, which it handles using Google Cloud’s BigQuery data warehouse platform, Mercedes-Benz has also been utilizing the Vertex AI platform. The carmaker has been utilizing artificial intelligence (AI) to improve audience segmentation and personalize content on its US website.
Next-gen ADAS system
Mercedes-Benz is developing its next generation of Advanced Driver Assistance Systems (ADAS) with the help of Google Cloud technologies. Google Cloud will serve as the foundation for Mercedes’ Next Generation Internal Development and Test Platform for autonomous driving, enabling even more efficiency and flexibility in the company’s product development. The capacity of Google Cloud to handle enormous volumes of data and scale AI workloads will also contribute to the further advancement of AI-driven and intelligent vehicles.
With the announcement, Google and Mercedes-Benz have entered a new phase of their strategic partnership, which started in February 2023 when Mercedes-Benz chose the Google Maps Platform as the basis for its own branded navigation experience. As of right now, over three million customers can access trustworthy Place Details supplied by Google in their Mercedes vehicles. As part of the collaboration, YouTube has been integrated into Mercedes’ infotainment system, and the automaker is using several AI, data, and open infrastructure tools from Google Cloud.
Here’s what they said
Ola Källenius, Chief Executive Officer, Mercedes-Benz commented,
“Partnering with the very best in their respective fields is an important part of our software strategy – Google is the perfect example of that. With Google Cloud, Mercedes-Benz is building new ways to deliver the most intelligent vehicles to our customers and to create personalized, intuitive experiences.”
Sundar Pichai, CEO of Google and Alphabet said,
“Mercedes-Benz has a long history of using technology to create exceptional experiences for their customers. We’re excited to help them apply Google’s advanced AI to engage with customers in new ways from improving customer service to optimizing their website experience, with much more to come from this collaboration in the future.”
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AI-Based Bidding: – Future of Programmatic
As digital media landscape evolving, led by the dominance of platform world & increasing preference of programmatic, brands are looking for opportunity to get more out of their digital ad investments. In programmatic buying pivotal challenge lies in determining the optimal bid for a desired outcome. Winning bid that drives the outcome at optimal cost is the balancing act that requires speed, intelligence, advance optimization & automation. However, the sheer volume & complexity of campaign data & multiple platforms present significant constraint, limiting the extent to which a programmatic traders can independently navigate these intricacies.
Custom or AI-Based bidding
Initially walled garden platforms were limited to manual or automated bidding strategies; however, landscape has changed by opening to offer third party AI based intelligence for optimization & automation. This transformation gave brands an opportunity to shift towards “Custom bidding or AI-Based bidding” function. AI based bidding allow brands to dynamically adjust the bids for ad impression in real-time, optimizing their chance of winning auction that drives business specific KPI. AI Based bidding do provide forecasting capabilities to illustrate how many conversions are expected & can integrating third party & first party data signals like location, device, site behavior, demographics & so on.
While walled garden platforms offer automated bidding that may seem akin to AI- based bidding, there exists a distinction in their modus operandi. Automated bidding uses algorithms & pre-defined rules to automatically adjust bids based on specific criteria. AI- based bidding goes a step further by incorporating machine learning & predictive modeling. it allows bidding algorithm to learn & use broader range of data, identify patterns that may not be explicitly defined by rules. Automated bidding often adopts one size fit all approach to purchasing impression, whereas AI based bidding takes a bespoke & tailored approach, designed to deliver outcome to specific business goal.
AI-based bidding empowers brands to transcend a singular & devise multi layered bidding strategies. Brands can go beyond a single action and create a multi-layered bid. Let’s understand this with an example of a D2C Brand and the users who land on website/app can complete one of the following key actions.
- Sign in with already a customer or single sign on with google/FB account.
- Add to cart.
- Contact Us
Weighted conversion in AI-based bidding
A compelling feature of custom bidding known as weighted conversion is particularly impactful. The provided example outlines distinct stages of the customer journey, such as a user clicking “Add to cart” indicating proximity to a purchase or completing a “single sign-on with Google/FB” signifying a new customer & contact us means seller or buyer inquiries. In the AI-based bidding, this approach allows for the optimization of a combination of goals, assigning varying weights to each action. For instance, a click on “Add to cart” may carry a higher weight due to its proximity to a purchase, while a “single sign-on with Google/FB” may be weighted differently to signify the acquisition of a new customer. Leveraging weighted conversion, AI based bidding will craft unique scripts and tailor bids & optimization for each specific action to maximize desired outcome.
