Saudi Arabia-UAE Join Global NVIDIA Chip Race Amid AI Scramble
Large IT businesses and nations are vying for NVIDIA to dominate the semiconductor chips market as a result of the development of generative AI. Most recently, Saudi Arabia and the United Arab Emirates have expressed interest in purchasing NVIDIA processors to support their AI aspirations. They have joined an ever-expanding line of tech purchasers in the hunt to acquire these chips alongside Elon Musk and China.
With their purchases of thousands of NVIDIA graphic processing units (GPUs), Saudi Arabia and the UAE have both demonstrated their desire to become significant players in the AI industry. These components are crucial to the generative AI revolution that has recently swept the market.
The GPU chips
In the contest to stock NVIDIA chips, the two Middle Eastern nations will face competitors from throughout the world. They will go off against rivals like China and Elon Musk. At least 3,000 NVIDIA H100 chips costing $40,000 each were bought by Saudi Arabia. Additionally, it has ordered new semiconductors to power the nation’s large language models (LLMs).
Earlier this month, it was reported that Alibaba and ByteDance, the parent of TikTok, had purchased $5 billion worth of GPUs as concerns grow about the Biden administration limiting their access. The Chinese tech giants are scrambling to get their hands on these chips with the US government’s restrictions on investing in Chinese technologies. They include semiconductors, artificial intelligence, and quantum computing. The aim was to reduce China’s military access to American technology and price. The four core Chinese tech titans- Baidu, Tencent, Alibaba, and ByteDance ordered $1 billion worth of chips to be delivered in 2023. Additionally, another $4 billion worth will be delivered in 2024. Elon Musk, the owner of Tesla and an acclaimed entrepreneur, has also expressed a strong interest in purchasing thousands of chips for his generative AI project called xAI.
Read More: Google and Omnicom Collaborate to Enhance Advertising with Generative AI
Craving NVIDIA chips fear a shortage
Since ChatGPT started the AI craze, NVIDIA’s profit performance has increased. The company’s valuation has now reached over $1 trillion. NVIDIA holds 95% market share in the specialist GPU industry, which has grown significantly as a result of AI. These chips are extremely expensive attributing to their innovation, training, and implementation. This gives a huge advantage to big tech companies over small businesses and startups. However, the company’s supply of semiconductor chips may soon be depleted due to the rise in demand for its GPUs. Top executives have issued a warning that supply may soon fall short of demand. The supply of the H100s is facing several limitations. Some analysts predict that the corporation will run out of chips by the end of next year.
The Gulf states’ interests only confirm that NVIDIA may not be able to keep up with GPU demand. They already cost a fortune and are in short supply. Because of this, venture capitalists have begun directly purchasing them for their company portfolios. The price of NVIDIA’s stock has approximately tripled this year as investors bet that its highly coveted processors would be a critical component of the AI revolution. In 2023, the graphics chip specialist led the S&P 500 with gains of more than 200%.
Read More: Microsoft’s Activision Blizzard Acquisition Approved by China
DoubleVerify Acquires Scibids, Reinforces AI Powered Solutions
A strategic partnership between DoubleVerify (DV), the market leader in multimedia analysis and data collection, and Scibids Technology SAS has been disclosed. In terms of optimizing digital campaigns using AI, the latter is at the forefront. The $125 million purchase agreement comprises both cash and stock trades. The acquisition is expected to be finalized in quarter three of 2023. In the world of advertising, DV has a solid reputation for being open and reliable. The collaboration may be viewed as a union of two top platforms. Each gives marketers reliable information and AI to help them make the most of their digital endeavors.
Mark Zagorski, CEO of DoubleVerify stated in the announcement,
The acquisition of Scibids is a decisive step in our journey to power superior campaign outcomes that started with developing and delivering the industry standard in media quality insights and has evolved into putting that data t work for advertisers.
He further commented,
The combination marries DV’s proprietary data with Scibids’ AI-powered optimization technology, letting us empower brands with unparalleled insights and control over their advertising performance
An AI-powered acquisition
With Scibids’ AI technology and real-time algorithm optimization, the DV-Scibids alliance aims to bring together the most trustworthy media and performance metrics from the former. The agreement will be the first to give DV the ability to conduct an entire media transaction, from inception through analysis. Additionally, it will give marketers immediate marketing results without third-party cookies. DV’s move from performance proxies to KPIs for advertising will produce real-world business results in line with advertisers’ objectives.
Remi Lemonnier, CEO & Co-Founder of Scibids remarked in his statement,
This partnership will amplify the capabilities of our customizable AI technology and expand its impact across the digital advertising ecosystem to strengthen the open web.
Scibids Technology SAS is a pioneer in the use of AI to drive marketing strategies. They are well-known for developing artificial intelligence technology that supports marketers’ decision-making for programmatic digital ad campaigns by automating and improving it. The company boasts high profile clients like Allianz, Dell and Spotify.
What’s in it for DoubleVerify?
The buyout offers DV several advantages. All targeted programmatic ad campaigns will benefit from multimodal dynamic efficiency measurement. There will also be benefits in the area of optimization. According to the agreement, DV will incorporate Scibids’ AI technology into its media quality at the point of impression, followed by performance indicators Automating bidding among top DSPs will also simplify manual processes and foster cost savings for DV.
DV had previously revealed an intriguing, workable agreement with Scibids for the launch of the Algorithmic Optimizer. This innovative technology would leverage tailored artificial intelligence to improve attention metrics. During Fortune 500 campaign tests, the tool reportedly increased attention levels by 63% and impressions by 95%.
In this ever-evolving landscape, companies rush to harness the power of AI and embrace innovation. The industry is reaffirming safe practices despite AI dominance. All eyes are turning to this partnership to see how it elevates the advertising landscape.
Read More: DoubleVerify Launches New Attention Lab For Advertisers
Dentsu-Microsoft Forge AI Powered Alliance for Agency Brands
Artificial intelligence is overtaking the world. Every industry is rushing to incorporate AI powered tools into its business models, especially the global advertising industry. A collaborative agreement between Dentsu and Microsoft has been announced in yet another case. By creating consumer-ready solutions, Dentsu’s staff will be able to increase client productivity and expansion by utilizing Azure OpenAI technology.
What’s in it for Dentsu?
The agreement will also be guarantee employee access to a secure, enterprise-level development ecosystem , which is an expansion of the already-existing relationship. The partnership between Dentsu and Microsoft aims to give staff access to cutting-edge tools so they can create prototypes more rapidly and effectively. The centralized organizational structure of Azure OpenAI eases the workload on the business and product groups while fostering rapid client development.
AI Connective is diversified online network dedicated to knowledge exchange among all agency brands. Azure OpenAI technologies are accessible globally via this tool. Dentsu’s current systems and databases incorporate the artificial intelligence frameworks as a crucial part of its overall strategy. Additionally, it reduces security concerns while promoting client-centered growth. The fruits of the result have already been borne with the development of two upcoming CXM solutions- Merkle GenCX and AI-playground LATAM
Merkle GenCX uses the potential of generative AI to provide an unforgettable client experience. Regarding LATAM, it offers tailored solutions that integrate audience databases with cutting-edge technologies. Customers benefit from the tool’s increased daily effectiveness and operational dexterity.
Here’s what they said!
According to Simon Crawshaw, Worldwide Lead for Media and Entertainment, Microsoft, both Microsoft and Dentsu share the vision to work towards a responsible AI. This is followed by Azure AI and Co-Pilot’s ability to drive creativity and productivity. He stated,
We are working closely with dentsu to enable AI to drive business and technological outcomes that will fuel a symphony of ideas, orchestrate captivating narratives, elevating brands and campaigns, and provide a powerful platform for their clients.
Dominic Shine, Group Chief Information Officer for Dentsu commented,
By extending our deep partnership with Microsoft and rolling out Azure OpenAI infrastructure, we’re making AI resources accessible to all dentsu employees within a framework defined on ethical and responsible AI principles.
The Dentsu-Microsoft partnership reflects the former’s dedication to employees’ access to the latest AI platforms. Their main goal is to give their staff the tools they need to take advantage of evolving technologies. AI-powered innovation and brand success have never been greater owing to this collaboration between Dentsu and Microsoft. This collaboration should produce outstanding brand experiences and enable the digital workforce.
Read More: Google and Omnicom Collaborate to Enhance Advertising with Generative AI
Apple Tests Generative AI, A Potential Rival To ChatGPT Emerges
Apple is ready to take a big leap into generative AI. The iPhone developer is working to offer artificial intelligence similar to OpenAI’s ChatGPT and Google BARD. The tech giant has designed their own framework named “AJAX”, for creating large language models (LLMs). They are testing their own proprietary chatbot, which some engineers are dubbing as “AppleGPT”. According to Bloomberg’s report, Apple’s shares have surged to a record high of 2%. The company is yet to strategize a clear roadmap to make the innovation accessible to consumers.