The Future of Programmatic with AI-based bidding
The future of AI- based bidding in programmatic advertising holds promising development. As Artificial technology continues to advance, custom bidding is likely to become more sophisticated & tailored to specific brand needs. In cookies-less world, AI can delve into intricacies of user data to create more refined audience segment & bid them basis their chance of driving higher ROI. Cutting-edge AI integration may enable advertisers to optimize bidding strategies seamlessly across multiple channels, providing synchronized approach to reaching audiences across diverse platforms such as display, DOOH, video, audio, and social media. By integrating first-party data brands can strategically adjust bids based on where a user is in the marketing funnel, whether they are exploring products, adding items to the cart, or completing a purchase.
AI will play a pivotal role in shaping more intelligent, adaptable & effective programmatic advertising strategies.
This article is written by Prashant Nandan, Senior Vice President – APEX (Digital & Traditional Media)
Prashant Nandan
Digital Strategy | Digital product & solution | Client servicing | Digital Trading | Media Planning & buying | Business Development
Prashant is an aspiring leader who connects business ideas so that they can unlock potential and achieve the impossible. He has over 16 years of experience in strategic digital marketing, publisher inventory partnership, media planning & buying, digital trading, digital product and solution development, & client servicing.
Microsoft Advertising Announces Global Rollout of Performance Max Campaign
Microsoft Advertising has announced the global rollout of the Performance Max (PMAX) campaigns, a new automated campaign type that aims to streamline advertising efforts and maximize results across Microsoft platforms.
What is Performance Max?
Performance Max is a brand-new automated campaign type that maximizes Microsoft’s automation capabilities to increase conversions. This is with the help of assets, signals, and goals, users design the strategy. To maximize performance, industry-leading AI also dynamically creates and optimizes ads across the distinctive Microsoft Advertising surfaces. This all-in-one campaign offers a simplified setup for cross-channel, multi-format optimization that can increase conversions as well as AI-powered suggestions that are goal-oriented.
Campaign optimization with cutting-edge AI
For advertisers wishing to leverage Microsoft’s cutting-edge AI technology to optimize their campaigns, Performance Max offers an all-in-one solution. Important characteristics consist of:
- Simplified multi-format advertising: PMAX optimizes the best placements by delivering ads in multiple formats via Microsoft Advertising channels.
- AI-Powered Optimization: With the promise of improved performance, Microsoft’s AI dynamically generates and improves advertisements based on your objectives, assets, and audience signals.
- Goal-Driven Management: PMAX optimizes campaigns to help you reach the precise goals you specify for your business.
- Campaigns run by advertisers in Performance Max’s open beta have shown excellent results, generating more conversions at a cost-effective rate.
PMax campaigns are the best option for people who lack the time or resources to manually optimize their channels because they can help reach a larger audience and automate online advertising optimization. Nonetheless, some advertisers might feel uneasy about giving up control and having AI decide for them.
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Getting Started with Performance Max Campaign
It is easy to set up a PMAX campaign:
- Establish Goals: Performance Max optimizes according to the conversion types that are most valuable to the company.
- Add Creative Assets: Having as many excellent text and image resources as you can aid in producing more customer-relevant advertisements. Microsoft Advertising’s AI will suggest new assets for the campaigns based on the initial inputs and the final URL; these can be used to create or select additional ad formats and inventory for the ads to appear on.
- Establish Audience Signals: Let Performance Max know which kinds of customers are most valuable and likely to convert so that it can tailor its optimization to them across the exclusive Microsoft network. Although it’s not necessary, setting up audience signals can help expedite the Performance Max campaign’s learning and optimization process.
Extra Features and Upcoming Improvements
With Performance Max, helping advertisers deliver more results with less effort is just getting started. Microsoft will be introducing additional features to Performance Max campaigns in the upcoming months, including
- Brand Exclusions.
- Search for Insights Reports
- Search for Themes
- Video assets
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IPG Partners with Adobe GenStudio for Gen AI Powered Content Creation
Interpublic Group (IPG) has become the first company to form a global partnership with Adobe to power content creation and activation across its operations. IPG is the first to incorporate Adobe GenStudio into its marketing technology platform throughout all of its global operations. Generative AI allows brands to expedite the ideation, creation, production, and activation of content.