Apple is testing "Apple GPT" and developing generative AI tools to catch OpenAI https://t.co/03PiW3707T
— Bloomberg (@business) July 20, 2023
More about “AJAX”
According to Bloomberg, the Ajax framework, which runs on Google Cloud, utilizes Google’s machine learning model, Google JAX. Apple is using Ajax to build LLMs as the basis for their own ChatGPT-like application. A small team of engineers developed the chatbot program the year before as an experiment. Apple, however, has suspended the implementation of generative AI in its products and services due to safety concerns. Despite this, the model has been made available to its staff, albeit access is still restricted.
Apple’s John Giannandrea, Head of Machine Learning and AI, and Craig Federighi, Top software engineering executive are spearheading the latest AI efforts. The automated virtual assistant will shorten messages and respond to data-based queries for which it has been programmed. It is currently employed internally for product prototype creation. According to those involved in the program, the tool functions as a web application and essentially mimics BARD, ChatGPT, and Bing AI.
Read more: Microsoft and Meta Deepen Partnership to Boost AI Capabilities with New Gen Llama
Apple and AI technology
Apple has so far refrained from mentioning artificial intelligence and avoided entering the field, in contrast to Alphabet and Microsoft. Nevertheless, they have made significant attempts to promote AI in recent months, including addressing any potential drawbacks to the technology. When developing several of its products, such as Apple Photos and on-device texting, Apple has been gradually introducing advanced AI. They even incorporated it in their recently released “Vision Pro”, a mixed-reality headset. As compared to their contemporaries, they continue to fall behind in new technology adoption.
Apple is hardly the only tech firm attempting generative AI. Tech companies including Samsung Electronics Co. are actively researching creating their own ChatGPT-type service in response to growing worries about confidential information leaks from third-party platforms. This is an exciting dawn in artificial intelligence. Consumers wait with bated breath to experience AI innovations and redefined landscape in the near future.
Read More: Google and Omnicom Collaborate to Enhance Advertising with Generative AI
KPMG-Microsoft Amplify Partnership To Unlock New AI Possibilities
Microsoft and KPMG have agreed to advance their coalition for mutual benefit. Both major industry players have agreed to cooperate on developing personalized artificial intelligence over the next five years. This partnership will strengthen KPMG’s professional services across several business segments. This will include building a more skilled workforce, implementing safe and secure AI solutions, and ensuring society’s safety.
KPMG and Microsoft are entering a substantial phase in their relationship, which began in 2000. The goal will be to take advantage of the growing prospects for AI in the business world. The expanded cooperation will enhance client engagements and employee experiences in a more responsible, trustworthy, and sound manner.
Satya Nadella, Chairman and CEO at Microsoft, in the announcement remarked,
We have a real opportunity to apply this next generation of AI to help transform every industry, including professional services. Our expanded partnership with KPMG will bring together AI innovation across the Microsoft Cloud with KPMG’s tax, audit and advisory expertise to empower its employees and unlock insights for its customers.
Today, we’re expanding our partnership with @KPMG, as we bring together AI innovation across the Microsoft Cloud with KPMG’s tax, audit, and advisory expertise to empower employees and unlock insights for customers in the new age of AI. https://t.co/KiAhfGg31A
— Satya Nadella (@satyanadella) July 11, 2023
The deal will include the accounting firm’s multibillion-dollar pledge to Microsoft cloud and AI services. The agreement is said to unlock potential incremental growth projections in areas such as cybersecurity, cloud computing and tax services. KPMG is estimated to gain more than $12 billion in benefits from the agreement.
KPMG will have prompt access to Microsoft’s 365 Copilot, cloud, and Azure OpenAI Service offerings. As a result, KPMG’s global workforce of more than 265,000 will be equipped to unlock their vision, provide quick analysis, and gather detailed strategic information. The professionals will also head the technologies for a select group of businesses across the organization globally. Moreover, KPMG and Microsoft will be able to support 2.5K combined clients to keep up with AI developments. They will be able to overcome business obstacles.
What’s in it for KPMG?
The KPMG-Microsoft extended partnership will benefit KPMG’s audit, tax, and advisory business sectors. This is a detailed analysis of how it will be helpful to KPMG.
Audit
KPMG Clara is KPMG’s smart audit platform and has 85,000 audit personnel responsible for auditing more than hundreds of thousands of works annually. They will be able to invest in analytics, artificial intelligence, and Azure Cognitive Services to enhance their audit process. As a result of this method, shareholders and capital markets will understand high-risk areas in audits and sector-specific risks. This collaboration will enable KPMG professionals and clients to discover new horizons.
Tax
Clients will get access to KPMG’s Tax and Legal technology through KPMG Digital Gateway, one of the firm’s single platform solutions. It will enable them to have explicit access to their data collection and a more comprehensive management outlook on their tax functions. In addition, KPMG professionals will work with a generative AI powered virtual assistant for establishing tailored client service models. This will help tax specialists become more proficient. It will also offer income-generating opportunities like product experience development and knowledge management of tax laws.
Advisory
Client-based specialized services will be deployed using an AI development and knowledge platform integrated into Azure. With ethos and security at the center, the agreement will advance their competitive advantage and productivity.
Making an impact
The deal will also extend to commercial prospects. KPMG and Microsoft will discover and contribute to allied opportunities where they will join forces and lead social and community impact across the world. These drives will include UNESCO’s global education coalition and KPMG’s 10×30 strategy. This will empower more than ten million destitute youth economically by 2030. The global education coalition has been launched to help the student population affected by school closures because of Covid-19. It will provide the highest quality distance learning practices for those most affected. Building on KPMG’s Circularity Tracker, the relationship will also encompass their clients’ environmental, social, and governance (ESG) initiatives.
Bill Thomas, Global Chairman and CEO, KPMG international stated,
Our renewed and strengthened relationship with Microsoft is an exciting moment for our people and our clients It will help harness the power of our multidisciplinary model by ensuring that our people always have the right expertise, skills, and tools to overcome challenges and provide the very best to clients.
He further added,
KPMG is embracing the future, and we believe that AI is key to unlocking sustainable growth in a way that will build a better future for our people, our clients and society.
Read More: Microsoft Store Ads Expand to Bing Search Results, Empowering Global Advertisers
FTC Issues Notice to OpenAI over ChatGPT’s Privacy Data Breach
ChatGPT’s image looks rocky as its parent company, OpenAI, comes under scrutiny from the Federal Trade Commission. The U.S. consumer protection firm has issued OpenAI with a notice. The investigation is based on whether they have breached the consumer protection law, raising personal reputations and data leak concerns. It has been deemed as the quickest growing consumer app, with a record 100 million monthly active users gained within just two months of its launch. Its success started the race among big tech companies like Google and Microsoft to bring out their own AI chatbots.
Several questions regarding OpenAI’s use of artificial intelligence and data-gathering techniques have been raised since its inception. However, this move by the FTC looks like the final nail in the coffin.
The FTC Investigation
According to the Washington Post, the FTC sent a 20-page notice to the San Francisco based company, demanding records about how risks related to their AI models were being addressed. The newspaper also dubbed it as the “most potent” threat to date. The company had recently been on a global charm offensive, a move they undertook to parlay more favorable regulations for OpenAI. Their CEO, Sam Altman was on a world tour attempting to woo world leaders.
This probe comes after the FTC received numerous high-profile allegations, which includes the likes of The Washington Post, against the chatbot falsifying information and damaging people’s reputation. Mr. Altman took to Twitter to put forth his thoughts regarding the notice. He tweeted, “We’re transparent about the limitations of our technology, especially when we fall short.”
it is very disappointing to see the FTC's request start with a leak and does not help build trust.
that said, it’s super important to us that out technology is safe and pro-consumer, and we are confident we follow the law. of course we will work with the FTC.
— Sam Altman (@sama) July 13, 2023
Pivotal questions OpenAI must answer
The FTC is looking to find if the company has been engaging in unfair or deceptive practices which could result in harming the consumer reputation. According to The Washington Post, the FTC has posed the following questions to OpenAI.
- What steps OpenAI undertook to address the accusation that its products had generated statements about real individuals that were “false, misleading, and/or disparaging.”
- OpenAI had disclosed a security bug that allowed some users to see payment details and some data from other user’s chat history. The FTC has asked the company to provide detailed records for the aforementioned case.