IPG Integrates Adobe’s GenStudio for Gen AI-powered content creation
IPG’s engine, which automates and streamlines the entire customer experience. With this, brands can better engage, convert, and hold onto their audiences. This can be through earned, owned, and paid channels as well as individually. Using the combined power of Adobe Workfront, Adobe Experience Manager, Adobe Express, Adobe Firefly, Adobe’s family of creative generative AI models, and Frame.io, Adobe GenStudio powers the content supply chain within the IPG engine. IPG uses identity products and proprietary Acxiom data within the IPG engine. It helps to build more genuine connections with brands and a more accurate picture of the consumer. The IPG engine also makes use of the investments that marketers are already making in media and marketing technology. This will assist in integrating customer intelligence throughout the content engagement landscape,
Utilizing proprietary Acxiom data
IPG’s dedication to innovation is demonstrated by this collaboration with Adobe, which shows large investments in data, technology, and artificial intelligence. Adobe and Acxiom share a common goal of providing enhanced customer value via their identity and data products, which liberate value for customers by securing personalization in all-encompassing customer insights. The underlying capabilities of Adobe Experience Platform and Adobe Real-Time Customer Data Platform will be enhanced by Acxiom’s data and identity products, speeding up this endeavor and improving everything from AI-driven audience creation to identity resolution.
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Here’s what they said
Philippe Krakowsky, CEO of IPG said,
“Marketers today are looking to accelerate personalized connections with consumers, with an audience and commerce-led approach to every engagement. This new partnership with Adobe takes our capabilities to a new level. We’re deploying a unified operating system across our entire portfolio, fueled by data and audience insights, to craft content strategies that enhance human creativity with ethically sourced gen AI.”
Anil Chakravarthy, President, Digital Experience Business at Adobe added,
“Brands are struggling to meet the growing demand for digital content, particularly now that consumers rightly expect experiences to be personalized to their individual tastes and preferences and delivered in real-time. By leveraging Adobe GenStudio, IPG is bringing together comprehensive, best-in-class creative and digital marketing capabilities, fueled by generative AI, with IPG Engine to deliver its clients true content velocity at the speed of social.”
Jayna Kothary, Chief Solutions Officer, IPG stated,
“By harnessing Acxiom’s rich data resources, we’re able to amplify Adobe’s AI tools, enriching customer data profiles and delivering unparalleled insights for enhanced personalization, improved engagement, and superior outcomes. Our operating system transforms the way brands and marketers approach customer experiences, whether it’s for information, entertainment, or shopping. We’re excited to bring this offering to our clients and drive actionable growth for their businesses.”
Read More: Adobe Acquires Indian AI-Powered Platform Rephrase.ai
Kofluence Names Sohail Qadri Khan As Vice President – Client Success
Sohail Qadri Khan has been appointed as Vice President of Client Success at Kofluence. Kofluence is a disruptive AI-driven Ad-Tech influencer marketing platform. In his new position, Sohail will oversee the strategic management of major accounts throughout India. He will focus on developing new business prospects. Furthermore, he will work on strengthening current alliances to upsell and cross-sell influencer marketing campaigns.
Sohail Qadri Khan appointed as VP – Client Success at Kofluence
With over 25 years of experience, Sohail has held important positions at various companies. These include iRealities Technology, Answerz Digital, vMobo, dgm India, RK Swamy BBDO’s digital direction, and Lintas India. In his most recent position, Sohail was the Vice President of Account Management and Client Servicing at iProspect India, Dentsu International. Here, he was instrumental in fostering customer satisfaction and company expansion. He was the national business head of SVG MEDIA, a division of Dentsu International, before this.
Here’s what they said
Sohail Qadri Khan commented on his appointment,
“The Indian Influencer Marketing industry has witnessed a significant uptick in spending over the past few years, boasting a robust CAGR of 30-40%. However, despite the exponential growth, influencer marketing, both globally and in India, operates within a nebulous space, lacking a universal marketplace or standardization. This lack of transparency presents challenges for industry players, which I believe Kofluence, with its data-driven platform, is adeptly addressing. I am thus excited about my shift from a comprehensive agency background to Kofluence, a company that is already paving the way for the future.”
Kofluence, co-founder Ritesh Ujjwal added,
“We are delighted to have Sohail join our leadership team. At Kofluence, we find ourselves at an exciting juncture, and Sohail’s extensive industry knowledge and proven track record of success make him an invaluable addition to our team. With Sohail leading our account management efforts, we are confident in our ability to deliver exceptional results for our clients and further drive the expansion of influencer marketing across India.”
Kofluence, CEO & co-founder Sreeram Reddy Vanga stated,
“At Kofluence, we take pride in our ability to empower brands to swiftly and effectively execute influencer activations at scale, maintaining a high standard of quality and impact throughout. With this commitment in mind, we are thrilled to welcome Sohail to our team. His wealth of experience and expertise will play a crucial role as we pursue our mission of engaging with key brands across the influencer marketing landscape, whether they are seasoned veterans or newcomers to the field.”
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