- The FTC is also seeking information for any research, surveys, or tests that OpenAI conducted to assess consumer understanding on the AI generated “accuracy and reliability of outputs.”
- The agency has demanded extensive details about OpenAI’s products and how the company advertises them.
- OpenAI’s policies and procedure details that the company undertakes before launching upgrades. This includes a comprehensive list of language models that were held back citing security reasons.
- Thorough description of any data that OpenAI uses in order to train their products, which mirror humanlike speech patterns.
- The FTC wants to know how Open AI improves its models to make-up answers, or “hallucinate,” when the it does not have one.
What will happen to ChatGPT?
The situation seems far from ideal for OpenAI. The company will be levied with heavy fines if found guilty. The business could also be put under “consent decree,” which will determine the company’s data handling structure. A consent decree is an official order of agreement wherein the disputes are settled without admission of guilt or liability.
Not their first rodeo!
The European Union’s GDPR had previously raised data concerns against OpenAI. Italy subsequently turned the chatbot offline for a brief period. It was later reinstated given that they agreed to install age verification and allowed European users to restrict their personal data from being utilized for AI model training.
U.S falls behind on AI regulation policies
The U.S. lawmakers struggle to bring out regulations, trying to maintain a balance between technological innovation and consumer protection. The administration is deliberating over the decision whether to impose restrictions on AI tools such as ChatGPT. However, new legislation will likely take months to be in place. Lawmakers worry that imposing regulations may hinder the U.S innovation growth, which is directly in competition with China.
ChatGPT’s fate solely hangs on to their ability to provide detailed reports demanded by the FTC and its decision. The competition to take over the generative AI sector is on an all-time high, with Google’s BARD updates and Elon Musk’s new start-up xAI. This probe by the FTC only signals the upcoming challenges Tech companies will face. As technology advances and the world moves towards AI powered products, more companies may come under scrutiny.
Read More: Tête-à-Tête With ChatGPT- The Power Of AI
Google Breaks Regional Barriers by Unveiling Arabic BARD
Google has introduced Arabic language in its AI generative platform BARD, along with 39 other languages. Unlike BARD’s initial launch in May, which was only in English, Google has further taken a leap towards inclusivity. Their objective is to make it available in multiple languages.
Arabic, a very complex and intricate language, consists of several dialects, which often lead to challenges while communicating. Arabic speakers also face difficulties in online interaction since the textual form is mainly in classical Arabic. Over the years, Arabic speakers have turned to Arabeezy, an application which combines English letters and numbers, to communicate with each other.
Google has recognized these intricacies, and has launched Arabic BARD, which understands 16 diverse colloquial vernaculars. The model is powered by Google’s latest language model ‘PaLM2’ which can understand information in multiple languages. These include Emirati, Egyptian, and Saudi Arabic and it responds back in Modern Standard Arabic (MSA).
It also has the proficiency to understand code-switching, where the input is able to integrate Arabic and an additional language. The thoughtfully designed user-interface supports right-to-left scriptures, making it further easily operable.
Features Available for Arabic Speaking Users
Google Bard in Arabic is filled with an extensive array of unique features to help with your creative potential. Here are some of them:
- Hear BARD’s responses out loud by clicking on the sound icon.
- Revisit, pin, and rename your BARD chats.
- Share BARD responses with your friends and connections using the shareable link.
- Export Python code to Replit and Google Colab, an online integrated development environment for developers to write and execute code.
Challenges Google faced while developing Arabic Script
Google has made significant technology investments to enhance its Arabic skills for the past two decades. In order to create a language model in Arabic, it was essential to understand certain words which were often spelt the same. Without pronunciations or knowing the meaning of the word, it was inconvenient for the AI to understand the same. This has been a huge limitation for all the known translation tools. What they failed to revise was that without the proper accent or diacritical signs, it was difficult to decipher the intended meaning behind them. But BARD was able to recognize that, indicating a significant breakthrough for the language.
Najeeb Jarrar, Regional Director of Marketing at Google MENA said,
Arabic speakers are now able to leverage the power of BARD, where they’re able to create new content and collaborate with this AI, experiment to generate and create new ideas, simplify topics, and also, directly get involved in the wonders of such technology.
Jack Krawcyzk, Director of Product Management at Google added,
As part of our bold and responsible approach to AI, we’re proactively engaged with experts, policymakers, and regulators on this expansion. And as we bring BARD to more regions and languages over time, we’ll continue to use our AI principles as a guide, incorporate user feedback, and take steps to protect people’s privacy and data.
So next time you want to know about some concept or brainstorm and materialize an idea, give BARD a try. You will not only be able to use unique tools, but might discover a fresh perspective to life!
Read More: Google’s BARD vs ChatGPT: Which AI Will Rule the Search Realm?
Battle of the Ads: Borzo Reveals Who Wins – Advertising Team or AI?
Borzo, a global courier delivery service, conducted a case study to compare the effectiveness of human-made ads with AI-generated ads. The study released two sets of advertising banners on Facebook, Instagram, and Google to determine which approach produced better results. The report aimed to explore the potential of AI-driven advertising tools and compare them with ads created by human teams. The findings of the study can guide businesses in deciding which approach to use in their marketing strategies, as AI-driven tools gain more prominence in the industry.
What did Borzo do?
Borzo conducted an experiment using two sets of advertising banners. The first set was created entirely by 3 AI tools and compiled using Viewst, while the second set was developed by the company’s marketing team.
The banners were run in parallel for a month with a total budget of $19,065, with Google ads receiving $12,775 and Facebook ads receiving $6,290.
How did it create the advertising banners?
To create the AI-generated banners, ChatGPT provided the copy, while MidJourney and DALL-E developed the creatives, and the final output was compiled in Viewst.
The marketing team included copywriters and designers, while the paid specialists were the same for both campaigns as they optimized and evaluated the results.
And you are in for surprise. Here, are the results,
-The Customer Acquisition Cost (CAC) of AI banner ads was also 2.5x higher than human-made banner ads.
-The AI banner ads had 3x higher Clickthrough rates (CTR) compared to human-designed banner ads.
-The Google Ads campaign showed that AI banners with texts had 26% lower CAC compared to human-designed banners with texts
-Also, AI banners had 32% better View-Through Conversion (VTC), even though they showed a worse CTR.
Whoa, did those results just defy all expectations?
Observations
-The Facebook and Instagram advertising campaigns showed that human-designed banners were more effective in bringing in customers.
-AI-generated ads are more effective in getting attention but fall short of generating clients despite high cash burn.
-However, human-designed ads draw less attention but are more effective in generating lead whilst burning less.
Implications and Future Outlook
–The campaign demonstrated that AI was more efficient than humans in execution. AI prepared the campaign in 4 hours, while humans took 3-4 days considering planning and task load. However, AI needed 50-60 prompts to produce AD images, while human designs had minimal revisions after receiving the brief, making them less tedious.
-The output accuracy of AI was lower than that of human designers. Additionally, most creatives generated by AI exhibited vibrant colors rather than brand colors.
-The advertising campaigns on Facebook, Instagram, and Google have shown that AI-generated banners may result in a higher click-through rate, they are often costlier and generate fewer leads compared to those created by human designers.
-While AI is capable of generating more attractive and efficient images, human intervention is still necessary to optimize the final output.
Adscholars conducted a LinkedIn poll recently where majority votes revealed that AI could enhance ad content personalization. However, although the case study highlights AI’s potential, it is more effective for local entrepreneurs and small businesses. For larger brands, relying solely on AI may not be feasible, but it can still be useful in expediting the overall process.
Devesh Gangal, Country Marketing Manager, Borzo, India said, “We always look for innovative ways to engage our audience and this time we have taken a brave attempt at testing our marketing team by pitting them against AI.”
“It may take more time for Meta to learn and attract clients with a low CAC for AI generated ads, but we have not disabled campaigns on Google with AI banners, and will continue to work with them. As we continue to refine our approach to online advertising, we are excited to see what the future holds for the use of AI in marketing.”
Interesting Read: Tête-à-Tête With ChatGPT- The Power Of AI
Silverpush and PubMatic join hands for better digital advertising in APAC
PubMatic and Silverpush have announced a strategic partnership aimed at enhancing brand and advertiser connections with target audiences in the APAC region using data-driven advertising. The partnership will enable advertisers to leverage Silverpush’s AI-powered contextual data programmatically through Connect, PubMatic’s audience solution. Connect provides privacy-compliant solutions for engaging audiences without relying on third-party cookies or outdated strategies.
With this partnership, advertisers gain access to valuable audience data, which can be applied on the sell side to improve campaign efficiency. This collaboration will allow advertisers to access PubMatic’s premium inventory and use Silverpush’s hyper-contextual targeting capabilities to reach their targeted audience, driving engagement and conversions. The partnership is set to take effect immediately, with both companies working together to deliver their shared vision of providing powerful, data-driven tools for advertisers to achieve their marketing objectives in the APAC market.
Silverpush is an advanced AI-powered advertising solutions provider, specializing in innovative and data-driven strategies to solve complex client problems. Its flagship products, Mirrors and Parallels, offer cutting-edge technology to reach the most relevant audience in a brand-safe environment through contextual video ad placement targeting. By partnering with PubMatic’s audience solution, Connect, advertisers can now access premium inventory and leverage Silverpush’s hyper-contextual targeting capabilities to reach their desired audience in the right context and drive engagement and conversions.
Brandon Lee, director, Addressability APAC at PubMatic, said:
We’re thrilled to be partnering with Silverpush – together, PubMatic and Silverpush will provide advertisers with a powerful suite of data-driven tools to help them optimise their campaigns and achieve their marketing objectives.
Bringing targeting to the sell-side, via Connect, means buyers can gain greater control over how inventory and data are packaged and transacted to drive the best performance for their campaigns.
Raushida Vasaiwala, VP-APAC at Silverpush, said:
We are excited to partner with PubMatic to provide our AI-powered contextual advertising solutions for a wider reach of audience in the APAC market, starting from Indonesia. This partnership will enable advertisers to create highly targeted campaigns that are based on real-time consumer contexts, delivering better campaign results and ROAS.
The partnership is set to take effect immediately, with both companies working closely together to deliver their shared vision.
Interesting Read: PubMatic Partners with Comscore’s Proximic for ID-Less Targeting
Baidu unveils ERNIE, the AI-powered chatbot to ChatGPT
Baidu’s ERNIE Bot, the ChatGPT-like AI chatbot to transform China’s AI landscape in March. Baidu one of China’s biggest search and artificial intelligence firms plans to implement its artificial intelligence chatbot ‘Ernie’ into its search engine in March. ERNIE, which stands for “Enhanced Representation through Knowledge Integration,” is an AI model that not only generates text, such as poems and essays but also has the capability to create images from text, which is a combination of the functionalities of ChatGPT and Midjourney. This feature makes ERNIE a more comprehensive and valuable tool.
Baidu’s CEO Robin Li announced in an internal memo that ERNIE Bot will be utilized in all of Baidu’s operations, including search and cloud services. Moreover, Baidu plans to incorporate ERNIE Bot into its driverless car technology and smart speaker for enhanced user experience. Currently, Baidu’s cloud services hold just 9% of the market, but the addition of an AI chatbot like ERNIE Bot could give the company a competitive edge.
Li said in the memo,
AI technology has reached a tipping point and all industries will inevitably go through transformation.
Baidu stands as the best example of the long-term growth of China’s AI market and is advancing at the forefront of this new wave.
Interesting read: The AI Search War: Microsoft & Google Compete for Search Engine Leadership
China’s biggest tech companies, such as Baidu, Alibaba, and Tencent, along with top universities and city governments, are vying to develop their own AI chatbots to keep up with the global competition. Despite being beaten to the punch by American-made chatbots like ChatGPT and Microsoft’s Bing, these Chinese companies have been investing in their in-house AI capabilities for years, and are now pushing forward to create their own AI chatbot versions.
In China, regulators review all online content, including comments and search results, before posting to ensure it complies with a growing list of banned topics. Baidu, the Chinese Google has become adept at filtering content but faces a challenge in applying these constraints to an AI chatbot like ERNIE, which generates fresh content with each use. The ability of ChatGPT to create a sense of organic conversation by responding to each prompt is precisely what makes it so difficult to censor.
If Beijing’s worries about Ernie Bot’s unfiltered responses increase, Baidu may need to halt its operation shortly after its launch. Well, that time will tell! China’s tech giants have so far used their AI capabilities to develop less politically risky products like cloud services and driverless cars. Baidu’s launch of ERNIE Bot puts the company in a precarious position, particularly after a government crackdown on tech companies.
After years of regulatory scrutiny and a weakened economy due to COVID-19, the launch of ERNIE Bot could be a significant move for Baidu’s future growth.
Interesting read: Taboola’s AI Ad-Creation Tool in Beta Testing: Revolutionizing Ad Tech